Media Digital Ventures is an international media for equity advertising platform operating in Italy, Spain, Mexico, and launching funds in France and Latin America. It invests in technology companies and provides them multi-country advertising campaigns through its network of media partners. Media Digital Ventures has a track record of success with investments like Wallapop, a second-hand marketplace app that has experienced strong growth and downloads across Europe and Latin America. The management team combines experience in entrepreneurship, venture capital, media, and advertising.

2. Media Digital Ventures
Italy
January 2016

3. Confidential
Media Digital Ventures
- An international player
Media Digital Ventures can leverage its international presence to offer startups media exposure in
the most relevant Southern European and South American geographies
Active Funds
Funds in fundraising

4. Confidential
Media Digital Ventures
- An international player
Media Digital Ventures can count on co-investing agreements with international
Growth Venture Capital Funds
Media Digital Ventures can access international dealflow through its network

5. Confidential
Media Digital Ventures
- An international player
Media for Equity is a proven model, counting on a large base of successful
investment cases
SUCCESSFUL CASESINVESTORS / MEDIA GROUPS

6. Confidential
Executive summary
Confidential
• Media Digital Ventures (“MDV”) is the first media for equity advertising platform in
Italy combining different media types
• MDV will invest in technology companies that have the potential to impact large
markets
• MDV can leverage its international presence to provide multi-country campaigns
• MDV Spain with €35 mm of advertising space under management
• MDV Mexico with €40 mm of advertising space under management
• Funds currently being launched in France and Latin America
• There has never been a more attractive time to invest in the Italian start up market
• Significant increase in structured deal flow
• Limited pool of growth capital
• Attractive technology sector that is both growing and cash rich
• MDV team combines a broad experience in entrepreneurship, advertising and
venture capital fund management as well as media planning

7. Confidential
M4E CON MEDIA DIGITAL VENTURES
Company
A
Company
B
Company
C
Company
D
Company
E
Market opportunity
- Media for equity fund
• Media-for-Equity Funds comprise
advertising stocks of various media
groups, and have the ability to provide
different types of media to a single
startup, achieving a greater impact in a
communication campaign
• Media for Equity funds investments
provide an effective way to optimize
inventory and benefit from the growth of
entrepreneurial ventures without
negative impact on current advertising
clients
TV
Radio
Newspapers
Outdoor
Internet
Startups
Media Partners

8. Confidential
M4E CON MEDIA DIGITAL VENTURES
Market opportunity
- Rationale for Media groups
• Monetization of unsold media inventory
• Access to international investment opportunities with MDV
• Upside participation to the current digital environment
• Built-up of a structured and diversified start-up portfolio
• Syndication of risk within each M4E deal
• Indirect participation in start-up – reputational relief
• Develop new customer pipeline in start-up / emerging companies & brands
• Develop and test of new advertising model /products
• Impulse of digital DNA in the media group
• Non cannibalization of classic media inventory sales channel
InvestmentBusiness

9. Confidential
M4E CON MEDIA DIGITAL VENTURES
Market opportunity
- Rationale for startups
• Ramp-up for Startups with proven KPIs and with a need to scale rapidly
• Use of M4E frees up cash for growth management
• More competitive advertising costs than going independently
• Optimal media plan: media mix, channels, reach. Startups can’t afford this advantage by
any other means
• Media Expertise: Strategy Design, Campaign follow-up, analytics, KPI monitoring
• Full service campaigns
Advantages

10. Confidential
Media Digital Ventures
- Investment strategy
Micro-
seed
Seed
Round A
Round B
Growth
Concept Product
Development
Product
launch
Develop
markets
Internationalization

11. Confidential
Luca has ten years of venture capital and private equity investment experience and is an active
technology investor. Until 2006, he worked for Riva y Garcia, a venture capital fund based in
Barcelona, with responsibility for media and technology investments. From 2007 until 2012 he worked
for Syntegra Capital, where he participated in deals such as Co.Import and Moleskine. Luca began his
career in 1999 with Andersen Consulting Strategic Services in Milan. After this, Luca worked for JP
Morgan in London and Milan as part of the Financial Sponsors division.
Luca holds an MBA from IESE Business School in Barcelona and a degree in Business Administration
from the University of Florence, where he was also selected for two Exchange Programs at New York
University in New York and Ryerson University in Toronto. Luca is fluent in English, Spanish,
Portuguese and has a working understanding of French.
Luca Mannucci
• 10+ years of investment fund experience (venture capital / private equity)
• Member of investment team at VC firm Riva y Garcia (60 mm AuM)
• Member of investment team at Syntegra
• Investment banking at JP Morgan and consulting at Accenture
• MBA IESE Barcelona, BS University of Florence
Media Digital Ventures
- Management Team

12. Confidential
Miguel founded LetsBonus.com in 2009, the leading Social Shopping company in South Europe and
Latinamerica, with a presence in Spain, Italy, Portugal, Argentina and Chile. In January 2012, LetsBonus
was sold to LivingSocial, a leading global social ecommerce platform partially owned by Amazon.
Currently Miguel is Co-CEO and Co-Founder of the company builder Antai Venture Builder, which
founded 5 fast growing startups with operations in more than ten countries in Europe and Latin
America, including Wallapop, a successful second-hand marketplace app with operations in Spain,
France, UK and Portugal. Miguel was nominated as Best Catalan Entrepreneur 2014 and one of the
most relevant entrepreneurs less than 40 years old during the IESE Global Enterpreneur Week 2010
Finalist in the Best Young Spanish Entrepreneur 2012.
Miguel holds an Executive MBA from IE Business School in Madrid and a degree in Engineering from
the Universitat Politecnica de Catalunya.
Miguel Vicente
• Founder of LetsBonus (sold to Living Social)
• Co-Founder of Wallapop
• Currently Co-CEO and Co-Founder of Antai Venture Builder
• Co-Founder of Chicplace, FancyBox, Elcodi and Antai Business Angels
Network.
• Chairman of the cluster Barcelona Ecommerce&Tech
Media Digital Ventures
- Management Team

13. Confidential
Entrepreneur and investor for more than 14 years, with a focus on projects based on internet, mobile
marketing and telecom. Gerard founded BeRepublic in 2006, a full-service interactive marketing
agency and consultancy, with offices in Madrid, Barcelona and Panama with a team of more than 65
professionals.
Currently Gerard is also Co-CEO and Co-Founder of the company builder Antai Venture Builder, which
founded 5 fast growing startups with operations in more than ten countries in Europe and Latin
America, including Wallapop, a successful second-hand marketplace app with operations in Spain,
France, UK and Portugal.
Gerard is also Co-Founder of the accelerator of digital businesses Connector, and was nominated as
one of the leading entrepreneurs under 40 during the Global Entrepreneur Week 2010 organized by
IESE Business School. Gerard holds a degree in Audiovisual Communication from the Universitat
Ramon Llull in Barcelona.
Gerard Olivé
• Founder of BeRepublic and co-founder of TalentRepublic
• Co-Founder of Wallapop
• Currently Co-CEO and Co-Founder of Antai Venture Builder
• Co-Founder of Chicplace, FancyBox, Elcodi and Antai Business Angels
Network.
• Board member of the cluster Barcelona Ecommerce&Tech
Media Digital Ventures
- Management Team

14. Confidential
Track record
- Media Digital Ventures Spain
Year of constitution: 2015
Asset under management: €35 million
TV / Radio
• Media Partners:
Newspapers Magazines Digital
Out of Home
Media Digital Ventures
Spain

15. Confidential
- Main growth achieved through Media for Equity
- Growing presence in Spain, France, UK and Portugal
WallaPop is a Smartphones / Tablets only marketplace where individuals can
buy or sell the best selection of locally available second-hand products.
The second-hand market is expected to account for approx. $300 bn globally.
During the last years, this market has grown at a 20% annual rate on a
worldwide scale, and has incrementally broaden the spectrum of consumers
benefiting from it.
The easiness of product uploading, its geolocalization system and a stylish pin
board-based design are the main competitive advantages against traditional
classified advertisements sites, and key for a geographical expansion in the
European and Latin American markets.
Track record
- Wallapop

16. Confidential
With less than 12 months since launching, WallaPop’s traction is shown by its promising Key
Performance Indicators:
4.000.000 Downloads 19.000 daily downloads, 40% organic and 0,3€ cost per download (CAC)
+ 5.500.000 Products 40.000 new daily products
+ € 200M Sales Value € 2,5M of daily sales value, with 210.000 sold articles
#1 IOS Lifestyle Rank
#3 Android Shopping Rank
Top 5 General AppStore for more than 9 months
Top 3 General Google Play for more than 9 months
#10 US – Lifestyle Rank on the
AppStore
Top 10 US-Lifestyle Rank in USA on the AppStore for more than 2 months.
Track record
- Wallapop

17. Contact
Luca Mannucci
Luca.mannucci@mediadigitalventures.com
+39 347 3290564