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#SMX #21C3
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SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
Andrew Shotland CEO, LocalSEOGuide.com
#SMX #21C3
 Making the world a better place
through constructing elegant
hierarchies for maximum code
reuse & extensibility.
 We also do SEO for large websites,
national to local brands and
agencies.
About The Company
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Obligatory Client Slide
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local
Search Algorithm
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
A Method To the Madness
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Reverse Engineering Google’s Local
Search Algorithm
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
A Method To the Madness
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
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Reverse Engineering Google’s Local
Search Algorithm
Great Partners
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
ORDINAL RANKING FACTORS
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
CATEGORICAL RANKING FACTORS
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Huh?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Citations
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Citations
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Links
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Links
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
ORGANIC ALGO > LOCAL ALGO
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Websites Matter A Lot
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Location Location Location
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
What about GMB?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
What about GMB?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
 “As the Internet and our
understanding of the Internet have
grown in complexity, the Toolbar
PageRank score has become less
useful to users as a single isolated
metric. Retiring the PageRank
display from Toolbar helps avoide
confusing users and webmasters
about the significance of the
metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
What may not work?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Meta Keywords Tag?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Meta Keywords Tag?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
So many choices, so little time!
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Prioritize Investment
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
>>>
>>>
LocalSEOGuide.com
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Interested in More? Check these out!
More Ranking Factors Studies:
Moz
Search Metrics
Backlinko
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Coming Soon
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Andrew @ localseoguide.com

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2016 Local SEO Ranking Factors Presentation at Rocks Digital 2016

  • 1. #SMX #21C3 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016 Andrew Shotland CEO, LocalSEOGuide.com
  • 2. #SMX #21C3  Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.  We also do SEO for large websites, national to local brands and agencies. About The Company Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 3. #SMX #21C3 Obligatory Client Slide Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 4. #SMX #21C3 The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 5. #SMX #21C3 A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 6. #SMX #21C3 A Method To the Madness Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 7. #SMX #21C3 For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/ Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 8. #SMX #21C3 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 9. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 10. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 11. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 12. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 13. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 14. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 15. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 16. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 17. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 18. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 19. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 20. #SMX #21C3 What about GMB? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 21. #SMX #21C3 What about GMB? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 22. #SMX #21C3  “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/ Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 23. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 24. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 25. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag? Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 26. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time! Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 27. #SMX #21C3 THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 28. #SMX #21C3 >>> >>> LocalSEOGuide.com Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 29. #SMX #21C3 Interested in More? Check these out! More Ranking Factors Studies: Moz Search Metrics Backlinko Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 30. #SMX #21C3 Coming Soon Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 31. #SMX #21C3 Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
  • 32. #SMX #21C3 Andrew @ localseoguide.com

Hinweis der Redaktion

  1. This slide covers the discussion of what I wanted to do
  2. This slide covers the discussion of what I wanted to do
  3. This slide covers the discussion of what I wanted to do
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  8. # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
  9. # of structured citations, average da of structured citations, average pa of structure citations, total mentions.
  10. Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
  11. Link metrics were tops. Proprietary link metrics, google link metrics, link counts, anchor text, ip addresses, etc
  12. This slide covers the discussion of what I wanted to do
  13. Websites still matter. Is it mobile friendly? Do you have keywords in your title tags? Since links are so critical, you have content to help you get them right? Since links matter it’s likely internal links matter, what about those?
  14. Page speed,
  15. This slide covers the discussion of what I wanted to do
  16. This slide covers the discussion of what I wanted to do
  17. This slide covers the discussion of what I wanted to do
  18. This slide covers the discussion of what I wanted to do