The document summarizes a packaging design project for Waitrose supermarket's new health and wellbeing food range. Pearlfisher design agency was tasked with expressing Waitrose's philosophy focusing on variety and taste from fresh, wholesome foods. The solution was a bold, celebratory brand that introduces Waitrose's revolutionary approach to nutritious food full of vitality. Waitrose's marketing director commented that the new identity effectively indicates nutritional value and the design reflects energy and positivity.