Innovation for Health Education through Mobile Technology
1. Innovation for the Underserved
Foster health awareness and interest in education through
innovation with technology
4/16/2013
THE BERTELLI FOUNDATION
2. Start with the Strength – Foundation Analysis
Strengths and Weaknesses
of the Current Programs
• Stable funding from individual donors
• Strong relationship with health professionals
• Rich experience in health care services
• Success in technical support and behavioral
coaching
Strengths
• Limited experience on coaching services
• Limited diversification in type of services
• IT department causing tremendous cost
• Source of funding limited to individuals (vs.
corporate and governmental grants)
Weaknesses
Do - ability
Cost
Risk
Outcome
Initiate General Education Initiate Health Education
Develop General Education Develop Health Education
Options of Entry Method
3. The Root of Poor Health – The Direction for Entering the Educational Sector
Core Issue Solution
Goal
High drop – out rate before college
stage
Limited household income
Target low income communities
(geographic)
Focus on education with
emphasis on health.
1. Foster foundational understanding of health among children
2. Foster medical interest among young adults
3. Foster continuation in education
36%
33%
22%
9%
Poor Health by Education
Less than a high
school diploma
High school diploma
or GED 8
Some college
Bachelor's degree or
higher
50%
25%
10%
8%
3% 4%
Poor Health by Income
Less than $35,000
$35,000 or more
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000 or more
4. Enlarge Impact – The Program to Reach Desired Outcome
Touring Bus - Baby Step Track
Touring Bus – Stepping Up Track
Middle School Students
- Awareness focused
Target
Platform – Tablet
Interaction – Game and
video Apps
Program
Frequency – 2 visits/
month/ school
Logistics
Interaction – encourage
participation in activities
Mentors
High School Students
- Technical knowledge
focused
Target
Platform – Tablet
Interaction – Technical
demonstrations and
workshops
Program
Frequency – 2 visits/
month/ school
Logistics
Advising- answering
basic technical and
scholarship questions
Mentors
Foundation Sponsored Scholarship
• Involvement – involved in either Baby
Step or Stepping Up
• Commitment –serve as a mentor to the
program
• Career Interest – science related careers
Requirements
• Advising – coaching on
application process
• Management – tracking
commitment and performance
Mentors
• Partnership – Affiliated middle
schools, high schools, and
higher level educational
institutes
Logistics
5. Stimulate Incentives – Innovation for the Underserved
Operational efficiency – Mobility, maintenance, and analytics based management
Cost effectiveness - Hardware cost as low as $100/tablet
Incentive focused learning stimulation
– Intuitive
• Using touch and move based UI of tablet to enhance interactive and proactive learning
– Diverse learning styles
• Using interactive video courses, apps, games and reading materials to create lively stimulation
Key Objectives
Get on the touring bus – Sign in with prepared barcode card
Access tablet contents - Stream from the Cloud
Log in to personal account - Track and record interaction and
performance
Collect student feedback- Sent to cloud to generate ratings,
usage statistics, and suggested improvements reports
Procedure and Related Features
Tablet configured to limit access to extraneous functions
– Content filtering: Facebook, YouTube, email, and other
inappropriate or unrelated content
– Access control: disable illegal/game downloading
– Internet stability: alternative hands-on technical training
Implementation Challenges
Cost
Usability
Interaction
Mobility
Maintenance
Management
Comparison Base on Characteristics
Tablet Laptop
6. Feedback on Salesforce from Current Client
Ease of use
23%
Easeof
implementati
on
21%Hosted CRM
solution
20%
Ease of
administratio
n
19%
Ease of
customization
17%
Ensure Performance – Efficient Data System
54%
62%
61%
79%Administration Effectiveness
Low Cost
Partnership Management
Data Efficiency
For Bertelli Foundation, Salesforce can
Lower ownership costs due to centralized management
Support the foundation through entire life cycle
(Salesforce users reported an average ROI of 45% in 8 to
9 months)
For Bertelli Foundation, Clouds can
Reduce maintenance and data storage costs
Track and store information from external activity
efficiently
Manage foundation’s daily operations effectively
Advantage Type Reported from Cloud Users
Source: 2012 Global Cloud Computing Survey Source: salesforce.com
7. Ensure Performance – Efficient Data System
User
Data(Tablets):
•Identification
•Evaluation
•Tracking
Salesforce
Toolkit
General Operation
Data Analysis
Decision Making
Foundation
Data:
•Staffing
•CRM
•Cash flow
Cost
Reduction
Data
Storage
Data
Coherency
Data Categories Cloud Warehousing Management Platform Desirable Function
An easy to manage, cost efficient and highly functional data system
8. Managing the process – Potential Risk
Severity
Possibility
• Implementation process delay
• Lack of participation
• Liabilities
Program Risk
• Shortage in funding
• Program staff commitment
Operation Risk
• Data security
• System breakdown due to virus
• Process of integration and migration
Technology Risk
• Well defined milestones and internal
benchmarks
• Content marketing effort and engagement
• Ensure presence of teachers and
security, mentor training required
Solution
• Clear guidelines on inputting relevant data
• Cloud backup and insurance coverage
Solution
• Widen source of funds
• Written contract and formal training
Solution
Risk severity and possibility of occurring relatively low and can be managed
9. Managing the process – Timeline and Key Milestones within 5 Years
Baby Steps ~ Stepping Up
Phase 1 – Program Installation
Secure funds to support touring bus
program
Install Salesforce
Outline games, videos, and other program
material
Develop web programs
Approach potential partner schools and
universities
Advertise Stepping Up & Scholarship
Begin College Scholarship program
Begin mentorship program
Touring bus beta version BEGINS!
Phase 2 – Program Development
Implement revised version of Web learning
material
June, 2016Dec., 2015June, 2015Dec., 2014June, 2014Dec., 2013June, 2013
10. 0
100
200
300
400
500
600
700
1 2 3 4 5
Technology Program Total
Cost and Key Benchmarks – Efficiency and Impact Measurement Metrics
Input Activities Output
Impact Measurement Metrics and Benchmarks
• Expenses – 35% total
budget
• Labor – 10% original, 15%
new
• Promotion – 40% total
marketing effort
• Response rate – 70%
• Retention rate – 85%
• Feedback rate – 80%
• Activity performance – 80%
• School attendance – 15%
increase
• Scholarship Applicants – N/A
Cost Forecast and Financial Analysis
Cost mostly resulted from
purchasing, expansion, and cloud
database (,000)
• Revenue growth: Currently -3% on average,
expected growth at 5% yearly
• First year cost: 80% of excess funding in 2012
• Expected new endowment – $10 Million
Funding Coverage
12. Navigation
Bus Program Operation Scale
David Lynch Case Study
Cost Forecast
Assumption for Program Cost
Target Schools
Social Media
Social Media in Fund Raising
Other Data Management Platforms
Cloud Barriers and Global Usage
Other Cloud providers
Cloud Case study
Tablet Reasoning
Tablet Options
Visual Bus
Bus Cost
Race/Ethics
Nonprofit Sector
Root of the Problem
Foundation Analysis
Programs
Innovation for the Underserved
Cloud Analysis
Salesforce Usage
Risk
Timeline
Cost and Impact
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Bus Program Operation Scale
Annual Growth
Buses/School District +1
School Districts/County +1
Counties/State +1
States +1*
Total Schools affected +10
Total Buses +1
First year
Buses/School District 1
School Districts/County 3
Counties/State 1
States 1
Total Schools affected 30
Total Buses 3
*Expansion can either be in a new state or in
current state
14. Case Study – David Lynch Foundation Educational Programs
15. Cost Forecast – by areas (,000)
Bus Program YR2013 YR2014 YR2015 YR2016 YR2017
Bus Purchase 209.7 69.9 69.9 69.9 69.9
Staffing 16.38 16.38 16.38 16.38 16.38
Operation 48.18 48.18 96.36 96.36 96.36
Program
Development
110 22 24.2 26.62 29.282
Bus Program Total 384.26 156.46 206.84 209.26 211.922
Tablet Related YR2013 YR2014 YR2015 YR2016 YR2017
Tablet Cost 12 2 2 2 2
App/Game
Development
20 20 20 20 20
LMS 25
Tablet Total 57 22 32 22 22
Salesforce YR2013 YR2014 YR2015 YR2016 YR2017
Software 31.2 35.568 40.54752 46.22417 52.69556
License 0.858 0.858 0.858 0.858 0.858
Consulting(hidden
costs) 143.895 151.623 160.4329 170.4762 181.9256
Training 19.2 0 0 0 0
Saleforce Total 195.153 188.049 201.8384 217.5584 235.4792
Total 636.413 366.509 440.6784 448.8184 469.4012
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Assumptions for Program Costs
MediBus Staffing
Total annual cost: $16,380
Assumptions:
182 days of work per year
3 buses in use per day
3 paid staff per bus
3 hours work per staff per day
$10 per hour
Program Development Staffing
Total Cost: $110,000
Assumptions:
1 Health Educator for 6 months
– Total cost: $35,000
1 Programmer for 1.5 years
– Total cost: $75,000
18. Social media and mobile technologies present a significant opportunity for non-profits to reach
individuals like never before
Most Common Fundraising Vehicles 1
On average, public charities make use 6 fundraising
vehicles, with the following being the most common:
PercentageRespondentsthat
UseFundraisingVehicles
Most Common Fundraising Vehicles
Fundraising and Education Trends
Resulting from the Internet and Social Media
Online giving rose 58% of the organizations using it, the
most of all fundraising vehicles 1
92% of non-profit websites contain at least 1 social
media button 2
90% of nonprofits have a Twitter share button on their
websites 2
Roughly 93% of Non-Profits are experimenting with
Social Media 1
31% of NPOs that use Social Networking sites expected
contributions from the sites to increase in 2010 3
Social Media Impact (General)
19. Social Media Impact in Fund Raising
Importance of Website Activities 1
Not Important Very Important
Two of the primary uses of NPO websites involve
communicating with new donors and leveraging
new and existing donors to raise funds
Given the projections that almost 50% of
Americans will be on Facebook by 2013 (up from
42% in 2011), NPOs would be wise to increase
their usage of social networking to enhance their
current websites
The Wildlife/Animal Welfare sector of NPOs are
currently leveraging Facebook more than 5 times
the average NPO (with ~84K Facebook ―likes‖ to
the average 15K) 2
International NPOs use Twitter at similar rates to
Facebook, with nearly 17K users for each social
media site. All other NPO sectors do not use
Twitter as much as international NPOs
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44%
45%
49%
60%
Cost
Data Security
Lack of Trust
Lack of Knowledge
Barriers and Global Usage of Cloud
90% of nonprofits respondents world wide use cloud computing Proposed Solutions
Salesforce staff provide professional consulting services
Pre-start costs are higher; rest cloud expenses will decrease
annually
Clear guidelines on input data on the cloud; keep top
confidential data in-house;
Building long term partnership with cloud providers
Global Cloud Use Barriers to Adopt Cloud
Source:2012 Global Cloud Computing Survey
90%
10%
% of users reported issues in:
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Other Cloud Providers
Amazon Elastic
Compute Cloud
Google App
Engine
Microsoft Live
Mesh
Salesforce
Service Cloud
Focus Infrastructure Platform Infrastructure Platform
Service Type Compute,
Storage
(AmazonS3)
Web Application Storage Compute,
Storage
Virtualization OS level running
on Xen
hypervisor
Application
Container
OS level Resources
Management &
Schedule
User Access
Interface
Amazon EC2
command-line
tools
Web-based
administration
console
Web-based live
desktop and any
devices with live
mesh installed
Customizable
cloud-based
administration
console
Value-added
service provider
YES YES YES YES
Programming
Framework
Customizable
Linux-based
Amazon Machine
Image
Python Not Applicable Apex; standard
web technology
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Cloud Case Study : Idealist.Org
Idealist.org is an interactive Web site where people and organizations can exchange
resources and ideas or locate opportunities and supporters.
Challenge •Lacked a centralized way to keep track of inquiries from the Web site
•Needed an inexpensive or free solution to keep operation costs low and customizable to
match their requirements.
•With offices on two continents, staff collaboration was difficult
Solution •Implemented Salesforce for 30 staff ( discounted or free license through Salesforce.com
Foundation)
•The Service Cloud application resolves the weekly community cases that come through the
organization’s Web site
•Salesforce Chatter’s Facebook-like interface and functionality, improving internal
collaboration
Result • Idealist.org gets the same high-caliber application that the world’s largest for-profits use—at
a fraction of the cost
24. Tablet Reasoning in Details.
Intuitive
– 18 minutes is the average time it takes a kid without any
previous knowledge to learn how to use a tablet
Works well in less typical learning scenarios
– 81% of teachers believe tablets enrich classroom learning
Interactive
– 86% of students believe they study more efficiently with
tablets
Low-cost
– $200 tablets is expected to be the norm in 2015
Streaming online video/audio/text/game through Course
Management System
Performance measurement and tracking through Learning
Management System
Analyzing participants’ demographic/feedback
Tablet Laptop Weight
Cost 3 2 25%
Usability 5 2 25%
Interaction 4 4 25%
Mobility 4 2 10%
Maintenance 3 2 5%
Management 3 5 10%
TOTAL 3.85 2.8 100%
Why tablet?
How Tablet Interacts with the Cloud?
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Fuhu Nabi 2 Kindle Fire Google Nexus 7
Price $199 $199 $199
Memory 8 GB 16 GB 8 GB
Processor Speed 1.3 GHz 1.2 GHz 1.2 GHz
Screen size 7 inches 7 inches 7 inches
Operating System Android 3.0 + Android 3.0 + Android 3.0 +
Tablet Options
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Approximate Visual Representation of Learning Bus
Computers line each side of the interior for optimal use
of space
Trailer is connected to minivan. Minivan carries
extra props for other hands-on health activities
(ex. CPR)
