Slides for a course that I'm teaching on search engine optimization at http://www.sait.ca

1. Social Media at SAIT Polytechnic
Search Engine Optimization

2. Agenda
• SEO Process
• Website Performance
• Keyword Research
• On-Page Optimization
• Linking Campaigns
• Social Media

3. SEO Process
• Website Performance
• Competitor Research
• Keyword Research
• Website Page Optimization
• Content Development
• Linking Campaigns
• Social Media
• Ranking Reports
• Website Analytics

4. Website Performance
• Number of Pages – Search site:websiteURL.com
• Number of Links – www.opensiteexplorer.org
• Number of Visitors – www.semrush.com
• Traffic Rank – www.alexa.com
• Google PageRank – www.prchecker.info/check_page_rank.php
• Market Grader – http://marketing.grader.com

5. Keyword Research
• Website analytics
• Google Webmaster Tools
• https://adwords.google.com/select/KeywordToolExternal
• http://freekeywords.wordtracker.com/
• www.keyworddiscovery.com/
• http://marketsamurai.com/
• http://tools.seobook.com/keyword-tools/seobook/
• www.seo-browser.com
• www.quantcast.com/
• www.websiteoptimization.com/services/spell-check/
• www.alexa.com
• Competitors

6. On-Page Optimization
• Title
• Description tag
• Keyword tag (useless)
• Alt tags
• H formatting
• Content

7. SEO-Browser.com

8. Internal Linking
• Site map
• Text menu
• Navigation
• Content links
• Be sure to have the right keyword
phrase in the anchor text

9. Criteria for Inbound Links
• The more the better
• Anchor text
• PR
• In context
• Social media

10. Linking Campaigns
• Business directories: Yahoo, DMOZ, Business.com
• Match Competitors’ Links – http://backlinkwatch.com
• Bloggers
• http://anduroblog.com/2012/01/hubs-spokes-wheels-and-marketing-
featuring-oasis-spa.html
• Event Sites
• Search for “events calgary”
• Article sites
• Search for “free online articles”
• Press releases
• www.prweb.com
• www.pitchengine.com
• www.newswire.com
• Social Media - anything

11. Ranking Reports
• http://tools.seobook.com/firefox/rank-checker/
• www.mikes-marketing-tools.com/ranking-reports/
• www.digitalpoint.com/tools/keywords/

12. The Marketing Tactic that Social
Media Marketers Often Forget
Written by Huyen Truong
www.jeffbullas.com/2012/09/27/the-
marketing-tactic-that-social-media-
marketers-often-forget/
WordPress SEO: The Only
Guide You Need
Written by Glen at ViperChill.com
www.viperchill.com/wordpress-seo/

13. SEO Blogs
• www.highrankings.com/newsletter/ - Jill Whalen
• www.seomoz.org/blog - Rand Fishkin
• www.mattcutts.com/blog/ - Matt Cutts
• www.dailyblogtips.com/top-25-seo-blogs/
• www.anduroblog.com
• www.dailyblogtips.com/top-25-seo-blogs/

14. Build an Optimized Website
• Create an account on Wordpress.com
• Create content for at least 2 pages
• Pick your keywords
• Optimize the pages
• Do internal linking from one page to the other
• Get other students to link to at least one of your pages
• Make presentation to class for critique