#1 - Know your blog's most important metrics, so that you know where you stand on the scale from novice to master travel blogger.
#2 - If you want to get sent on multiple writing assignments for travel companies, there's one thing you must keep foremost in mind: the company wants a return on their investment (ROI).
#3 - What are the things that matter most to travel companies when contracting, commissioning or hiring travel bloggers? A 20-point questionnaire answered by 25 marketing and content managers at travel companies reveals some interesting insights into what matters most.
Test your own blogger skills:
Look under the hood of your website and find all those important metrics for search engine success by installing the free Moz SEO browser toolbar:
A detailed analysis of the research in this slidedeck can be found here:
These slides were presented at the 2013 Getaway Travel Bloggers Conference - http://conference.getaway.co.za/speaker/conference/travelblog/