Talk to mixed audience of Start-ups, Researchers,Students, VC on importance of speaking a common language ( not jargon

1. Who is your audience?

2. “Designing a presentation without the
audience in mind is like writing a love
letter to ‘ whom it may concern’ “
Nancy Duarte

3. 1. Connect
2. Build Relationships
3. Create Trust
4. Connect 2 Grow

4. 1. Connect
2. Build Relationships
3. Create Trust
4. Connect 2 Grow

5. 1. Connect
2. Build Relationships
3. Create Trust
4. Connect 2 Grow

6. 1. Connect
2. Build Relationships
3. Create Trust
4. Connect 2 Grow

7. ` Overcome the No. 1 Barrier to
Communication
24th October 2012

8. 80%
Of Success
Relies on "Soft
Skills"
Many recent studies have shown that “Technical Skills” (our natural skills
and learned skills through training and experience) only represent at best
20% of the input into our performance.
The remaining 80% which affects our performance comes from our
"Personal Skills”.

9. “A weak message from a good
speaker will have more impact than
a strong message from a poor
speaker, regardless of how much
we like to think the opposite might
be true.”
Deiric McCann from his book ‘Leadership
Charisma’

10. ` The Aristo Philosophy
Stop Delivering!
 Sales Pitches (no one wants to be sold to)
 Sermons (churches empty)
 Speeches (no audience)
 Pitches/Presentations (uninteresting)

11. ` The Aristo Philosophy
Start Having a Conversation
Aristo promotes the art of extended
conversation
Have a conversation be it with
1 , 5, 50 or 500 people.

12. ` Paul O’Connell ` Padraig Harrington

13. ` The Basics
1. Open
(Connect in 20 words or 7 sec.)
2. Body
(Concentration ON-OFF-ON-OFF-ON-OFF-
ON
OFF ON OFF-ON-OFF)
3. Close
(If they remember your take home message
you are a success)

14. Template
“ Despite the fact that Father Ted was
basically an Irish ‘Only Fools and Horses‘
with a soft, surreal twist (the three male
characters in both are almost identical”
www.aristo.ie - Graham Linehan

15. ` Pictures > Words

16. “It is the ability to sell – therefore, to
communicate to another human being, be it
customer, employee, boss, spouse or child that
is the basic skill of personal success.”
- Robert T. Kiyosaki
Author of Rich Dad Poor Dad

17. ` Tip Scales in your Favour
To connect successfully,
use these 3 steps:
Are Do Get

18. “A gossip talks about others,
a bore talks about himself,
a salesman talks about his product,
and a brilliant conversationalist talks
about you.”
- Andrew Keogh

19. ` Relationship Building
Factual
Value
Based
Causativ
e

20. ` The Basics: Preparation
Are Do Get
 Situation Appraisal
 Objectives
 Measure of Success
 Value to Organisation

21. “If a potential customer has made time to meet
you, this means they have a problem to solve or a
project in mind and they expect that you are not
simply coming to tell them what you do, but that
you have put some real thought into how you are
going to help them solve their problem”
- Deirdre McPartlin
Enterprise Ireland Düsseldorf

22. Speak the Language of
`
Audience

23. ` The Proposal: Delivery
Are Do Get
 Situation Appraisal  Measure of Success
 Objectives  Value to Organisation

24. ` Cake or Worm?

25. ` My contact details
email:
andrew@aristo.ie
twitter:
@aristoc2g
web:
www.aristo.ie
phone:
01 8208552
http://ie.linkedin.com/in/andrewkeogharisto

26. ` Questions & Answers

27. ` Pitch Structure
Pitch Structure
Who is your Audience?
 Connect: (get attention)
 What problem do you solve?
 How do you this? (KISS)
 How many have you sold?
 Competition (we are like)
 Finances (your ambition)
 Who are you? (team)
 How are they better?
(always finish with how people will be better)
 Call for Action