My 60-minute talk to the integrated marketing graduate students at NYU on April 28, 2014. Topics presented include 1). why it is relatively easier to start a business in today's environment; 2). what challenges are facing most first-time entrepreneurs; 3). the fundraising options for today's startup entrepreneurs and small business owners; 4). key success factors to survive and thrive with your business; 5). what resources are available to help startups succeed; 6). the definition of "happiness" through different lenses of business professionals.