Why your business needs to use Social Media
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The document provides guidance on using social media for business purposes. It recommends defining goals and audience, understanding different platforms like Facebook, LinkedIn, Twitter and Instagram, planning content, building an online presence, maintaining profiles, and measuring performance. The key takeaway is that social media allows businesses to engage with customers, share information and stay connected to build their brand.
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Why your business needs to use Social Media
- 3. Noah Kalina – Everyday • A photo a day for 12 years • 4380 pictures – 1 video • 30.5m views on YouTube Now that’s the power of web marketing
- 5. Web Marketing is a Marathon There are very few quick wins
- 7. Why use Social Media? The internet is constantly evolving
- 8. Why use Social Media? Evolution
- 9. Why use Social Media? Because your clients do!
- 11. Social Media is Rocket Science
- 12. This is Rocket Science Social Media is NOT Rocket Science
- 13. Sales Channel
- 14. My target market doesn’t use Social Media
- 15. 18-29 83% 30-49 77% 50-64 52% 65+ 32% Source: Pew research CentreBy Age
- 16. Male 62%Female 71% Source: Pew research CentreBy Gender
- 17. To £25k 72% £25k - £42k 65% £42k - £65k 66% +£65k 66% Source: Pew research CentreBy Income
- 18. Facebook 67% Google+ 35% LinkedIn 20% Source: Pew research CentreBy Site
- 19. Which Sites should I use? Facebook LinkedIn Twitter YouTube Google+ Instagram Pinterest Vine - 1.3 bn Best for Business to Consumer - 330 m Best for Business to Business - 280m Good for B2C and B2B - 1 bn Best for visual learners - 540m Good for SEO - 200m Good for photogenic subjects - 70m Great for photogenic subjects - 40m Great for short/sharp video
- 20. Social Media is for everyone
- 22. • Raise Awareness • Build Credibility • Publish News and Updates • Share Ideas • Engage in Communication2 way Social Media is a platform that allows you to
- 23. • Engage in Communication • Share Information • Communicate with other customers • Share Ideas 2 way Social Media is a platform that allows your customers to -
- 24. • Stay in touch with existing clients • Reach out to new audiences and markets • Communicate with 10s, 100s, 1,000s, millions • Better understand related markets Social Media helps business to…
- 26. Go where your clients are! Rule Number One
- 28. See Rule No.1 Rule Number Two
- 29. Go where your clients are! So, where are they?
- 30. How do you know where they are? Ask – Customers Suppliers Friends and Family Colleagues Which Social Media sites would you expect to find us on?
- 32. Now you know where they are, what should you do?
- 34. Integration
- 36. 1 – Define your goals
- 37. Define your goals 1. Branding 2. Building Interaction 3. Sharing vouchers/offers 4. Drive traffic to website 5. Market new services / products
- 38. S M A R T Specific Measurable Achievable Realistic Timed Example I want to add 100 new Followers/Likes/Contacts per month during Q3 2014 Define your goals
- 39. 2 – Define your audience
- 40. Go where your clients are! So, where are they? Define your audience
- 42. 3 – Understand the platforms
- 43. Understand the platforms Facebook • 1.3 Bn users – 29m in UK • 3.2bn comments made every day • Great for “buzz building” • Targeted advertising • Best for Business to Consumer
- 44. Linkedin • 330m users, 12m in UK • Professional to Professional • Targeted advertising • Best for Business to Business Understand the platforms
- 45. Google+ • 350m users are on Google+ • 2bn “+1”s per day • Important for SEO • B2B and B2C Understand the platforms
- 46. Pinterest • 310m internet users use Instagram • 70% are women • Especially appealing to the 18-49 age group • Great for photogenic products Understand the platforms
- 47. Twitter • 280m internet users are on Twitter • Short, sharp communications • Targeted advertising • B2B and B2C Understand the platforms
- 48. Instagram • 195m internet users use Instagram • 40m photos shared every day • Especially appealing to the 18-29 age group • Great for photogenic products Understand the platforms
- 49. YouTube • 1 billion visitors per month • 6 billion hours watched per month • Appeals to those who watch rather than read • Inform, advise, coach/teach Understand the platforms
- 50. 4 – Plan your content
- 51. Plan your content Content has to be • F • A • R • E • Fresh • Appropriate • Relevant • Engaging
- 52. Plan your content What do your clients want to • Read about • Learn • See • Share • Develop a schedule • Consistency helps people “tune in” When will you post?
- 54. 5 – Build your presence
- 55. Build your presence • Develop your profiles – Business and/or Personal • Include photograph to build engagement • Keep it brief • Talk about benefits not features
- 56. Build your presence • Speak to people – not AT them • Always reply to direct comments and questions • Engage in conversations • 80% - be friendly, re-tweet / Comment / Engage • 20% - Add new content • Join groups and participate Be active
- 58. 6 – Maintain your profile
- 59. Maintain your profile • Check your accounts daily • Thank re-Tweets • Thank new followers/Likes/Connections • Respond to comments • Reply to questions • Find new Likes/Followers/Connections • Find authoritative people and Follow/Like their followers • Connect with people in Groups [Facebook/Linkedin] • Search for branded terms to see who is talking about what
- 60. Maintain your profile Invest 30 Minutes per day
- 61. Maintain your profile Measure your performance • Google Analytics • Twitter Analytics • Facebook Insights • LinkedIn Stats • Sprout Social • Mention.net
- 65. What’s Next……..• Understand WHERE Social Media fits in your Marketing Mix • WHICH Social Media sites are used by your market • WHO in your business is the best person • SET UP business accounts and profiles • RESEARCH how the competition are using Social Media • FIND people/businesses to Like/Follow/Connect • GET POSTING • KEEP AT IT
- 66. Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton Linkedin AndyPoulton Phone me 01793 23 80 20 07966 54 71 46