Andrew Shotland's Local SEO audit presentation for the Local Search Association 2015 Conference

1. EVERYTHING IS AWESOME IN
#LSA2015
April 20, 2015

8. https://getlisted.org/static/resources/local_search_ecosystem.pdf
Every other local site u can think of!

10. No Listing!
• NAP Hunter ( Free Tool! )
• Moz Local
• https://www.whitespark.ca/local-citation-finder
• www.yext.com
• Search “{Name}” | “{Address}” | “{Phone#}” in Google
Here’s How To Find Em!

11. Neustar
Localeze Axciom InfoGroup Factual
Play Well Pleasanton 0 1 1 1
Play Well Teknologies 1 0 0 0
Play Well TEKnologies 0 1 0 0
Claim! Close! Update!
Acxiom: https://mybusinesslistingmanager.myacxiom.com/#
Factual: http://www.factual.com/data/t/places
Infogroup: http://www.expressupdate.com/
Neustar Localeze: http://www.neustarlocaleze.biz/directory/index.aspx
Here’s Where To Look!

12. • Fill it out 100%
• G+ NAP = Website NAP
• Use Local Phone #s
• No P.O. Boxes Please!
• Great Description w/Keywords
• Use the Right Categories
• Photos, Photos, Photos
Trouble?
https://support.google.com/places/answer/176504

14. • Page for each area you serve
• Local addresses on service area pages
• Regularly updated content on location pages with geo-
specific keywords
• Understand regional differences & use them

15. http://willenslaw.com/report-your-accident/

16. http://www.dralexchambers.co.uk/fat-removal/vaser-lipo-swelling-
bruising-and-numbness.html

17. http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/

20. 20
http://www.localseoguide.com/local-seo-audit-doc/

22. Source:
http://www.theverge.
com/2013/6/10/4415
258/apple-
announces-600-
million-ios-devices-
sold
* As of June 2013

23. …Not Including iPhone 5s/5c, iOS 7,
iPad, iPod, Mac & Xmas
Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/

24. @localseoguide
+ Andrew Shotland

25. @localseoguide
+ Andrew Shotland

27. @localseoguide
+ Andrew Shotland
Now with TripAdvisor & Booking.com Reviews!

30. Slideshow

32. @localseoguide
+ Andrew Shotland

36. http://applemapsmarketing.com/2013/09/business-categories-
in-apple-maps-for-ios7/

38. https://mapsconnect.apple.com
• Claim your listing
• Update your listing
• Forwarded phone # cannot be verified
• Residential listings are not eligible
• No bulk or agency submission except
yet via Yext
Apple Maps Connect F.A.Q

39. Business Listings
Reviews & Photos
http://www.neustarlocaleze.biz/directory/index.as
px
http://www.mybusinesslistingmanager.com/
http://www.factual.com/data/t/places
http://www.yext.com

41. http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/

42. http://searchengineland.com/10-simple-things-smb-websites-need-to-
fix-before-seo-88585
http://searchengineland.com/small-business-redesigned-website-
you-wont-believe-what-horrible-seo-thing-happened-next-212829
http://searchengineland.com/ama-common-things-big-small-
businesses-get-wrong-local-seo-214778
http://searchengineland.com/google-places-ranking-factors-the-phd-
version-114839
http://searchengineland.com/the-smb-guide-to-changing-business-
names-seo-128939
http://searchengineland.com/how-to-create-content-when-youd-
rather-be-doing-something-else-126622
http://searchengineland.com/5-tips-for-responding-to-negative-
customer-reviews-online-102136
http://searchengineland.com/4-tips-for-success-with-seasonal-local-
seo-88601
http://applemapsmarketing.com/2014/03/how-to-use-apple-maps-
connect/
www.localseoguide.com/local-seo-tools/

43. www.localseoguide.com
www.applemapsmarketing.com
localseo@localseoguide.com
Twitter: @localseoguide
+Andrew Shotland
This presentation available at http://bit.ly/local-seo-is-awesome