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The Talk (in german) is a summary of the crucial points from my Master Thesis "Was geht eigentlich auf Facebook vor? Eine qualitative Analyse der Facebook-Nutzung Jugendlicher als technisch vermittelte Interaktion". The study is sort of pioneer work in qualitative Research on Communication in Web2.0, because it searchs to establish a theoretical framework for its sociological Analysis.
The crucial Points are a transfer of Erving Goffmans (1922-1982) Concepts for face-to-face interaction on mediated presence in Communication via Web (1). Subsequently it's important to realise, that mediated social situations are structured by meaningfull Constructions (of its Creators and Users) and it's functional structure. Therefore I analysed Facebook's character concerning Technology, History and Moral (2). Since the initial point of the Study are - with Goffman - the everyday situations and problems of Users, it's important to find an empirical approach, to reconstruct them. The immediate study of Facebook Use is difficult due to the Cagines of the Facebook Inc. and it's employees. On account of this, I ascertained data from group discussions of young users (3). To answer the eponymous question (What's going on on Facebook?') I evalueted this data following the grounded theory Methodology. Though the Sample is sample, I could show some interesting results of technological mediated Interaction in the User's perspective: The question of adaequancy to (non mediated) everyday life, the problem of self-display under co-constructive circumstances and a ceratin Set of Tactics, to manage Dating amongst Teens (4). Discussing my approach, I can show, wich input a qualitativ, hermenutical research can give to a sociological debates of technological mediated Communication and Web2.0 pehonmena. Concerning the specicifc field of interest of this study, I describe the ramifications of Facebook Usage as a double 'banalization': Not only the use of digital technologies for fostering social contacts becomes part of every day life, but also the 'banal' issues and situations of every day life become part of the Internet (5).