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A Quick Guide to Personal Happiness in Adversiting

Moral of the story: learn before you're 40.

A Quick Guide to Personal Happiness in Adversiting

  1. 1. By Andre Matarazzo A quick guide to personal happiness in Advertising 1 2 3 4 5 WHERE WHERE DO WHAT DO WHAT HOW MUCH HOW MUCH WHAT COMPANY WHAT COMPANY WHO WITH WHO WITH The most important thing is the people you will have close to you, period. Do I really know and admire them? Or are they uninspiring jerks who I only stand for the good of a bigger objec-tive in the long run? Then it’s about a place where I feel good at. The values and lifestyle of a country/city impact my life immensely and I want to be able to enjoy my private life fully. It’s no longer about a position, it’s about what you’re asked to accom-plish, the level of empowerement you’re given and the tools you truly have at your disposal. Money is good, but better yet is to spend your days in joy rather than in pain. Some trade-offs are needed if you want to achieve even greater things. If all the previous desires have been met and the company culture agrees with your personality, don’t give a shit about reputation or accom-plishments, help them build it. It’s all about reputation and the chance to work on big ideas for big clients and win big awards. Then it’s about compen-sation. We know adver-tising pays well and we’re ready to trade off our sanity and free time for cash. As long as my position increased a notch or at least held where it was previously, it was worth it. The goal was to continue climbing the corporate ladder. With all the previous desires met graciously, I could be off to an exotic dream in Tokyo, or ice-fishing in Sweden. Living varied experiences was the name of the game. You may have light “interview contact” with your future peers, but you have no idea who they really are. You just hope for the best. How I picked a job until I was 40 How I pick a job now 1 2 3 4 5

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Moral of the story: learn before you're 40.

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