12. Blogging Case Study Success Step 1: write post about smartphones on the farm (March 2009) Step 2: contacted by John Sutter of CNN (@jdsutter) Step 3: CNN article called Twittering From Tractor-Smartphones Sprout on Farm How did this work? Answer: SEO
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17. Marketing your colleague's work 1. Peggy Hall, author 2. Posts are pumped to my twitter and facebook 3. I do nothing, other than rip the initial RSS into a feed
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19. Incredible variety! Notice: 1. Twitter/Facebook *gasp* work! Not toys 2. forums important 3. Local too! (vwindependent.com)
33. Your Social Media Plan “ Set up a twitter, facebook, youtube, blog and wait for the magic… Fail.” – Mani Karthik, SEO Specialist, Flip Media, Dubai