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Experience-based Wine 
Communication 
The Adegga WineMarket Way 
! 
DWCC 2014, Montreux, Switzerland
How would you select a wool yarn?
Knitting experience!
How do people select a bottle of wine?
It should be about creating 
memorable wine experiences
How? 
Focus on the wine consumer
The Adegga WineMarket Way
5 cities (Lisbon, Porto, Brussels, Berlin, Rio) 
11 Adegga WineMarkets 
150 Wine Producers 
1000 Visitors per event 
Thous...
Six examples 
1. Face-to-Face 
2. Informal & friends 
3. Food! Sushi 
4. Premium Room 
5. SmartWineGlass
SmartWineGlass 
More time to enjoy wine.
Help your customers enjoy wine more. 
They’ll need new bottles for that!
Make people fall in love 
with your brand!
Thank you! 
winemarket.adegga.com 
andre@adegga.com 
twitter.com/andrerib
Experience-based Wine Communications (The Adegga WineMarket Way)
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Experience-based Wine Communications (The Adegga WineMarket Way)

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Experience-based Wine Communications (The Adegga WineMarket Way)

  1. 1. Experience-based Wine Communication The Adegga WineMarket Way ! DWCC 2014, Montreux, Switzerland
  2. 2. How would you select a wool yarn?
  3. 3. Knitting experience!
  4. 4. How do people select a bottle of wine?
  5. 5. It should be about creating memorable wine experiences
  6. 6. How? Focus on the wine consumer
  7. 7. The Adegga WineMarket Way
  8. 8. 5 cities (Lisbon, Porto, Brussels, Berlin, Rio) 11 Adegga WineMarkets 150 Wine Producers 1000 Visitors per event Thousands of bottles sold per event
  9. 9. Six examples 1. Face-to-Face 2. Informal & friends 3. Food! Sushi 4. Premium Room 5. SmartWineGlass
  10. 10. SmartWineGlass More time to enjoy wine.
  11. 11. Help your customers enjoy wine more. They’ll need new bottles for that!
  12. 12. Make people fall in love with your brand!
  13. 13. Thank you! winemarket.adegga.com andre@adegga.com twitter.com/andrerib

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