Personal Branding workshop delivered by Andrea Roberto Bifulco at the Cariplo Factory for the Nebula Talent Network.
Main topics: Personal Branding Errors, LinkedIn Optimization, The Google Effect, Branding.
March 10th, 2018, Milan.
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Confidential & Proprietary @andrearobertobifulco
Confidential + Proprietary
Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Google / Ex-Vodafone
Nebula - Meet the Guru
Personal Branding
(in a digital world)
an opportunity not to miss
Confidential & Proprietary @andrearobertobifulco
Agenda
• Who is Andrea?
• Personal Branding
• The Google Effect
• How to use LinkedIn
• Personal Branding Errors
• Q&A
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Our 2017/2018
Our Goals
Enable the Startup Ecosystem involving Top Speakers from the
worlds of Venture Capitals, Entrepreneurships & Digital.
Organize 15+ events per year.
Involve 2000+ people per year.
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Confidential & Proprietary
and now?
I help Startup & Companies on:
Innovation
Digital Transformation
Marketing Strategy
Change Management
Social Media
Pitch
Business Planning
Temporary Management Personal Branding
Growth Techniques
Coaching
HR
(I Teach, Consult and Talk)
Confidential & Proprietary
Key Moments
2016 2017 2018
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Confidential & Proprietary @andrearobertobifulco
Confidential + Proprietary
Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Google / Ex-Vodafone
Nebula - Meet the Guru
Personal Branding
(in a digital world)
an opportunity not to miss
Confidential & Proprietary @andrearobertobifulco
Why should you do
personal branding?
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So, should I become an Influencer?
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Personal Branding = Influencer?
Confidential & Proprietary @andrearobertobifulco
Personal Branding
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is the practice of people marketing themselves
and their careers as brands.
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Influence
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the capacity to have an effect on the character,
development, or behavior of someone or
something, or the effect itself.
Marketing
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Personal Branding Errors
• “I don’t need this”
• Pretending to be someone you’re not
• Waiting until something bad happens
• Not asking the hard questions first (who are you?)
• Ignoring competitors
• Underestimating time to develop a great brand
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Personal Branding Errors
• Ignoring influencers
• Copying & Pasting
• Consistency is key
• Buying Followers
• Not choosing a target
• Not being polite
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Just Do It - Shia LaBeouf
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http://www.youtube.com/wa
tch?v=ZXsQAXx_ao0
Confidential & Proprietary @andrearobertobifulco
Confidential + Proprietary
Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Google / Ex-Vodafone
Nebula - Meet the Guru
Personal Branding
(in a digital world)
an opportunity not to miss
54. 3/11/18
54
Confidential & Proprietary @andrearobertobifulco
These slides are available, add me on LinkedIn
(Add a note to the connection request)
abifulco@startupgrind.com
linkedin.com/in/andrearobertobifulco
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Q & A
abifulco@startupgrind.com
linkedin.com/in/andrearobertobifulco
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Confidential & Proprietary @andrearobertobifulco
Confidential + Proprietary
Andrea Roberto Bifulco - abifulco@startupgrind.com
Startup Grind Milano Director / Ex-Google / Ex-Vodafone
Nebula - Meet the Guru
Personal Branding
(in a digital world)
an opportunity not to miss