A presentation done at Startup Pirates @ Lisbon 2012.

1. Starting Up by Failing
Startup Pirates @ Lisboa 2012

2. Photo by Ricardo Bernardo
Hi, I’m Andre.

3. About me
Lisbon, Portugal, World.
Computer Science Engineer.
Co-Founder of Adegga.com and AVIN.
Event organizer.
Entrepreneur.
First company @ 19 years old.

4. Online Wine Guide
& Selection of Wine Events

5. Adegga Wine Market:
850 People & 300 Wines

6. The Story of
Adegga.com

7. The idea.

8. What I thought consumers wanted.

9. Top 10 Whites for the Summer
What consumers really wanted.

10. Fail #1
Didn’t listen to
customers.

11. What I thought wine producers wanted.

12. What wine producers really wanted.

13. Fail #2
Selling a product
customers didn’t
want to pay for.

14. Lots of visibility.

15. Fail #3
Visibility is not
money.

16. People want wine recommendations.
Producers want to promote their wines.
I could make money
promoting & selling wine
at the same time.
I was on to something!

17. Flash sales.
Adegga Selection!

18. Fail #4
Didn’t do proper
research.

19. Back to the drawing board.
Listen.
Research.
Discuss.
Travel.
Think.

20. Taste & Buy: A Wine Market!

21. Finally. Success #1!

22. What now?
Scale & Internationalize.

23. What have
I learned:

24. Keep your vision.

25. Embrace failure.

26. Fail fast.

27. Have passion.

28. Change the World.

29. f*****g
JUST DO IT.

30. Off ye go lads!
Twitter: @andrerib