© 2015 VisionMobile
IoT Developers and Platforms
Michael Vakulenko
© 2015 VisionMobile.com
IoT Shifts Conference
Barcelona
October 2015

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Developer Megatrends H1 2015 © 2015 VisionMobile1
DEVELOPER MEGATRENDS H1 2015
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May 2015
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© 2015 VisionMobile
Alessonfrommobile
Units shipped
(millions)
iPhone AndroidSource: VisionMobile
4
Focus on developers
Focus on features

© 2015 VisionMobile
Moderncompetitivebattlesarewonbyattractingdevelopers
Salesforce
1.4M registered devs in 2013
took #1 spot from Oracle in CRM
Apple iOS | Google Android
took #1 spot from Nokia and
Blackberry in (smart)phones
Under Armour
fashion brand uses
developers to engage
communities of athletes
Microsoft Windows
dominant OS in the 90s and 00s
because of superior developer strategy
5

© 2015 VisionMobile
FutureIoTwinnerswillbedecidedbydevelopers
Units shipped
(millions)
Source: VisionMobile
6
IoT is in 2009
in mobile years
Focus on developers
Focus on features

© 2015 VisionMobile
Developersareconquering…thewrist
Apple Watch Android Wear Pebble
Source: Apple, Pebble, Android Wear Center, VisionMobile estimates (Q1 2015)7

© 2015 VisionMobile
Developers areconquering…thehome
There are a lot of things that we’re not going to be able to
build. We want to work with developers who bring other
great ideas in the mix. […] The iPhone was great - it had 5
apps on it when it shipped. Now it has a million apps on it.
The opportunity in the home is going to be pretty close.Tony Fadell
ex-Apple, CEO Nest
https://www.youtube.com/watch?v=377oDvnrk5M&t=20m40s (edited for clarity)
a small selection of Smart Home platforms and APIs
8

© 2015 VisionMobile
Developersareconquering…thecar
Aftermarket solutions for any car,
250+ OBD apps in Google Play,
growing support from big players
API available by invite only
40 new vehicle models in 2015
API publicly available (Nov 2014)
Apps can be published on Google Play (Mar 2015)
First models in 2015
9

© 2015 VisionMobile
Developersareconquering…thesky
There are a lot of industrial use cases that DJI can’t build
the software for, but developers can come and create
software for industrial companies. Developers are already
using our SDK to build apps to help control drones for
agriculture, construction, and mining.Michael Perry
DJI
http://techcrunch.com/2015/05/06/dji-drone-platform/
“Android for drones”
http://dronekit.io/
Raised $75M to build an industrial UAV
developer platform (May 2015)
http://dev.dji.com/
An operating system for
commercial drones
http://www.airware.com/developers
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7,000+ IoT developers
140+ countries
70+ IoT platforms
4 IoT reports
VisionMobileIoTdeveloperresearch

© 2015 VisionMobile
There are 4.5 M IoT developers today
17% CAGR for the period
IoT Report Series: IoT Developer Population 2015-2020 | All Rights Reserved | © 2015 VisionMobile
12
4.5M

IoT Report Series: IoT Developer Population 2015-2020 | All Rights Reserved | © 2015 VisionMobile
Internet of
Things
Mobile apps
Cloud
37%
14%
5%
20%
4%
4%
17%
IoT developers are part of a diverse ecosystem
% of developers involved in IoT, mobile apps or cloud development | n=11,191
13

Smart Home is the most popular vertical among developers
% of IoT developers
IoT Report Series: IoT Developer Landscape 2015 | All Rights Reserved | © 2015 VisionMobile
32% 35% 34%
14

© 2015 VisionMobile
Developerecosystemsemergeacrossallverticals
15
HomeKit
WatchKit
HealthKit
Google Fit
Smart
Home
Wearables
Health &
Wellness
Connected
Car
IoT Report Series: IoT Developer Landscape 2015 | All Rights Reserved | © 2015 VisionMobile

© 2015 VisionMobile16
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Michael Vakulenko
Strategy Director
@mvakulenko