2. Creating
a
Winning
Social
Media
Strategy
1. Situation
Analysis:
a. Competition:
i. Who
are
your
biggest
competitors?
ii. What
is
their
positioning?
iii. What
are
their
strengths?
iv. What
products/
services
to
they
offer?
v. What
do
you
do
better
than
them?
b. Are
there
elements
of
the
legal
environment
likely
to
impact
your
business
in
the
future?
c. Is
technology
changing
in
a
way
that
might
impact
your
business?
d. How
do
likely
changes
in
the
economy
impact
your
business?
e. Target
Audience:
i. Who
are
they?
ii. What
problems
do
they
face?
How
can
you
solve
their
problems?
iii. What
do
they
look
like?
iv. How
do
they
live
their
lives?
What
do
they
value?
v. Why
are
they
a
good
“fit”
for
your
business?
f. What
are
YOU
good
at?
i. What
resources
to
you
have
that
will
help
your
business?
2. Setting
Goals
and
Objectives:
a. What
are
your
financial
goals
from
this
strategy?

3. b. What
are
your
engagement
goals?
c. What
are
your
goals
for
increased
awareness/
fans?
d. What
are
your
community
building
goals?
e. What
are
your
goals
for
creating
evangelists?
3. What
are
Your
Plans
for
Each
Element
on
the
Graphic?
a. Keyword
strategy
b. SEO
strategies
c. Social
media
strategies
d. Advertising
strategies
e. Customer
service
strategies
f. Branding
strategies
g. What
metrics
will
you
use
to
evaluate
your
performance?
4. Budgeting:
a. Costs
for
hiring,
training,
and
compensating
key
personnel
b. Costs
for
hosting,
software
solutions,
and
graphic
design
c. Advertising
costs
d. Anticipated
revenues
5. Contingency
Planning
6. Timeline
and
Key
Milestones
a. PERT
chart
b. Critical
path
analysis