The document discusses key factors for Bologna, Italy to become a successful mice destination including culture, brand, destination, and network. It notes that Bologna has strong cultural assets like its university and food, but its brand is not well known abroad. It also has strategic airport and train connections but lacks direct links to its fair district. There is no common vision between hotel operators and planners to strengthen Bologna as a mice destination.

1. BOLOGNA MICE DESTINATION
CULTURE BRAND DESTINATION NETWORK PROCESS LOVE
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KEY FACTORS

2. CULTURE
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3. ITALIANS USED TO DO IT BETTER...
CHANGE OR DIE
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4. TOGETHER WE ARE STRONGER
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5. BRAND
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6. IS OUR BRAND COMMUNICATION INCISIVE?
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7. DESTINATION
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8. STRATEGIC LOCATION
AIRPORT HUB
HOTEL INVENTORY
TRAIN HUB
NO DIRECT CONNECTIONS TO FAIR DISTRICT
S
TO
W
BRAND... WHAT DO REALLY PEOPLE
KNOW ABOUT BOLOGNA ABROAD?
LEAD THE WAY CREATING AN
INNOVATIVE MODEL
NO SINERGY BETWEEN PUBLIC AND
PRIVATE ACTORS
UNIVERSITY
FOOD CULTURE
MOTOR VALLEY
SMART CITY APPEAL
COMPETITIVE SET
LOSE KNOLEDGE ECONOMY OPPORTUNITIES
REMAIN SMALL-TOWN
OPERATORS (HOTEL+PCO) DO NOT
HAVE A COMMON VISION
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9. NETWORK
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10. LET’S TALK TO EACH OTHER MORE OFTEN
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11. PROCESS
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12. EASY
QUICK
TRASPARENT
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LOVEIS MAIN MOTIVATION

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