Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Canva Onboarding
By @andrewthompsonx
Introduction
● Each proposed improvement is based on
prior experience and known best practises
● Having said this each cha...
Homepage (Above the fold)
● Has the “Amazingly simple graphic design”
tagline been A/B tested?
● The one field “reserve” s...
Homepage Background Video
● Video is good but may be reducing signups
because of autoplay on page load
● Constantly changi...
Homepage (Below the fold)
● Use Crazyegg’s scroll map service to
determine how far users are scrolling below
the fold
● Ba...
Reserve Your Username
● The colour and placement of the “reserve”
button differs from homepage and may
confuse some users
...
Button colour has
changed again

If email is valid
there should
probably be a
check mark
Don’t assume
users will read
anything more
than “Success”
If that’s the true
for some users,
they may not
know what to do
...
Conversion Funnel
● Create a funnel based on user events to
determine where the drop-offs are in the initial
sign-up proce...
Sign-up Overhaul
● Try a completely different sign-up process
that has fewer steps
● e.g. Put both fields (username & emai...
Make sure to A/B
test the subject to
maximize its openrate
Make sure to A/B
test the subject to
maximize its openrate
Email Onboarding Funnel
● Create a funnel that tracks emails sent,
opens, clicks and final activation of a users
account t...
Canva onboarding
Canva onboarding
Canva onboarding
Canva onboarding
Canva onboarding
Canva onboarding
Canva onboarding
Nächste SlideShare
Wird geladen in …5
×

Canva onboarding

777 Aufrufe

Veröffentlicht am

Veröffentlicht in: Technologie, Business
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Canva onboarding

  1. 1. Canva Onboarding By @andrewthompsonx
  2. 2. Introduction ● Each proposed improvement is based on prior experience and known best practises ● Having said this each change should be A/B tested to determine its overall effectiveness for Canva’s specific user base
  3. 3. Homepage (Above the fold) ● Has the “Amazingly simple graphic design” tagline been A/B tested? ● The one field “reserve” sign-up is great ● With the Christmas Card promotion there are now two call-to-actions on the page
  4. 4. Homepage Background Video ● Video is good but may be reducing signups because of autoplay on page load ● Constantly changing background makes callto-action standout less ● 90 sec video is very long (30-60 sec max)
  5. 5. Homepage (Below the fold) ● Use Crazyegg’s scroll map service to determine how far users are scrolling below the fold ● Based on the above data determine which sections are being viewed and remove unnecessary ones
  6. 6. Reserve Your Username ● The colour and placement of the “reserve” button differs from homepage and may confuse some users ● The animated background is quite distracting and may result in decreased conversion rates
  7. 7. Button colour has changed again If email is valid there should probably be a check mark
  8. 8. Don’t assume users will read anything more than “Success” If that’s the true for some users, they may not know what to do next on this page
  9. 9. Conversion Funnel ● Create a funnel based on user events to determine where the drop-offs are in the initial sign-up process ● e.g. Landed => Reserve => Email => Success
  10. 10. Sign-up Overhaul ● Try a completely different sign-up process that has fewer steps ● e.g. Put both fields (username & email) on the homepage along with the “reserve” button and measure which sign-up process increases conversion
  11. 11. Make sure to A/B test the subject to maximize its openrate
  12. 12. Make sure to A/B test the subject to maximize its openrate
  13. 13. Email Onboarding Funnel ● Create a funnel that tracks emails sent, opens, clicks and final activation of a users account to determine where the drop-offs are in the email activation process ● e.g. Sent => Opened => Clicked => Activated

×