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Reputation Roadkill
@AndyBeal
reppedbook.com
@andybeal
“Andy Beal...an Internet search
engine developer, was involved
in the development of...commercial
space launch ventures.”
yeah right!
QUESTION?
An effort to increase
the number of positive Internet
discussions, while limiting
the damage of any negative ones
@andybeal
97%
reputation
roadkill
Phil robertson
#1
only one reputation
#2
offline = online
#3
paula
deen
true character
You can’t hide your
#4
emma “I have the right of” way
don’t be
mitt romney
#5
YOU
ARE
always
being
judged
#6 Minibar austin, tx
train your staff
@andybeal
Views are mine and
not of my employer
#7
that includes
YOU!
#8
family feud
use the right account
pearl
izumi
#9
know
your
audience
#10
BritishAirways
BE
PRESENT
#11
Tesco
Don’t automate engagement
@andybeal
#12
Spaghettios
greed is
don’t talk tr@sh
Healthcare
you can’t cover
up nasty
@andybeal
BIG lies are eventually
revealed
perfection is hard
to
REPPEDBOOK.COM
Andybeal.com@andybeal

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15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal