Experience-based Wine Communications (The Adegga WineMarket Way)
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Experience-based Wine Communications (The Adegga WineMarket Way)
- 1. Experience-based Wine Communication The Adegga WineMarket Way ! DWCC 2014, Montreux, Switzerland
- 2. How would you select a wool yarn?
- 4. How do people select a bottle of wine?
- 5. It should be about creating memorable wine experiences
- 6. How? Focus on the wine consumer
- 7. The Adegga WineMarket Way
- 8. 5 cities (Lisbon, Porto, Brussels, Berlin, Rio) 11 Adegga WineMarkets 150 Wine Producers 1000 Visitors per event Thousands of bottles sold per event
- 9. Six examples 1. Face-to-Face 2. Informal & friends 3. Food! Sushi 4. Premium Room 5. SmartWineGlass
- 10. SmartWineGlass More time to enjoy wine.
- 12. Help your customers enjoy wine more. They’ll need new bottles for that!
- 13. Make people fall in love with your brand!
- 14. Thank you! winemarket.adegga.com andre@adegga.com twitter.com/andrerib