CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016
1. #SMX #21C3
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Reverse Engineering Google’s Local
Search Algorithm
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
Andrew Shotland CEO, LocalSEOGuide.com
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Making the world a better place
through constructing elegant
hierarchies for maximum code
reuse & extensibility.
We also do SEO for large websites,
national to local brands and
agencies.
About The Company
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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A Method To the Madness
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Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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A Method To the Madness
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
7. #SMX #21C3
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local
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Great Partners
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local
Search Algorithm
ORDINAL RANKING FACTORS
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local
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CATEGORICAL RANKING FACTORS
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local
Search Algorithm
Huh?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local
Search Algorithm
Citations
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Reverse Engineering Google’s Local
Search Algorithm
Citations
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Reverse Engineering Google’s Local
Search Algorithm
Links
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local
Search Algorithm
Links
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local
Search Algorithm
ORGANIC ALGO > LOCAL ALGO
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local
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Websites Matter A Lot
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Search Algorithm
Location Location Location
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Search Algorithm
Location Location Location
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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What about GMB?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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What about GMB?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
22. #SMX #21C3
“As the Internet and our
understanding of the Internet have
grown in complexity, the Toolbar
PageRank score has become less
useful to users as a single isolated
metric. Retiring the PageRank
display from Toolbar helps avoide
confusing users and webmasters
about the significance of the
metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local
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What may not work?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Search Algorithm
Meta Keywords Tag?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Search Algorithm
Meta Keywords Tag?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Search Algorithm
So many choices, so little time!
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Reverse Engineering Google’s Local
Search Algorithm
Prioritize Investment
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
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Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
# of structured citations, average da of structured citations, average pa of structure citations, total mentions.
# of structured citations, average da of structured citations, average pa of structure citations, total mentions.
Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
This slide covers the discussion of what I wanted to do
Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
Page speed,
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do
This slide covers the discussion of what I wanted to do