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“Gain New Clients
The Hidden Mobile Website Sales
Opportunity Revealed”
Andrew R Edwards | 24-07-2014 | Brisbane
©2014 ANDREW R EDWARDS | WWW.ANDREWREDWARDS.COM
How Powerful Is Mobile? Google Answers
Survey – How Many Have Searched On
A Smartphone On Google?
Search On Your Phones Now - “Sell my home”
Search on Your Phones Now - “Sell my home”
sellmyhouseonline.com.au
Now Search On Your Own Website
Please ask questions –
What would you like to know?
9 Years Full Time Internet Marketing Lead
Generation
Powerful Free Gift End Of The Seminar ($597 value)
5 Essential Steps
1
Why is a mobile optimised
website essential for leads?
2
How to track your success &
ROI
3
The 4 essential benefits
your mobile app should
include
4 5
Importance of
mobile advertising
Mobile website best
practices
5 Essential Steps
Step 1
Why Use Mobile Websites To Boost Your Leads?
Australia Leads The World
29Mmobiles
9M smart
phone users
Your prospects
How do they see your
website on a mobile?
Source : Chamber of Commerce Queensland business survey for 2014
Smartphone’s in everyday activities
Smartphone’s are the most common starting place for online
activities
Most searches online now start on a smartphone
Digital Media Overtaking TV – Mobile Trend –
US & Australia
Source:
Thinkwithgoogle
Most Important Mobile Website & Apps Features
Are you using Email Marketing for your websites
promotion?
http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/
42% recipients
will delete the emails
which are not
displayed correctly
on their mobile
devices
Ultimate mobile email usage statistic
Mobile email will account for 15 to
70% of email opens, depending on your
target audience, product and email type.
eMailmonday (2014)
“
Ultimate mobile email usage statistic
68% of Gmail and Yahoo! User`s
opens occur on a smartphone or
tablet
Litmus (Dec 2013)
“
What Does This Mean
For Your
Sales & Leads?
http://www.flickr.com/photos/lab604/9487728188/sizes/c/in/photostream/
Mobile Optimized Email Newsletters?
Only 25% email
marketers are
optimizing their
newsletters for
mobile viewing
Survey - Are You Optimized For Email?
Two Key Trends In The Australian Market
Lack of understanding around mobile integration with other
communication channels
Lack of urgency around the move to mobile compatible platforms
Continue to lose more leads & sales from mobile visitors
Insufficient Knowledge Of Online Marketing
Techniques
Roadblock in the path of many
businesses successes
The Smartphone Revolution Is
Happening Now
Is your website ready to take
advantage of the opportunity?
Step 2
Free ROI Measurement Tool
How can your business benefit from
Google Analytics?
What is ROI?
Page Efficiency Analysis Report
How well is it doing its job?
Page
Title
Conversion Analytics
Mobile Overview Report
Audience > Mobile > Overview
The Mobile Revolution Is Here Now
Google Survey Statistics
Once a business website
is optimized for mobile
use;
64% increase in visits &
50% increase in
conversion rate
How can this help you in your business?
10% increase in conversions =
Increase in sales & profits
How Do You Feel At Missing These
Opportunities?
Who would
like to
increase their
sales &
profits?
Conclusion
Need to be clear on mobile & desktop
objectives
Knowing user behavior = Increased sales
& leads
Questions?
Step 3
Mobile Apps Lead
Generation
48 Billion
apps downloaded from
Google Play
Google Play Video
You need to understand what
& who, is your target market?
Mobile Website OR
Mobile Apps Lead Generation – Business
Outcome
Social Media summary + sharing
Pre sell your product & service
Need to market them
McDonalds Case Study
4 Different Types Of
Successful Mobile Apps
Repetitive Users
Checking for the same piece of
information, over and over again
E.g News updates
Bored Now Users
People waiting in trains, cafes or
airports
E.g. Games, educational
Tesco QR Codes Sales Idea
Urgent Need Users
Need to find something fast
like directions
Business Users
Save them time or
money
Make a business
‘how to’ app
v s
Mobile App tools for Banking
New Comm Bank App
DOWNLOAD
commbank.com/smallbusinessapp
Questions?
Step 4
Please ask questions or ………… 
A Missed Opportunity?
Mobile Website Case Study Video – E Bookers
Source:
Thinkwithgoogle
Source:
Thinkwithgoogle
2014 2015 2016 2017 2018
Spending On Mobile Paid Ads
$9B
$28B
$13B
$19B
$23B
2014
Spending On Mobile Paid Ads Vs. Other Media
2015 2016 2017 2018
39.50% 51.90% 65.70% 75.90% 85.90%
Desktop Ads v/s Mobile Ads –
Target Landing Pages To Create Leads
Local Ads On The
Google Maps Mobile
App
Attract new customers
looking for local
businesses
Google map
Your ad
59% Australian Smartphone Users View 1st Page Ads On
Google
You need SEO for mobile websites as well
Ads Noticed By Age Group - Banking Sector
Local Offline Store Traffic Can Be Increased
Google maps extensions
Call extensions
Comcast (USA phones) + 270% higher click
through on locals ads
Case Study - Ticketsnetwork.com
Desktop Website Dedicated Mobile Website
Ticket sales
grew by
184% in just
4 months
Conclusion
Take advantage of many types
of mobile only adverts to boost
your leads
Questions?
10 Minute Audience Exercise – What would you want to
include on a mobile website?
Step 5
Your Desktop On A Smart Phone – A Good
Experience?
Entrance
(Call to actions & other
important information)
A mobile visitor will see
only this section of your
store
Like this?
OR this?
4 out of 5 Websites Not Optimised For Mobile
If Your Competitor Has A Mobile Website …
Imagine the consequences of not having
a dedicated mobile website?
Lost sales from visitors and all the repeat
purchases
Multiple Industries Using Mobile Websites
GreenShareCar Pizza HutGIO Caravan Clothing
Your Desktop Website On A Mobile?
A good or bad user experience?
10 best practices + marketing strategy
Web developer discussed
mobile in depth?
Specialist?
A Nasty Experience. Easy?
Thought it would be quick
Included responsive design
Used template first -
Formatting challenges, browsers
OR
Responsive
Dedicated?
Dedicated Mobile SiteResponsive Web Design
vs
Responsive Web Design v/s Dedicated Mobile Site
Usability issues
Slower performance
Lower conversions
Responsive Web Design Key Issues:
Responsive Web Design v/s Dedicated Mobile Site
Speed – Quicker
Increased leads & sales
Targeted content
Dedicated Mobile Site Key Benefits:
Mobile Site Best
Practices
Keep it quick
Design for visibility
Simplify navigation
10 Mobile Site Best Practices
Make it accessible
Be thumb friendly
Make it easy to convert
10 Mobile Site Best Practices
Make it local
Use mobile site redirects
Make it seamless
10 Mobile Site Best Practices
Listen, learn and iterate
10 Mobile Site Best Practices
SPEED MATTERS
How fast does your
desktop website load?
What is the
ideal load time
of a mobile website?
One Second
* Google
7 seconds* average for a typical
mobile website
1 second additional delay in page
load will cost you
7% of sales are lost
9.4% decrease in page views
8.3% increase in bounce rate
Slow loading Slow internet speed=
=Slow loading Poor website design
Very slow loading site
Frustrated visitors
Lost leads & sales daily
Designing for mobile is not same as
designing for desktop
NEXT STEPS
Test for loading
time speed
Above the fold
content visible in 1
second or less
Experience in optimising
issues like this is where
sales increases can
be extraordinary
Your Amazing Sales Opportunity
Get in contact with our office today
to apply for a
FREE REVIEW
of your loading times & website
Mobile Free Videos
Subscribe to our channel for
more valuable info
youtube.com/Askandyadvicenow
Summary Review
Mobile consumers in Australia lead the
world – Variety industries
Many desktop websites on a mobile =
Bad user experience
Your local customers are searching on
Google on their mobile
Summary Review
Opportunity to increase sales from
existing web visitors
Don’t assume your developer has the
'answers’
Low Investment
What Matters?
Vision of opportunity to grow your business
Decision making attitude
How many people have searched on a mobile
website?
Questions To Guests
Survey – Dedicated Mobile Website
(Not responsive)?
Conclusion
Do not lose out on the growing
market & opportunity of mobile
marketing
Make sure that you work with
experienced providers
Order Your Lead Generation Mobile Website
andrewredwards.com/MobileWebsiteOffers
Services To Generate More Sales & Leads
Contact Andrew & The Team
www.andrewredwards.com
info@andrewredwards.com
T: 07 3103 3265 & M: 0401 445 019
Special Offer Only This Evening
5 Free Digital Marketing Reviews – Grow Your Leads
(Value $597)
• What do Google think of your website?
• How does Social Media work with your Blog?
• How effective is your email marketing?
Please Fill In The Feedback Form
Questions?
Thank You!

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Mobile websites - The Hidden Mobile Website Sales Opportunities Revealed

Hinweis der Redaktion

  1. Many of them I still work & stay in touch with today, including the senior director of search for eBay and the senior advisor to Barack Obama for Social Media (photos of David Bullock and the eBay guy with snippets of the testimonial) I thought Social Media and tracking its results was a waste of time as you may do, 4 years ago however I kept my mind open to change. I have had to change my business model many times to keep ahead of the competition and focusing on ROI for clients, has really shown what you can achieve when you track & test your marketing
  2. Pellegrino said the two key trends in the Australian market are the lack of understanding around mobile integration with other communication channels – for example 57% of smartphone users actively searched on their mobile device after seeing an ad on TV.   Another issue, according to Pellegrino, is that those agencies and clients who do have a sense of how mobile integrates with other messaging activity, have a “surprising lack of urgency” around the move to mobile compatible platforms, preferring to “wait for the perfect solution in six to nine months time, rather than implementing interim measures straight away,” even though according to Google’s data, 61% of mobile users surveyed said they were unlikely to return to a site that they had trouble accessing from their phone.  
  3. With the Google Analytics Conversion Suite you can go beyond pageviews and visitor counts. See how all your digital marketing channels work together to bring visitors to your site. Measure sales, downloads, video plays, and other actions that are of value to you. Understand why some visitors buy from you and others don’t -- so you can adjust your site and your marketing programs to meet your business goals. http://www.flickr.com/photos/68751915@N05/
  4. One Slide can be added after this one: Content - How this can help you in your business? This can be used as conclusion: Just imagine a 50% increase in conversion, which means a 50% increase in sales. More sales is equal to more profit & growth.
  5. Google plus have also overtaken the mobile market. With around 48 billion apps downloaded so far from the Google Play, it is giving a tough competition to other platforms. 
  6. http://www.flickr.com/photos/ddebold/4434748226/
  7. This totally depends on budget really. According to your budget you can decide what to rely on. A mobile app, a mobile website or even a mobile advertising campaign would work best. Also there are other options in the form of enhancing your existing mobile website. But above all the most important factor is tailoring your website according to your customers need.
  8. http://www.flickr.com/photos/teromakotero/8705861207/
  9. http://www.flickr.com/photos/wongjunhao/2700164079/
  10. http://www.flickr.com/photos/mikecogh/9326829006/
  11. This is Slide #67