APRIL 2013 BRAIN FOOD: INSPIRATION AND IDEAS

Andrew Millar
April 2013
A mixed bag of inspiration
for you to feed on
BRAIN
FOOD

APRIL 2013
BRAIN FOOD: APRIL 2013
On the menu:
WIFI POSTERS • CITY
WARDROBE • UNHOOK FACEBOOK
• MAGIC IN MODERN LONDON
• TATTOO TEST • DROP TAG • SHAREBOX
• DUOLINGO • NY TIMES HAIKU-BOT
• INSTAWATCH
DATA WITHOUT SOUL • HP PHOTOBALL
• DIGITAL WINE CELLAR • GADGETS THAT
ADAPT • YOUTUBE REPLAYS VCR •
1-[855]-FOR-1993 • REASONS MY
SON IS CRYING • DO NOT TOUCH
• MURAL.LY

http://designtaxi.com/news/356731/Movie-Posters-That-
Double-As-WiFi-Hotspots/
WiFi Posters
South Korean film distributor CJ Entertainment have created
movie posters that become WiFi hotspots.
Users are free to join the network, in which they can access
the film’s website to watch HD trailers and buy tickets.
The posters, placed around Seoul, have helped raise the
movie’s website traffic by a whopping 28.5%.

http://popupcity.net/2013/03/empty-shop-re-used-as-
central-city-wardrobe/
City Wardrobe
An empty shop in the centre of a Dutch town, converted into
a community wardrobe for lost and found clothing items.
Shoppers can also bring their stuff to the shop to store their
items, and clubbers can drop their jackets off on a night out.

http://unface.it/
Unhook
Facebook
Recognising social media addiction, Unface.it looks to help
users reconnect with their real life. The app encourages users
to call their friends and look to attend real world friends.
Unface is a confused service that encourages Facebook
distancing through a similar networked interface, however it
demonstrates a growing need.

http://www.wellcomecollection.org/explore/play/magic-in-
modern-london.aspx
Magic in
Modern London
Treasure hunt mobile app in which users collect ‘amulets’
across London. When an amulet is nearby the user receives a
notification, in which they follow sounds to find the exact
whereabouts. They are rewarded with a story from Edward
Lovett’s Edwardian London, which focus around folklore and
superstition.
Magic in Modern London provides cockney’s and tourists with
a new perspective of the city, in which they are guarantee to
discover something new.

http://www.springwise.com/marketing_advertising/ad-
calling-skilled-tattoo-artists-requires-accurately-shade-qr-
code/
Tattoo Test
Recruitment advertisement for tattoo artists in Turkey, that
doubles up as a qualifying test. Applicants fill in the empty
spaces in order to complete the QR code for scanning.
A truly creative use of QR codes, turning the technology
enabler into a utility service. The ‘test’ provides a candidate
filtration service, ensuring that only serious applicants apply
due to the time investment.

http://www.springwise.com/tourism_travel/sensor-tabs-
packages-condition-shipping/
Drop Tag
Drop Tag is a service for retailer and customers alike –
protecting the interests of each entity by ensuring care has
been taken during delivery.
Small (relatively cheap) devices are placed in parcels that
detect forceful impact. These devices register with an
app, notifying the user if their item has had a violent impact
during it’s journey to the user – offering all-round peace of
mind.

http://www.sharebox.be/pro/
ShareBox
Often a project calls for an ‘expert’ to protect the interests of
the prime user through the perspective of an expert.
Sharebox recognises that often the ‘expert is in the
building’, helping firms uncover hidden talents within their
organisation. At the same time the service identifies shared
interests, fostering a better work culture.

http://duolingo.com/
Duolingo
A language learning platform that works across mobile and
web. Users progress through ‘skill trees’ in which each course
title contains lessons, including voice activation and hover-
over interactions to learn about words.
A brilliant example of gamification that also motivates users
to practice when the experience bar begins to drop. Users
achieve trophies as they progress through ‘skill trees’ and lose
‘hearts’ if they fail questions.

http://haiku.nytimes.com/
NY Times
Haiku-bot
Haiku-Bot creates Haiku poems based on recently published
articles from the New York Times.
The ‘bot’ offers news at a glance, as well as a new take on
contemporary news.

http://instawatch.me/
InstaWATCH
InstaWATCH allows users to create a custom made watch
using their Instagram photos, displaying behaviours of
personal fabrication in which the user takes the role of the
designer.
What's really smart about InstaWATCH is the new creations
can be purchased on the regular May 28th site
(http://www.may28th.me/). New models are pushed to the
top of the content, whilst popular models are still high up.
Cool business model where designs are crowd-sourced.

http://gigaom.com/2013/03/26/why-data-without-a-soul-
is-meaningless/
"The idea of combining data, emotion and
empathy as part of a narrative is
something every company —
old, new, young and mature — has to
internalise"
Data without soul
is meaningless

http://helloyoucreatives.com/post/47022860111/dashperi
od-awesome-a-huge-hp-ball-with-a-hd#_=_
HP Photoball
Large inflatable ball embedded with HD camera, taking
photos of the crowd as the ball was thrown about. The ball
also contained a WiFi sender, streaming live footage to the
stage and uploading images to Facebook in real time.
Festival goers could tag themselves in the images, and
purchase prints from the Photoball.

http://www.phenol55.com/
Digital wine
cellar
Phenol55 recognises that a top quality wine keeps best when
stored in a proper wine cellar. In response, Phenol55 have
created a digital wine service that allows users to request
their stored wine, whilst also being able to show off their
collection through digital devices.

http://www.fastcodesign.com/1672044/the-next-big-ui-
idea-gadgets-that-adapt-to-your-skill#1
Gadgets that
adapt to skills
Remote control interface concept, in which the device
updates to reflect the user competency levels.
The design helps users progress through experience levels, in
which they are presented with new interactions as their
proficiency with the device increases.

http://www.theverge.com/2013/4/15/4225642/youtube-
vcr-mode-57-year-anniversary
YouTube replays
VCR days
YouTube added a VHS button to a selection of videos to mark
the anniversary of the video cassette. Toggling the button
caused the YouTube video to behave like a cassette, including
tracking and white noise.
The interaction is another example of the nostalgia micro-
trend we are seeing in digital – much like Sharetapes
(http://www.sharetapes.com/) reminded us of the all-but-
forgotten interaction of creating & sharing mixtapes.

http://www.itsnicethat.com/articles/recalling-1993
1-[855]-FOR-
1993
The city of New York has massively transformed in twenty
years. ‘Recalling 1993’ views the lingering payphones as
witnesses to this transformation, harnessing them to
transport users back to 1993 to listen to the voices of
residents that lived through the era.
An innovative way to reimagine history, providing current
residents with a poignant reminder of how far the city has
come in twenty years.

http://reasonsmysoniscrying.tumblr.com/
Reasons My Son
Is Crying
A tumblr page created by a doting father, collating images of
his son crying and the reason behind them.
The page has received incredible attention, and the boy and
his father have appeared on major US shows such as Conan
O’Brien and Good Morning America.

http://donottouch.org/
Do Not Touch
Crowd-sourced music video in which the user is directed
through various tasks using their mouse pointer.
Simple yet brilliant way to harness a fan base, whilst
simultaneously creating a viral campaign.

https://beta.mural.ly
Mural.ly
A ‘mural’ (more commonly known as a canvas) providing a
collaborative space for teams to share work. Think of it as a
digital whiteboard.
The platform provides a tool for users to work together in real
time – adding post-it notes, brainstorming, creating
models, sharing links, uploading images and documents. Users
can add comments to annotate all media that is added to the
‘mural’, whilst also use simple CAD software. A handy tool
helps users make sense of the ‘mural’ in the form a
presentation.
Some of the interactions are currently are bit clumsy, however
the platform is currently in Beta testing phase. A good starting
point would be using the tool for creating a collaborative
moodboard, seeing how we can use the tool from there.

COME
AGAIN
SOON

APRIL 2013 BRAIN FOOD: INSPIRATION AND IDEAS

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