Digital hacks for business owners

FROM MY
FAILED
FOOD BUSINESS
@andrine_mendez
LEARNED
DIGITAL
MARKETING
FOR BUSINESS
HACKS
OWNERS
& MARKETING
PROFESSIONALS

An award winning entrepreneur and a successful marketer
who sold his previous 'brand' to a French Group.

Brands I have worked with :
ANDRINE MENDEZ
Part Time professor & Speaker :
@andrine_mendez
Unlocking hidden opportunities in your business during lockdown andrinemendez.com

BIO '6 STARTUPS & COUNTING'
• Founder at TBS group,launched
reward cards programme

• Created 200+ B2B partnerships/sign
ups for the programme across
Kerala

• Hosted training sessions for sales
team

2009- FIRST COMPANY 2010- SECOND COMPANY 2011-THIRD COMPANY 2014-ACQUIRED BY THE LINKS GROUPE
• Launched India's first Web TV

• Headed the content planning &
production

• Invited to Digital Matters, Singapore

• Launched one of the leading digital creative
company from Kochi & expanded to Delhi

• Acquired more than 50 clients in 3 years with
revenues at tine of ₹40million

• Lead the client acquisition & account
strategy/planning

• Created inbound leads

• Led the acquisition talks with the
French group

• Helped the group set up base in
India

• Led the account planning & Strategy

@andrine_mendez
Digital Marketing hacks for business owners and professionals andrinemendez.com
WELCOME ONBOARD.

IN THE NEXT 60 MINUTES, I AM GOING TO TAKE
YOU THROUGH DIGITAL MARKETING HACKS THAT
CAN HELP YOU IMPROVE YOUR MARKETING
GAME PLAN
@andrine_mendez

P.S: WE ARE NOT HERE FOR A MAGICAL
FORMULAE OR TOOL THAT WILL HELP YOU
QUICKLY
@andrine_mendez

SO AT THE END OF THE SESSION, AS A
BUSINESS OWNER OR MARKETER ...
@andrine_mendez

YOU WILL BE ABLE TO APPLY THE STRATEGIES
WE ARE DISCUSSING TODAY YOURSELF...
@andrine_mendez

INTERESTING FACT...
@andrine_mendez

ACROSS ALL MESSAGING PLATFORMS, THE
GROWTH IN USAGE HAS BEEN THE LARGEST IN
THE 18 TO 34-YEAR-OLD AGE GROUP, THE
STUDY ALSO FOUND. IN ADDITION, WHATSAPP,
FACEBOOK AND INSTAGRAM SAW A 40%+
INCREASE IN USAGE FROM THIS SAME
DEMOGRAPHIC.
@andrine_mendez

THE LOCKDOWN SITUATION BRINGS IN A UNIQUE
WINDOW FOR DIGITAL MARKETERS & BUSINESS
OWNERS.
@andrine_mendez

TO BREAK IT DOWN, IRRESPECTIVE OF WHAT KIND OF
BUSINESS YOU ARE IN.
THE UNIQUE WINDOW HERE IS THAT ...
@andrine_mendez

PEOPLE ARE ONLINE
THEY WANT POSITIVE NEWS
THEY WANT HOPEFUL CONTENT
THEY ARE READY TO BUY
THEY ARE READY TO ENGAGE ...
@andrine_mendez

IN THAT CASE
PUSHING YOUR
MARKETING NOW
MORE IS IMPORTANT
@andrine_mendez

@andrine_mendez

PLEASE TELL US ABOUT YOUR SECTOR OF WORK
OR BUSINESS YOU ARE INVOLVED IN...
( FOOD/RETAIL/CONSULTING/FREELANCER/CAFE/SOFTWARE/B2B ETC)
QUESTION
@andrine_mendez

ALL THE TOOLS OR STRATEGIES WE ARE
DISCUSSING TODAY, COMES FROM MY
EXPERIENCE IN HELPING CLIENTS LEVERAGE
DIGITAL MARKETING ...
@andrine_mendez

AND FROM 1-1 STRATEGY CLINICS WHICH I HOST
WITH BUSINESS OWNERS EVERY MONTH WHERE I
GIVE FREE STRATEGY ADVICE
@andrine_mendez

NOW HOW MANY HERE ARE BUSINESS OWNERS? (
INCLUDING CONSULTANTS) & HOW MANY HERE
ARE MARKETING PROFESSIONALS ...
QUESTION
@andrine_mendez

SO LET’S LOOK AT DIGITAL HACKS ONE BY ONE ...
@andrine_mendez

HOW MANY FOLKS HERE USE A CRM TO MANAGE
THEIR LEADS OR MARKETING AUTOMATION?
#1 CRM
@andrine_mendez

MOST OF THE CLIENTS I HAVE MET, ENDS UP USING
EXCEL SHEETS TO TRACK THEIR MARKETING.
#1 CRM
@andrine_mendez

A CUSTOMER RELATIONSHIP MANAGEMENT
SOFTWARE IS A KEY COMPONENT OF YOUR
MARKETING GAME PLAN.
#1 CRM
@andrine_mendez

IT WILL HELP YOU AUTOMATE YOUR MARKETING,
TRACK LEADS, MANAGE EMAIL CAMPAIGNS, CREATE
LANDING PAGES AND MORE ...
#1 CRM
@andrine_mendez

HAS ANYONE HERE WORKED ON A CHATBOT?
#2 CHATBOT
@andrine_mendez

A CHATBOT ESSENTIALLY ACTS LIKE A SALES STAFF
ON YOUR WEBSITE.
#2 CHATBOT
@andrine_mendez

A
GOOD WEBSITE IS
LIKE HAVING A
GOOD SHOP
FRONT AND
THAT’S ABOUT IT.
@andrine_mendez

YOU WILL HAVE
EYEBALLS(TRAFFIC
) OR PEOPLE
WHO’S SKIMMING
THROUGH YOUR
PAGES.
@andrine_mendez

HOW MANY OF YOU HAVE USED LINKEDIN TO
GENERATE LEADS?
#3 LINKEDIN AUTOMATION
@andrine_mendez

I USE LINKEDIN AUTOMATION TO GENERATE 3-4
LEADS PER MONTH. ( NOT USING SALES NAVIGATOR
OR ANY OFFICIAL LINKEDIN TOOLS)
#3 LINKEDIN AUTOMATION
@andrine_mendez

I USE LINKEDIN AUTOMATION TO GENERATE 3-4
LEADS PER MONTH. ( NOT USING SALES NAVIGATOR
OR ANY OFFICIAL LINKEDIN TOOLS)
#4 FREE INFO LEAD MODEL
@andrine_mendez

THE BEST WAY TO REDUCE YOUR LEAD GENERATION
COST IS BY GIVING AWAY SOMETHING FOR FREE
#4 FREE INFO LEAD MODEL
@andrine_mendez

B2B STRATEGY TO HOOK CUSTOMERS TO A BAIT.
#EBOOK/CONTENT GIVEAWAY

THE OTHER WAY TO REDUCE YOUR LEAD GEN COST IS
TO RETARGET YOUR CUSTOMERS ON FACEBOOK
#5 CUSTOMER RETARGETING
@andrine_mendez

ONE OF THE MOST IMPORTANT TOOL FOR EVERY
LOCAL BUSINESS.
#6 GOOGLE MY BUSINESS
@andrine_mendez

ABM IS SUITABLE FOR B2B MARKETING AND LETS
YOUR TARGET ADS FOR SPECIFIC COMPANIES USING
IP MATCH.
#7 ACCOUNT BASED MARKETING
@andrine_mendez

EMAIL MARKETING IS THE HIGHEST ROI CHANNEL
WHEN IT COMES TO DIGITAL
#8 EMAIL MARKETING
@andrine_mendez

WHATSAPP BUSINESS IS A TOOL THAT HAS HUGE
POTENTIAL.
#9 WHATSAPP BUSINESS
@andrine_mendez

WHATSAPP
BUSINESS
ACCOUNT TO
COLLECT
ORDERS.
@andrine_mendez

MESSAGING
BASED
ORDERING &
PAYMENTS VIA
PAYPAL/STRIPE.
@andrine_mendez

INSTAGRAM TOOL TO ADD LINKS TO YOUR POST.
#10 LINK IN BIO
@andrine_mendez

WHATSAPP BUSINESS IS A TOOL THAT HAS HUGE
POTENTIAL.
#ECOMMERCE WEBSITE
@andrine_mendez

BUILD AN ECOMMERCE
WEBSITE FOR YOUR
BUSINESS.
IF YOU DO IT YOURSELF,
ALL IT WILL COST IS
APPROX $300
(HOSTING+PLATFORM)
@andrine_mendez

OUT OF ALL THE
ECOMMERCE
PLATFORMS OUT THERE,
IF YOU ARE DOING IT
YOURSELF WITHOUT
EXTERNAL HELP -
SQUARESPACE IS THE
WAY TO GO.
@andrine_mendez

I HAVE AN ONLINE
COURSE THAT CAN HELP
YOU BUILD IT YOURSELF
WITH 5 HOURS OF
SUPPORT TIME FROM
OUR TEAM TO ASSIST
YOU WITH YOUR
ECOMMERCE WEBSITE.
@andrine_mendez

DURING THIS PERIOD, I LOST 50% OF MY BUSINESS.
BUT I ALSO SAW HOW MY CLIENTS GREW...
XXXXX XXXXX

@andrine_mendez
Unlocking hidden opportunities in your business during lockdown andrinemendez.com
ONWARD.

50% OFF: USE CODE WEBINAR
@andrine_mendez

QUESTIONS.
@andrine_mendez

WWW.ANDRINEMENDEZ.COM
WWW.SALTMANGOTREE.CO
@ANDRINE_MENDEZ

Digital hacks for business owners

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Digital hacks for business owners

Similar to Digital hacks for business owners (20)

More from Andrine Mendez

More from Andrine Mendez (20)

Recently uploaded

Recently uploaded (20)

Digital hacks for business owners