2. What is Personal Branding about
● Personal branding describes the process by which individuals
and entrepreneurs differentiate themselves and stand out from
a crowd by identifying and articulating their unique value
proposition, whether professional or personal, and then
leveraging it across platforms with a consistent message and
image
As Tom Peters, the father
of Personal Branding said:
We are CEOs of our own
companies: Me Inc. To be
in business today, our
most important job is to be
head marketer for the
brand called You.
3. 1. Make students aware of the
concept of Personal Branding
● What is Personal Branding
● Why is it important in today's world
● How does it affect me
● How can it benefit me
● How to start and develop myself
into an unique brand
Ways to motivate students
to make use of the concept
4. 2. Developing the Right Framework
so that Personal Brands can evolve
● Module Personal Development/ Self-Improvement
– Identify strengths/ weaknesses
– Improve strengths/ reduce weaknesses
– Identify major characterizing attributes
– Improve emotional intelligence
– Become aware of real talents and passions
– Compare image with identity and analyze the gap
– Help the student to get to know him-/herself in order to be
able to work and improve him/her
e.g.: offer modules, workshops, seminars
5. 2. Developing the Right Framework
so that Personal Brands can evolve
● Create a professional environment
● Employ lecturers from different businesses (and business
functions), so that these can bring along their field-experience
● Bringing students in touch with companies and inspirational
professionals
● Provide projects which will furnish students with knowledge and
experience (ideally projects/ researches which are really
needed by companies/ institutions)
● Guide students to develop into one certain direction (specialize)
so that these ultimately become young professionals in one
specific area
6. 2. Developing the Right Framework
Opportunities and possibilities
● Provide many different possibilities and opportunities for
students in order to create many different paths for them to
develop, differentiate from each other and become unique
personal brands
– Additional optional courses
– Change the study so that students can specialize in
certain areas
– Offer many possibilities for networking (students from
other faculties, students from other universities,
professionals, companies)
– Get involved in different organizations, competitions,
activities which will be supporting for students
7. 3. Bringing all together
● Finally, analyze the path which has been taken and combine the
acquired skills and the personality and the major attributes to
create an unique personal brand
● Develop an unique selling proposition and a resulting personal
brand statement
8. 4. Efficient communication of the
personal brand
● After the development of the personal brand, decide on the
target audience(s)
● Decide on the proper communication channels
9. Make the student aware of Personal Branding
and support him/ her during an important and
great influencing phase in his/ her life.
●This will enable the student to actively write his/
her own book of life and will help him/ her to reach
the intended happy ending.
10. Make the student aware of Personal Branding
and support him/ her during an important and
great influencing phase in his/ her life.
●This will enable the student to actively write his/
her own book of life and will help him/ her to reach
the intended happy ending.
