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Promoting Your Destination with Web 2.0




           Travel Industry Association of Kansas
                              October 21, 2008

                                        Andy Stanton
        Assistant Professor of Communication Studies
                            Fort Hays State University
                   lastanton@fhsu.edu • 785.628.4448
Digital Natives
“Dad, when can I get a ‘puter?”
College Class of 2012 - Born in 1990
 • Harry Potter could be a classmate.
 • Since they were in diapers, karaoke machines have been annoying people.
 • They have always been looking for Carmen Sandiego.
 • GPS satellite navigation systems have always been available.
 • Coke and Pepsi have always used recycled plastic bottles.
 • Shampoo and conditioner have always been available in the same bottle.
 • Gas stations have never fixed flats, but most serve cappuccino.
 • Electronic filing of tax returns has always been an option.
 • Universal Studios has always offered an alternative to Mickey in Orlando.
 • Martha Stewart Living has always been setting the style.
 • Haagen-Dazs ice cream has always come in quarts.
• Club Med resorts have always been places to take the whole family.
• WWW has never stood for World Wide Wrestling.
• Clarence Thomas has always sat on the Supreme Court.
• We have always known that “All I Ever Really Needed to Know I Learned in Kindergarten.”
• IBM has never made typewriters.
• Roseanne Barr has never been invited to sing the National Anthem again.
• The Tonight Show has always been hosted by Jay Leno.
• They may have been given a Nintendo Game Boy to play with in the crib.
• Caller ID has always been available on phones.
• Iced tea has always come in cans and bottles.
• 98.6 F or otherwise has always been confirmed in the ear.
Digital Immigrants
Web 2.0
Promoting
Your Destination
   with Web 2.0
Flickr
Two Billion Images
February 2004 Launch
March 2005 sale to Yahoo!
Free and Pro accounts
100 MB per month upload - free account
Unlimited upload - pro account
Uses tags and groups
Blogging and e-mail uploads


                               www.flickr.com
Spell With Flickr
         http://metaatem.net/words/
http://www.mosaickr.com/
http://www.mosaickr.com/
Online Video
Hundreds of millions of hours
February 2005 Launch
October 2006 sale to Google - $1.65B
Free Account
Subscriptions, Channels, Favorites
Embed to other pages



                        www.youtube.com
Other
Online Tools
http://www.nationalgeographicstock.com/ngsimages/welcome.jsf
Andy Stanton
Assistant Professor of Communication Studies
Fort Hays State University
600 Park Street
Hays, Kansas 67601
785.628.4448 • lastanton@fhsu.edu
www.fhsu.edu

youtube: andystantonfhsu
twitter: andystanton
flickr: andystanton
blog: http://andystanton.wordpress.com
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Tiak Flickr & YouTube

  • 1. Flickr & YouTube Promoting Your Destination with Web 2.0 Travel Industry Association of Kansas October 21, 2008 Andy Stanton Assistant Professor of Communication Studies Fort Hays State University lastanton@fhsu.edu • 785.628.4448
  • 2.
  • 4. “Dad, when can I get a ‘puter?”
  • 5. College Class of 2012 - Born in 1990 • Harry Potter could be a classmate. • Since they were in diapers, karaoke machines have been annoying people. • They have always been looking for Carmen Sandiego. • GPS satellite navigation systems have always been available. • Coke and Pepsi have always used recycled plastic bottles. • Shampoo and conditioner have always been available in the same bottle. • Gas stations have never fixed flats, but most serve cappuccino. • Electronic filing of tax returns has always been an option. • Universal Studios has always offered an alternative to Mickey in Orlando. • Martha Stewart Living has always been setting the style. • Haagen-Dazs ice cream has always come in quarts.
  • 6. • Club Med resorts have always been places to take the whole family. • WWW has never stood for World Wide Wrestling. • Clarence Thomas has always sat on the Supreme Court. • We have always known that “All I Ever Really Needed to Know I Learned in Kindergarten.” • IBM has never made typewriters. • Roseanne Barr has never been invited to sing the National Anthem again. • The Tonight Show has always been hosted by Jay Leno. • They may have been given a Nintendo Game Boy to play with in the crib. • Caller ID has always been available on phones. • Iced tea has always come in cans and bottles. • 98.6 F or otherwise has always been confirmed in the ear.
  • 9.
  • 12. Two Billion Images February 2004 Launch March 2005 sale to Yahoo! Free and Pro accounts 100 MB per month upload - free account Unlimited upload - pro account Uses tags and groups Blogging and e-mail uploads www.flickr.com
  • 13. Spell With Flickr http://metaatem.net/words/
  • 17. Hundreds of millions of hours February 2005 Launch October 2006 sale to Google - $1.65B Free Account Subscriptions, Channels, Favorites Embed to other pages www.youtube.com
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Andy Stanton Assistant Professor of Communication Studies Fort Hays State University 600 Park Street Hays, Kansas 67601 785.628.4448 • lastanton@fhsu.edu www.fhsu.edu youtube: andystantonfhsu twitter: andystanton flickr: andystanton blog: http://andystanton.wordpress.com