1. The SweetTHE CONNECTION
STRATEGY
BETWEEN BRAND
SpotDIGITAL MARKETING
ADVERTISING AGENCY &

3. BIO '3 STARTUPS & COUNTING'
• Founder at TBS group,launched
reward cards programme
• Created 200+ B2B partnerships/sign
ups for the programme across
Kerala
• Hosted training sessions for sales
team
2009- FIRST COMPANY 2010- SECOND COMPANY 2011-THIRD COMPANY 2014-ACQUIRED BY THE LINKS GROUPE
• Launched India's first Web TV
• Headed the content planning &
production
• Invited to Digital Matters, Singapore
• Launched one of the leading digital creative
company from Kochi & expanded to Delhi
• Acquired more than 50 clients in 3 years with
revenues at tine of ₹40million
• Lead the client acquisition & account
strategy/planning
• Created inbound leads
• Led the acquisition talks with the
French group
• Helped the group set up base in
India
• Led the account planning & Strategy
Andy has been a serial entrepreneur with a deep understand on user acquisition & business strategies

4. WORK PROFILE 'MULTIDISCIPLINARY EXPERTISE'Having worked with global brands as a think tank from vivid categories, Andy comes with a vast
experience from different industries

5. MARKETING IS ABOUT
Social Media SIMPLY BEING SOCIAL AND TALKING TO PEOPLE

6. MARKETING OF PRODUCTS OR SERVICES
USING DIGITAL CHANNELS TO REACH CONSUMERSDigital Media

7. MarketingTHE REALITY IS THAT PEOPLE MISS THE WORD
FROM DIGITAL MARKETING

9. Let's debunk
some myths

10. IS NOT THE NAME OF THE GAME
Change YOUR STRATEGY DOES NOT CHANGE
ONLY TOOLS CHANGE

11. SEORULES HAVE CHANGED
OR IS NOT RELEVANT ANY MORE
AN EXAMPLE, PEOPLE SAY

12. YOU NEED TO WEAR THE HAT
OF A MARKETER THAN JUST SELLING
BRINGING WEBSITES TO FIRST SEARCH PAGES
HERE IS ANOTHER BRILLIANT EXAMPLE.

13. HashtagIS A MUST IN YOUR AD COPY
EVEN IF IT ISNT MEANT FOR A PURPOSE

14. BECAUSE THE DIGITAL CONSULTANT SAID TO USE A
HASHTAG BUT ITS NOT MEANT TO CREATE
CONVERSATION

15. IS NOT
ORM DELETINGPAGES FROM SEARCH

16. The SweetTHE CONNECTION
STRATEGY
BETWEEN BRAND
SpotDIGITAL MARKETING
ADVERTISING AGENCY &

17. IS GOING TO BE
PlanningEXTINCT
DURING MY SALTMANGOTREE DAYS , WE TRIED
SELLING TREND BASED CAMPAIGNS TO CLIENTS BUT
ENDED UP DOING IT OURSELVES ANYWAY

19. IS EVERYTHING
Timing
AN INSTANCE WHERE A GOOD CAMPAIGN COULDNT BE
LEVERAGED TO FULL POTENTIAL BECUASE WE
COULDN'T WORK ON IT FROM EAELY STAGE. THE USER
GENERATED CONTENT CREATED WAS NEARLY NILL.

21. IN TONE AND EXPERIENCE
CAN MAKE THE CUT OR NOTConsistency

22. TWO DEPARTMENTS NOT TALKING TO EACH OTHER ?

23. ContentOVER CLUTTER

25. POWERFUL YET UNDER UTILISED,
BRILLIANT CAMPAIGNS CREATE
CONVERSATIONS BUT NEED TO BE
OPTIMISED FOR THE SAME.

26. Be
RELEVANT THOUGHT + CALL TO ACTION + CONVERSATIONS
Social

30. IS THE NEW
Offline ONLINE
A CSR + PRODUCT ACTIVITY SUGGESTED TO
A BRAND AND AGAIN ENDED BEING
NEUTRAL GROUND AS AN EXAMPLE AHEAD.

34. DataMEETS
TO CREATE RELEVANT AND EFFICIENT MARKETING
Creativity
AND ADVERTISING
AND FINAL AND THE MOST IMPORTANT PART