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3/11/18
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Confidential & Proprietary @andrearobertobifulco
Confidential + Proprietary
Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Google / Ex-Vodafone
Nebula - Meet the Guru
Personal Branding
(in a digital world)
an opportunity not to miss
Confidential & Proprietary @andrearobertobifulco
Agenda
• Who is Andrea?
• Personal Branding
• The Google Effect
• How to use LinkedIn
• Personal Branding Errors
• Q&A
2
3/11/18
2
Confidential & Proprietary @andrearobertobifulco
My objective
3
Confidential & Proprietary @andrearobertobifulco
shall we start?
4
3/11/18
3
Confidential & Proprietary @andrearobertobifulco
Who are you?
5
Confidential & Proprietary @andrearobertobifulco
SLIDES
AVAILABLE
6
3/11/18
4
Confidential & Proprietary
What do we all know about us?
Confidential & Proprietary
What do we all know about us?
3/11/18
5
Confidential & Proprietary
Ciao, I’m Andrea
Confidential & Proprietary
Ciao, I’m Andrea
3/11/18
6
Confidential & Proprietary
Ciao, I’m Andrea
Confidential & Proprietary
Ciao, I’m Andrea
3/11/18
7
Confidential & Proprietary
Ciao, I’m Andrea
Confidential & Proprietary
Ciao, I’m Andrea
3/11/18
8
Confidential & Proprietary
That’s my
office view
The Biggest Community of
Entrepreneurs & Startups in Italy.
I manage
3/11/18
9
Our Numbers
37 Months & 35 Events & 56 Speakers
4000+ Attendees
5000+ emails
Our Event Style
Networking Aperitivo Networking Aperitivo Networking Aperitivo
Community Time Fireside Chat Q&A
3/11/18
10
Our 2017/2018
Our Goals
Enable the Startup Ecosystem involving Top Speakers from the
worlds of Venture Capitals, Entrepreneurships & Digital.
Organize 15+ events per year.
Involve 2000+ people per year.
3/11/18
11
Confidential & Proprietary
Andrea Roberto Bifulco
2012 - 2014 2014 - 2016 2016 - 2017
Confidential & Proprietary
and now?
I Teach, Consult and Talk
3/11/18
12
Confidential & Proprietary
and now?
I help Startup & Companies on:
Innovation
Digital Transformation
Marketing Strategy
Change Management
Social Media
Pitch
Business Planning
Temporary Management Personal Branding
Growth Techniques
Coaching
HR
(I Teach, Consult and Talk)
Confidential & Proprietary
Key Moments
2016 2017 2018
3/11/18
13
Confidential & Proprietary @andrearobertobifulco
Confidential + Proprietary
Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Google / Ex-Vodafone
Nebula - Meet the Guru
Personal Branding
(in a digital world)
an opportunity not to miss
Confidential & Proprietary @andrearobertobifulco
Why should you do
personal branding?
26
3/11/18
14
Confidential & Proprietary @andrearobertobifulco 27
Confidential & Proprietary @andrearobertobifulco 28
So, should I become an Influencer?
3/11/18
15
Confidential & Proprietary @andrearobertobifulco 29
Personal Branding = Influencer?
Confidential & Proprietary @andrearobertobifulco
Personal Branding
30
is the practice of people marketing themselves
and their careers as brands.
3/11/18
16
Confidential & Proprietary @andrearobertobifulco
Influence
31
the capacity to have an effect on the character,
development, or behavior of someone or
something, or the effect itself.
Marketing
Confidential and Proprietary32
3/11/18
17
Marketing “Persona”
Confidential and Proprietary33
How do you stand out?
Confidential and Proprietary34
3/11/18
18
Who are you?
Confidential and Proprietary35
Are you the right one?
Confidential and Proprietary36
3/11/18
19
Confidential and Proprietary37
Brand
Confidential and Proprietary38
3/11/18
20
Brand
Confidential and Proprietary39
Brands
Confidential and Proprietary40
3/11/18
21
Brands
Confidential and Proprietary41
Brands
Confidential and Proprietary42
3/11/18
22
Brand as differentiator
Confidential and Proprietary43
Brands not People
Confidential and Proprietary44
3/11/18
23
Brands?
Confidential and Proprietary45
Brands?
Confidential and Proprietary46
3/11/18
24
Brands?
Confidential and Proprietary47
Brands?
Confidential and Proprietary48
3/11/18
25
Brands?
Confidential and Proprietary49
Brands?
Confidential and Proprietary50
3/11/18
26
We are all brands
Confidential and Proprietary51
(also if you do not want to be one)
Confidential and Proprietary52
3/11/18
27
The Startup of You
The Startup of You
3/11/18
28
Growth
Marketing
3/11/18
29
Communication
Who is Andrea?
3/11/18
30
Who is Andrea?
Who is Andrea?
3/11/18
31
A version of You
A version of You
3/11/18
32
Brands & Friends
Why?
3/11/18
33
65
LinkedIn Social Test
3/11/18
34
LinkedIn Social Test
LinkedIn Social Test
9500 views
in 24h
84 views
every like
3/11/18
35
The Magic Formula
Me Inc.
3/11/18
36
Have you ever..?
3/11/18
37
Have you ever..?
The G-Effect
3/11/18
38
The G-Effect
The G-Effect
3/11/18
39
The G-Effect - Are you ready?
You
as a
Startup
?
3/11/18
40
Confidential and Proprietary79
I have LinkedIn,
now what?
Confidential and Proprietary80
3/11/18
41
LinkedIn
Confidential and Proprietary81
LinkedIn
Confidential and Proprietary82
3/11/18
42
LinkedIn
Confidential and Proprietary83
LinkedIn
Confidential and Proprietary84
3/11/18
43
LinkedIn
Confidential and Proprietary85
LinkedIn
Confidential and Proprietary86
3/11/18
44
LinkedIn
Confidential and Proprietary87
LinkedIn
Confidential and Proprietary88
3/11/18
45
LinkedIn
Confidential and Proprietary89
LinkedIn
Confidential and Proprietary90
3/11/18
46
Engage with Insights
Engage with Insights
3/11/18
47
Why?
Confidential and Proprietary93
LinkedIn’s Invitations
Confidential and Proprietary94
3/11/18
48
LinkedIn’s Invitations
Confidential and Proprietary95
Personal Branding Orrors
Confidential and Proprietary96
3/11/18
49
Personal Branding Errors
• “I don’t need this”
• Pretending to be someone you’re not
• Waiting until something bad happens
• Not asking the hard questions first (who are you?)
• Ignoring competitors
• Underestimating time to develop a great brand
Confidential and Proprietary97
Personal Branding Errors
• Ignoring influencers
• Copying & Pasting
• Consistency is key
• Buying Followers
• Not choosing a target
• Not being polite
Confidential and Proprietary98
3/11/18
50
99
Ok, 3 things
100
Be Humble
3/11/18
51
101
Believe in
Yourself
102
Be You.
3/11/18
52
Confidential & Proprietary @andrearobertobifulco
The end..
103
Just Do It - Shia LaBeouf
104
http://www.youtube.com
/watch?v=ZXsQAXx_ao0
3/11/18
53
Just Do It - Shia LaBeouf
105
http://www.youtube.com/wa
tch?v=ZXsQAXx_ao0
Confidential & Proprietary @andrearobertobifulco
Confidential + Proprietary
Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Google / Ex-Vodafone
Nebula - Meet the Guru
Personal Branding
(in a digital world)
an opportunity not to miss
3/11/18
54
Confidential & Proprietary @andrearobertobifulco
These slides are available, add me on LinkedIn
(Add a note to the connection request)
abifulco@startupgrind.com
linkedin.com/in/andrearobertobifulco
108
Q & A
abifulco@startupgrind.com
linkedin.com/in/andrearobertobifulco
3/11/18
55
Confidential & Proprietary @andrearobertobifulco
Confidential + Proprietary
Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Google / Ex-Vodafone
Nebula - Meet the Guru
Personal Branding
(in a digital world)
an opportunity not to miss

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Personal Branding - Nebula Talent