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presentation of scientific papers      seminar: strategy-as-pratice»intraorganizational ecology of strategy«              ...
»What it‘s all about?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zuric...
»What it‘s all about?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zuric...
»lessons learnt«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich     ...
»What it‘s all about?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zuric...
»any questions?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich     ...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
»What it‘s all about?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zuric...
»examples?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
»examples?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
»examples?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
»any data to proof that?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zu...
»What it‘s all about?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zuric...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
»in detail«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
»in detail«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
»in detail«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
»in detail«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
»in detail«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
»in detail«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
»in detail«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
»in detail«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
»in detail«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         2...
presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         23rd of Sept...
»main message«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich       ...
»what else?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich         ...
»What it‘s all about?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zuric...
»lessons learnt reloaded«presentation of scientific papers      seminar: strategy-as-pratice              University of Zu...
»What it‘s all about?«presentation of scientific papers      seminar: strategy-as-pratice              University of Zuric...
»let‘s talk about it«presentation of scientific papers      seminar: strategy-as-pratice              University of Zurich...
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Paper Presentation: "Intraorganizational Ecology of Strategy" by Burgelman, 1991

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Paper Presentation: "Intraorganizational Ecology of Strategy" by Burgelman, 1991

  1. 1. presentation of scientific papers seminar: strategy-as-pratice»intraorganizational ecology of strategy« University of Zurich 23rd of September, 2010 A. Schwarzinger Boris MorgounovskiBurgelman, 1991. Page 1 Presentation and Discussion of scientific papers in the field of Strategy-as-Pratice University of Zurich Seminar in Strategy-as-Pratice 23rd of September, 2010 Andreas Schwarzinger Boris Morgounovski
  2. 2. »What it‘s all about?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 Agenda. A. Schwarzinger Boris Morgounovski Page 2 » main message of the paper » research question(s) & purpose » the Intel field study » ecology of strategy making » summary & propositions » discussion
  3. 3. »What it‘s all about?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 Agenda. A. Schwarzinger Boris Morgounovski Page 3 » main message of the paper » research question(s) & purpose » the Intel field study » ecology of strategy making » summary & propositions » discussion
  4. 4. »lessons learnt«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 main message of the paper A. Schwarzinger Boris Morgounovski Page 4 main message » Successful Organizations are characterized by » research questions » top management who spends efforts on building the induced and autonomous strategic processes & purpose » Intel field study » top management who is concerning with the content of strategy » ecology of strategy making » The fact that they exercise induced and autonomous processes » summary & propositions » Successful reorientations in organizations are effected » by autonomous process and internal experimentation discussion
  5. 5. »What it‘s all about?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 Agenda. A. Schwarzinger Boris Morgounovski Page 5 » main message of the paper » research question(s) & purpose » the Intel field study » ecology of strategy making » summary & propositions » discussion
  6. 6. »any questions?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 research questions of the paper A. Schwarzinger Boris Morgounovski Page 6 main message » The paper addresses strategic research questions from the evolutionary theory » research questions & purpose » Strategy Content and Strategic Process » Intel » How does the content of an organization’s strategy come about field study and how does it evolve? » ecology of » How do strategy making processes take shape over time? strategy making » Does any connection between strategy-making processes and » different forms of organizational change and adoption exist? summary & propositions » What sorts of strategy making processes lead to major strategic » change that is the best option? discussion
  7. 7. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us?« purpose of the paper A. Schwarzinger Boris Morgounovski Page 7 main message » Two main purposes of the paper » research questions » Show the usefulness of an intraorganizational ecological perspective on strategy making & purpose » Intel » Includes selection, variation and retention field study » Patterned links between the intraorganizational » ecology of strategy ecological process and different forms of adaptation in making the context of strategic change » summary & propositions » discussion
  8. 8. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us?« research framework A. Schwarzinger Boris Morgounovski Page 8 Induced Strategic Process within the scope of the organization’s current strategy main message » research questions & purpose Variation Selection Retention » » Random variation » Works through » Takes the form of administrative and organizational Intel field study » Strategic initiatives cultural level learning and seeking for new mechanisms distinctive » opportunities, may competence (i. e. ecology of come from in- or » Regulation of shared views of strategy outside the scope resources to organizational making of the strategy different areas of character, » strategic initiatives organizational goal definition) summary & propositions » discussion Autonomous Strategic Process outside the scope of the organization’s current strategy
  9. 9. »What it‘s all about?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 Agenda. A. Schwarzinger Boris Morgounovski Page 9 » main message of the paper » research question(s) & purpose » the Intel field study » ecology of strategy making » summary & propositions » discussion
  10. 10. »examples?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 purpose of the Intel field study A. Schwarzinger Boris Morgounovski Page 10 main message Understand Intel’s Evolution » from a memory company research questions to “microcomputer” company & purpose » Intel field study Understand Intel’s Strategic and Decision making Process » ecology of after 1985 (CISC, EPROM, ASISC…): strategy making » summary & propositions » discussion
  11. 11. »examples?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 introduction to the Intel field study A. Schwarzinger Boris Morgounovski Page 11 main message » research questions & purpose » Intel field study » ecology of strategy making » summary & propositions » discussion
  12. 12. »examples?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 introduction to the Intel field study A. Schwarzinger Boris Morgounovski Page 12 main message » From 1968 to 1989 the company grew from one million dollars to three billion dollars (profits from a loss of two » research questions million dollars to 453 million dollards in 1988) & purpose » 1985: price competition, large cyclical downturn (loss in » Intel 1986 of 100 million dollars) field study » Need for new investments of 100 million dollards if the » ecology of strategy company wanted to remain competitive in so-called DRAMS (Dynamic Random Access Memory) making » summary & propositions » discussion After many discussions, top management decided to exit from the DRAM market
  13. 13. »any data to proof that?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 data used in the Intel field study A. Schwarzinger Boris Morgounovski Page 13 main » Archival data collection and interviews carried from August 88 to October 1989 message » research questions » Company documents and publications describing Intel’s & purpose story were analyzed » » 2o of Intel’s key managers were interviewed , some of them Intel field study repeatedly » » First stage in research: broad examination of how Intel’s ecology of strategy strategy changed from being a “memory company” to making being a microprocessor company » summary & » Second stage: Focus on the events since 1985 especially propositions » discussion
  14. 14. »What it‘s all about?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 Agenda. A. Schwarzinger Boris Morgounovski Page 14 » main message of the paper » research question(s) & purpose » the Intel field study » ecology of strategy making » summary & propositions » discussion
  15. 15. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us« framework developed within the paper A. Schwarzinger Boris Morgounovski Page 15 Intraorganizational Ecology of Strategy Making and Organizational Adaption main message » Variation Selection Retention Organizational research questions Adaption & purpose » Intel field study Induced » strategic processes ecology of strategy making » Autonomous summary & propositions strategic processes » discussion
  16. 16. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us« framework developed within the paper A. Schwarzinger Boris Morgounovski Page 16 Intraorganizational Ecology of Strategy Making and Organizational Adaption main message » Variation Selection Retention Organizational research questions Adaption & purpose » Intel field study Induced » strategic processes ecology of strategy making » Autonomous summary & propositions strategic processes » discussion
  17. 17. »in detail«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 induced strategic process - retention A. Schwarzinger Boris Morgounovski Page 17 Theory Intel Case Study main message Role of top management Intel’s main success factors » research » Clear articulation of the » Understanding the technology questions strategy for the secure (“silicon”) & purpose continued survival, based on » » past learnings R&D: Process technology was the driver for the memory Intel » Organizational strategy is business field study expressed in rules and prescriptions which guide » “Manufacturing prowess” » strategic action and induce ecology of strategy strategic initiatives at lower » Small business teams making levels of the hierarchy » Fundamental transformations » of the computer industry were summary & not realized by the founders, propositions they only saw new entrepreneural opportunities » discussion
  18. 18. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us« framework developed within the paper A. Schwarzinger Boris Morgounovski Page 18 Intraorganizational Ecology of Strategy Making and Organizational Adaption main message » Variation Selection Retention Organizational research questions Adaption & purpose » Intel field study Induced » strategic processes ecology of strategy making » Autonomous summary & propositions strategic processes » discussion
  19. 19. »in detail«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 induced strategic process - selection A. Schwarzinger Boris Morgounovski Page 19 Theory Intel Case Study main message Role of top management Main problems and challenges » » With increasing size of an » Ongoing internal view of Intel as a research “memory company” in combination questions organization, strategy making with a resource allocation problem: & purpose becomes more complicated and can not be communicated to all » » DRAM made Intel successful, so the management levels in detail wrong vision of Intel as a “memory company” went on and up to 1/3 of Intel field study » Participants on different R&D expenses flew to DRAM organizational levels perceive the » Rest of the resources were allocated to » strategies which have the highest more profitable businesses than DRAM ecology of potential for themselves strategy » But: new decisions and opportunities making » “Internal variation” grew without any change on the organizational level » » Top management has to establish » Discrepancy between the internal summary & a structural context that selection mechanism and propositions encompasses cultural and organizational strategy administrative mechanisms » » Possible solution: internal selection mechanism must reflect the selective discussion pressures of the environment
  20. 20. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us« framework developed within the paper A. Schwarzinger Boris Morgounovski Page 20 Intraorganizational Ecology of Strategy Making and Organizational Adaption main message » Variation Selection Retention Organizational research questions Adaption & purpose » Intel field study Induced » strategic processes ecology of strategy making » Autonomous summary & propositions strategic processes » discussion
  21. 21. »in detail«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 induced strategic process - variation A. Schwarzinger Boris Morgounovski Page 21 Theory Intel Case Study main message » Induced process has an » Intel’s strategy in 1989: » variation-reduction effect in the “we can do variations on research set of strategic initiatives present business very well, questions & purpose but doing something new is difficult” » » Induced process depends on a Intel lot of evolution left in the field study current technology/ growth opportunities » ecology of strategy making » summary & propositions » discussion
  22. 22. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us« framework developed within the paper A. Schwarzinger Boris Morgounovski Page 22 Intraorganizational Ecology of Strategy Making and Organizational Adaption main message » Variation Selection Retention Organizational research questions Adaption & purpose » Intel field study Induced » strategic processes ecology of strategy making » Autonomous summary & propositions strategic processes » discussion
  23. 23. »in detail«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 induced strategic process - adaption A. Schwarzinger Boris Morgounovski Page 23 Relative inertia Adjustment Reorientation main message » The rate of the » Adjustments are to » Firms confronted » strategic change a large extent with pressures research that the company deliberate, from questions & purpose can implement reflecting strategic environmental will, in the long choice variations first try » run, be lower than to increase efforts the rate of the » Intel: Several to avoid the Intel change in the adjustments to reorientation as field study environment stay viable in the major strategic DRAM business » changes are » Intel: Articulation (reduce costs, needed ecology of strategy of the time, new making microprocessor differentiating » strategy after only strategies, …) 5 years summary & » Adjustments only propositions » But: Why was in the short run if relative inertia so the evolution is » low at Intel? changing discussion
  24. 24. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us« framework developed within the paper A. Schwarzinger Boris Morgounovski Page 24 Intraorganizational Ecology of Strategy Making and Organizational Adaption main message » Variation Selection Retention Organizational research questions & purpose » Intel field study » ecology of strategy making Induced » strategic processes summary & propositions Autonomous » strategic processes discussion
  25. 25. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us?« research framework A. Schwarzinger Boris Morgounovski Page 25 Induced Strategic Process within the scope of the organization’s current strategy main message » research questions & purpose Variation Selection Retention » » Random variation » Works through » Takes the form of administrative and organizational Intel field study » Strategic initiatives cultural level learning and seeking for new mechanisms distinctive » opportunities, may competence (i. e. ecology of come from in- or » Regulation of shared views of strategy outside the scope resources to organizational making of the strategy different areas of character, » strategic initiatives organizational goal definition) summary & propositions » discussion Autonomous Strategic Process outside the scope of the organization’s current strategy
  26. 26. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us« framework developed within the paper A. Schwarzinger Boris Morgounovski Page 26 Intraorganizational Ecology of Strategy Making and Organizational Adaption main message » Variation Selection Retention Organizational research questions Adaption & purpose » Intel field study Induced » strategic processes ecology of strategy making » Autonomous summary & propositions strategic processes » discussion
  27. 27. »in detail«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 autonomous strategic process - variation A. Schwarzinger Boris Morgounovski Page 27 Theory Intel Case Study main message » Strategic initiatives outside the Intel’s real-world example: » scope of the current strategy research seek attention and resources » The i860 Story questions & purpose » Driven by operational-level » Intel’s entrance into the RISC processor business (Reduced » managers seeking to use their skills in new combinations with Instruction Set Computing) Intel organization’s distinctive » Intel’s original strategy was not field study competences and seeking to enter the RISC business career advancement through » alternative opportunity » RISC were called YARP (Yet ecology of strategy structure Another RISC Processor) within making Intel » Enhanced by availability of » “unabsorbed slack” » Success for RISC processors due summary & to clever “promotion” within propositions Intel: “We designed it as a stand- alone processor, but made it very » useful as an accessory to the i486” discussion
  28. 28. »in detail«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 autonomous strategic process - variation A. Schwarzinger Boris Morgounovski Page 28 main message “You have to be naive, but mature enough to realize that » research the process takes a long time. You have to be sensitive questions & purpose to political toes. You have to be a religious zealot, but » not too religious because then you lose your credibility. Intel field study Finally, you have to succeed . . . . It is most difficult to champion a product that threatens the companys » ecology of [current] business.” strategy making » summary & propositions » discussion
  29. 29. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us« framework developed within the paper A. Schwarzinger Boris Morgounovski Page 29 Intraorganizational Ecology of Strategy Making and Organizational Adaption main message » Variation Selection Retention Organizational research questions Adaption & purpose » Intel field study Induced » strategic processes ecology of strategy making » Autonomous summary & propositions strategic processes » discussion
  30. 30. »in detail«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 induced strategic process - selection A. Schwarzinger Boris Morgounovski Page 30 Theory Intel Case Study main message » Defining strategic context for Intel’s real-world example: » new initiatives research » The Add-On Board Story: New questions » Finding resources outside idea was initially rejected by the & purpose regular resource allocation strategic planning process, but » processes then was supported by Intel’s internal corporate venturing Intel » Demonstrating viability in program and became field study external environment through successful entrepreneural activity » ecology of strategy » Mobilizing internal support of making upper level managers » » Developing new competences summary & and skills propositions » Setting stage for an » amendment in the organizational strategy discussion
  31. 31. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us« framework developed within the paper A. Schwarzinger Boris Morgounovski Page 31 Intraorganizational Ecology of Strategy Making and Organizational Adaption main message » Variation Selection Retention Organizational research questions Adaption & purpose » Intel field study Induced » strategic processes ecology of strategy making » Autonomous summary & propositions strategic processes » discussion
  32. 32. »in detail«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 autonomous strategic process - retention A. Schwarzinger Boris Morgounovski Page 32 Theory Intel Case Study main message » Changes in organizational “Intels bread and butter is in the » learning, distinctive x86 product family. (…) But if research competence and relative questions importance of new activities there are enough people out & purpose there who want to buy YARPs, » » Leads top management to then we call the i860 a YARP recognize that a major change Intel in strategy is necessary and killer. It is the highest field study feasible performance RISC processor on » the market.” » Leads to new ex post vision ecology of strategy making » Once formally ratified, new » Autonomous initiatives provide vision becomes part of the an organization with an internal » basis for the induced process window on future, potentially summary & major environmental variations propositions in markets and technologies, and with strategic options » discussion
  33. 33. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us« framework developed within the paper A. Schwarzinger Boris Morgounovski Page 33 Intraorganizational Ecology of Strategy Making and Organizational Adaption main message » Variation Selection Retention Organizational research questions Adaption & purpose » Intel field study Induced » strategic processes ecology of strategy making » Autonomous summary & propositions strategic processes » discussion
  34. 34. »in detail«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 autonomous strategic process - adaption A. Schwarzinger Boris Morgounovski Page 34 Strategic Renewal main message » Major change in organizational strategy » research » Preeceded by internal experimentation and questions selection & purpose » » Offers organization possibilities for anticipatory adaption to new environmental demands and/or Intel to enter new niches field study » ecology of strategy making » summary & propositions » discussion
  35. 35. presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 »what do they want to tell us?« research framework A. Schwarzinger Boris Morgounovski Page 35 Induced Strategic Process within the scope of the organization’s current strategy main message » research questions & purpose Variation Selection Retention » » Random variation » Works through » Takes the form of administrative and organizational Intel field study » Strategic initiatives cultural level learning and seeking for new mechanisms distinctive » opportunities, may competence (i. e. ecology of come from in- or » Regulation of shared views of strategy outside the scope resources to organizational making of the strategy different areas of character, » strategic initiatives organizational goal definition) summary & propositions » discussion Autonomous Strategic Process outside the scope of the organization’s current strategy
  36. 36. »main message«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 induced and utonomous strategic processes A. Schwarzinger Boris Morgounovski Page 36 Induced strategic processes Autonomous strategic processes main message » research questions & purpose » Intel field study » ecology of strategy making » summary & propositions » discussion
  37. 37. »what else?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 link to Mintzberg/Waters A. Schwarzinger Boris Morgounovski Page 37 Induced strategic processes Autonomous strategic processes main message » research questions & purpose » Intel field study Purely deliberate strategies Purely emergent strategies » ecology of strategy making » summary & propositions » discussion Umbrella strategy Imposed strategy
  38. 38. »What it‘s all about?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 Agenda. A. Schwarzinger Boris Morgounovski Page 38 » main message of the paper » research question(s) & purpose » the Intel field study » ecology of strategy making » summary & propositions » discussion
  39. 39. »lessons learnt reloaded«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 propositions A. Schwarzinger Boris Morgounovski Page 39 main message » Firms that are relatively successful over long periods of time (>10 years) will be characterized by top management » that are concerned with building the quality of the research questions organization’s induced and autonomous strategic processes as well as with the content of the strategy itself & purpose » Intel » Firms that are relatively successful over a long period of field study time (>10 years) will be characterized by maintaining top » driven strategic intent while simultaneously maintaining ecology of strategy bottoms-up driven internal experimentation and selection making processes » » The population of firms with successful strategic reorientations will contain a significantly higher proportion summary & propositions of firms whose strategic reorientations were preceded by » internal experimentation and selection processes than the discussion population of firms with failing strategic reorientations
  40. 40. »What it‘s all about?«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 Agenda. A. Schwarzinger Boris Morgounovski Page 40 » main message of the paper » research question(s) & purpose » the Intel field study » ecology of strategy making » summary & propositions » discussion
  41. 41. »let‘s talk about it«presentation of scientific papers seminar: strategy-as-pratice University of Zurich 23rd of September, 2010 discussion A. Schwarzinger Boris Morgounovski Page 41 » Any questions? main message » research questions & purpose » Intel field study » ecology of strategy making » summary & propositions » discussion

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