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MATIZ ARCHITECTURE & DESIGN 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




     FOUNDED IN     OUR STUDIO ON MADISON PARK




2001    BY                  ➥
 Juan C. Matiz &
Sara Mosele Matiz


                        We are a global
                         full-service                  BRAND                                                        ✔
                    BRANDING                           VISION
                                &                  360 degree, creative,                              RESULTS
                                                  global, lifestyle-oriented
                       DESIGN                                                                      multidisciplinary, design-

                                                               
                                                                                                   focused, “glocal”, urban,
                             agency                                                               contemporary, pioneering,
                                                                                                          sustainable
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




                                             BRAND STRATEGY & DEVELOPMENT

                                             MARKETING COLLATERALS

                                             ADVERTISING

                                             INDUSTRIAL DESIGN


BRAND                                        GRAPHIC DESIGN

                                             WEB DESIGN

                                             PACKAGING

                                             EXHIBITS

                                             RETAIL SPACES



Services to build your brand at every touchpoint
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




                                       BRISTOL

                  NEW YORK                  TREVISO



                                                                                                       SHANGHAI




                        BUENOS AIRES




Allies spanning the globe
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




Brands developed over the years
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




Etsy   OPPORTUNITY                                 SOLUTIONS                                            RESULTS
       This online sales leader in hand-crafted    From a raw 9,000 sq ft space to accommodate          Our work was successful for both the relocation of
       goods engaged us to spearhead its move to   over 75 employees, we designed open ‘idea-           the company, and in receiving numerous attention
       new headquarters in DUMBO, Brooklyn to      sharing’ conference rooms, work stations and labs,   and praise from key architectural design blogs
       accommodate its growth and evolution        as well as opportunities to showcase the beautiful   around the world, including Architizer’s ‘Coolest
                                                   and unique hand-crafted goods of Etsy’s vendors      Office’ competition
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




Jewelry Clients   OPPORTUNITY                                         SOLUTIONS                                      RESULTS
                  Maintain their luxury brand images, stay relevant   E-commerce website, seasonal retail windows    Continue to inspire customers with a passion
                  to new consumers, and a changing competitive        and advertising                                for high-end jewelry and design
                  landscape
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




Valli & Valli   OPPORTUNITY                                         SOLUTIONS                                           RESULTS
                This leading Italian manufacturer and designer of   From a beautiful and functional website to          Valli & Valli has continued to remain the category
                high-end door handles and accessories needed to     display Valli & Valli’s high-quality merchandise,   leader in the U.S., even in a tough commercial and
                translate its brand in the North American market    advertisements to announce new products, and        residential real estate market
                                                                    catalogues, MAD has been the client’s branding
                                                                    and design agency of record for several years
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




New York University   OPPORTUNITY                                     SOLUTIONS                                          RESULTS
                      NYC’s prestigious university has come to MAD    MAD has designed and renovated new                 Incrementally, we’ve helped to develop and
                      for a number of architectural/interior design   classrooms, historic lecture halls, and student    modernize the growing university and sustain its
                      projects to help bring the growing campus       lounges, utilizing ecologically-friendly (LEED     urban character and uniqueness
                      further into the 21st century                   certified) materials and services where possible
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




Roberta Freymann   OPPORTUNITY                                             SOLUTIONS                                          RESULTS
                   This eclectic retailer of clothes and home              Our architects and interior specialists designed   MAD has helped to elevate the brand’s
                   furnishings from around the world needed a store        the new stores and merchandising plans to suit     retail presence and set the stage for
                   designer to bring the brand to life in very different   the unique areas: for East Hampton with a beach    continued expansion to other upscale
                   environments                                            and casual feel and the Upper East Side more       communities in the States
                                                                           urban and chic
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




Non-Profit Brands   OPPORTUNITY                                      SOLUTIONS                                             RESULTS
                    New York Presbyterian’s new program ‘Choosing    We developed the new brand name and identity/         Our work helped to legitimize the
                    Healthy & Active Lifestyles for Kids’ needed a   logo, along with fun and inspirational materials to   organization by creating an identity reflective
                    brand identity to establish the initiative       roll out the brand                                    of this educational non-profit brand
MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM




                                                    Please consider a Brand
                                                    Blueprint Workshop with
                                                    MAD’s team to uncover
                                                    insights on how to build
                                                    your brand for the future....




CONTACT

                           andre@mad-nyc.com
Andre Gutierrez
                           T 212 982 4613 ext 107
Director, Brand Strategy
                           C 917 749 0094

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Mad Portfolio

  • 1. MATIZ ARCHITECTURE & DESIGN 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM
  • 2. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM FOUNDED IN OUR STUDIO ON MADISON PARK 2001 BY ➥ Juan C. Matiz & Sara Mosele Matiz We are a global full-service BRAND ✔ BRANDING VISION & 360 degree, creative, RESULTS global, lifestyle-oriented DESIGN multidisciplinary, design-  focused, “glocal”, urban, agency contemporary, pioneering, sustainable
  • 3. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM BRAND STRATEGY & DEVELOPMENT MARKETING COLLATERALS ADVERTISING INDUSTRIAL DESIGN BRAND GRAPHIC DESIGN WEB DESIGN PACKAGING EXHIBITS RETAIL SPACES Services to build your brand at every touchpoint
  • 4. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM BRISTOL NEW YORK TREVISO SHANGHAI BUENOS AIRES Allies spanning the globe
  • 5. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM Brands developed over the years
  • 6. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM Etsy OPPORTUNITY SOLUTIONS RESULTS This online sales leader in hand-crafted From a raw 9,000 sq ft space to accommodate Our work was successful for both the relocation of goods engaged us to spearhead its move to over 75 employees, we designed open ‘idea- the company, and in receiving numerous attention new headquarters in DUMBO, Brooklyn to sharing’ conference rooms, work stations and labs, and praise from key architectural design blogs accommodate its growth and evolution as well as opportunities to showcase the beautiful around the world, including Architizer’s ‘Coolest and unique hand-crafted goods of Etsy’s vendors Office’ competition
  • 7. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM Jewelry Clients OPPORTUNITY SOLUTIONS RESULTS Maintain their luxury brand images, stay relevant E-commerce website, seasonal retail windows Continue to inspire customers with a passion to new consumers, and a changing competitive and advertising for high-end jewelry and design landscape
  • 8. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM Valli & Valli OPPORTUNITY SOLUTIONS RESULTS This leading Italian manufacturer and designer of From a beautiful and functional website to Valli & Valli has continued to remain the category high-end door handles and accessories needed to display Valli & Valli’s high-quality merchandise, leader in the U.S., even in a tough commercial and translate its brand in the North American market advertisements to announce new products, and residential real estate market catalogues, MAD has been the client’s branding and design agency of record for several years
  • 9. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM New York University OPPORTUNITY SOLUTIONS RESULTS NYC’s prestigious university has come to MAD MAD has designed and renovated new Incrementally, we’ve helped to develop and for a number of architectural/interior design classrooms, historic lecture halls, and student modernize the growing university and sustain its projects to help bring the growing campus lounges, utilizing ecologically-friendly (LEED urban character and uniqueness further into the 21st century certified) materials and services where possible
  • 10. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM Roberta Freymann OPPORTUNITY SOLUTIONS RESULTS This eclectic retailer of clothes and home Our architects and interior specialists designed MAD has helped to elevate the brand’s furnishings from around the world needed a store the new stores and merchandising plans to suit retail presence and set the stage for designer to bring the brand to life in very different the unique areas: for East Hampton with a beach continued expansion to other upscale environments and casual feel and the Upper East Side more communities in the States urban and chic
  • 11. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM Non-Profit Brands OPPORTUNITY SOLUTIONS RESULTS New York Presbyterian’s new program ‘Choosing We developed the new brand name and identity/ Our work helped to legitimize the Healthy & Active Lifestyles for Kids’ needed a logo, along with fun and inspirational materials to organization by creating an identity reflective brand identity to establish the initiative roll out the brand of this educational non-profit brand
  • 12. MAD 1123 BROADWAY, SUITE 707 NEW YORK, NY 10010 T 212 982 4613 WWW.MAD-NYC.COM MAD@MAD-NYC.COM Please consider a Brand Blueprint Workshop with MAD’s team to uncover insights on how to build your brand for the future.... CONTACT andre@mad-nyc.com Andre Gutierrez T 212 982 4613 ext 107 Director, Brand Strategy C 917 749 0094