2. Outbound vs Inbound
Outbound: Inbound:
• buying attention • blogs
• cold-calling • podcasts
• direct paper mail • webinars
• radio • video
• TV advertisements • eBooks
• sales flyers • eNewsletters
• eMail spam • whitepapers
• telemarketing • SEO
• traditional advertising • social media
Inbound Marketing
http://en.wikipedia.org/wiki/Inbound_marketing
Inbound Marketing vs. Outbound Marketing
2
http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
3. Exponential
Sarnoff Network Metcalf Network
David Sarnoff – broadcasting Bob Metcalf – Ethernet
• Viewers – 20 • Viewers – 20
• Math – 20*1 • Math - 202
• Network - 20 • Network - 400
Reed Network
David Reed – social networks
• Viewers – 20
• Math - 220
• Network – 1,000,000
Marketing Communications Integrating Offline and Online with Social Media by P. R. Smith Ze Zook
3
http://faculty.mu.edu.sa/public/uploads/1358138379.314MarComms_5th-ed-sample_chapter-7-MAY-1.pdf
4. You Oughta Know Inbound Marketing
You Oughta Know Inbound Marketing
4
http://youtu.be/4-lGe5MnBlY
5. Hubspot’s All in One Software
The 2012 State of Inbound Marketing
5
http://blog.hubspot.com/Portals/249/docs/ebooks/the_2012_state_of_inbound_marketing.pdf
6. RSS and Google Reader
Advantages:
• Less email overload
• Quick to read
• Less clutter (consolidated)
• All news in one place
• Subscribe to what you want
• Another place for searching
• Access anywhere
• Easy to unsubscribe
RSS Feeds Advantages and Disadvantages
6
http://www.samirkamble.com/rss-feeds-advantages-and-disadvantages/
11. AuthorRank
AuthorRank:
• Photo shows up by results
• One more signal
• Connected to Google+
• Trust and authenticity
Google Author Rank: Has Google Chairman Eric Schmidt Now Confirmed It?
11
http://www.virante.org/blog/2013/02/06/google-author-rank-has-google-chairman-eric-schmidt-now-confirmed-it/
12. Rel=Author
Rel=Author:
• Head shots
• Your Google+ profile
• Contributor to...
• Adding your bio to WordPress
What is your Google+ ID?
Rel=Author : How To Do Google Rel=Author in WordPress by Elizabeth Jamieson
http://www.youtube.com/watch?v=YyIQzHD8rBY
12
http://www.devonwebdesigners.com/3278/relauthor-step-by-step-for-wordpress/
13. Profiling Differently
Old:
• Age
• Sex
• Marital status
• Postal code
• Income
• What bucket?
New:
• Social profile
• Behavioral data
• Lifecycle
• Recently bought
• Self selecting?
Facebook Graphic Search
https://www.facebook.com/about/graphsearch
The End of Demographics: How Marketers Are Going Deeper With Personal Data
13
http://mashable.com/2011/06/30/psychographics-marketing/