2. A change in the physical characteristic or
performance an existing product or service of
creation of the new ones
Innovation :
Ricky W. Griffin, 2010
3. A change in the way a product or service is
manufactured, created and distributed
Innovation :
Ricky W. Griffin, 2010
27. APPlE is still one of the top technology
company,
But it is possible if they don’t keep
innovating their position can be
replaced by another company.
29. Easy to use 5
Lightweight 3
Internet Capability 2
Durable 1
Fast Performance 4
What Customer
Wants
Rating
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
30. How to Satisfy
Customer Wants
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
MultiTouch
ThinBody
Wifi&3G
BiggerBattery
FastProcessor
31. Weighted Rating
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
Easy to use 5
Lightweight 3
Internet Capability 2
Durable 1
Fast Performance 4
MultiTouch
ThinBody
Wifi&3G
BiggerBattery
FastProcessor
Our Importance rating 29 15 15 5 25
Relationship
Matrix
33. Analysis of
Competitors
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
Easy to use 5
Lightweight 3
Internet Capability 2
Durable 1
Fast Performance 4
MultiTouch
ThinBody
Wifi&3G
BiggerBattery
FastProcessor
Our Importance rating 29 15 15 5 25
Acer
Asus
P P
P P
F F
P P
F F
34. Technical
Attributes
and Evaluation
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
Target values (Technical
attributes)
iOS3,1024×768pxMulti
TouchDisplay
243×190×13.4mm,680g
Wi-Fi(802.11a/b/g/n),3G
cellularHSDPA
3.75V,24.8watt-hour(6.5
Amphour)10hour
A4Processor,1GHzARM
Cortex-A8
Technical
Evaluation
Acer 1024x768
225 x 164 x
25mm yes 4 hr Core 2 Duo
Asus 1024x600
225 x 164 x
25mm yes 5 hr Atom
iPad 1024x768
243×190×13.4
mm yes 10 hr A4
35. Easy to use 5
Lightweight 3
Connectivity 2
Durable 1
Fast Performance 4
Our Importance rating 29 15 15 5 25
Target values (Technical attributes)
Hologram
FlexibleOled,Glass
NFC&5G
Super
Supercapacitor
A8Processor
Hologram
ThinBody
NFC&5G
NanoBattery
FastProcessor