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North Kohala Food Forum Presentation August 22, 09
- 1. North Kohala Food Forum A sponsored project of the North Kohala Community Resource Center Funding provided by: County of Hawaii - Department of R &D Ulupono Initiative, Hoea Agricultural Park Steering Committee Members Starseed Ranch, and Local Contributors
- 2. North Kohala Food Forum Steering Committee Forrest Arnold Shannon Casey Andrea Dean Guy Kaulukukui Bob Martin Christine Richardson Karen Rosen
- 12. Houston, we have a problem. We call this The Gap
- 13. Why do we have The Gap? This is the topic this morning – we’ll learn a lot about the causes of the Gap and ways to deal with them
- 14. OK, is there any hope? 75% of the producers say they plan to expand production
- 15. How about the buyers? 100% of the retailers, restaurants, and caterers say they want to buy more local food
- 21. North Kohala Food Forum Special thanks to those who grew, processed or fermented all of our ingredients Fara Boisvert-Sage Farms, Dan Trumpy-Kohala Organics, David & Ruth Rotstein-Lone Palm Sprouts, Tom Baldwin, Shannon Casey, Dash Kuhr & Erika Shickle-Uluwehi Farm, Pamela Noeau Day-Taro Dream, Richard Benton, Carol & Jules Laramee, Jeanne Sunderland & Robert Watkins-Ahu Pohaku Farms, Rick Gordon, Colleen Nevins & Joe Ayer and Kathy Babben & David Ebrahimi-Just Macnuts, Shirli Shook-Ho‘ Aloha Ohana Farm, Connie and Ajaxx Morgan-Levy, Jessica Wieloh and Jim Pedersen, Karen Rosen & Bob Martin, Kathy Pomeroy and Karl Toubman - Kohala Medicinal Herb Farm, David Valenski, Evan Short, Leia Lawrence and Bert Kanoa, Lu Anderson, Marc Kinoshita - Kukuipahu Ranch. And Mahalo to our Servers and Volunteer Helpers Billie Brown and Amoo Ching and the Ka Hana Noeau Mentorship Program, Carol Laramee, Peter Beemer, and Jeanne & Robert’s interns.
- 24. Food Retailers Survey Janice Arakaki - A Arakaki Store Inc. Maria "Mary" Nakahara - M. Nakahara Stores, Ltd. Raynard Torres - Marylou's Market Place Rick Chalker - Hawi Farmers Market LLC Dashiell Kuhr - Uluwehi Farm CSA (Community Supported Agriculture) Jerry Takata - Takata Store Eunice Kawamoto – Maverick’s Meat Market
- 30. Other: Information about availability, higher cost, inconsistent availability, consumer preferences.
- 32. Commercial & Institutional Buyers Traci Figueroa- Figs Mix Plate LLC Maria Oliveros- Mi Ranchito Claudette Rene Smith- The Blue Dish LLC Priscilla Galan- Kohala High and Elementary School Charmaine & Sam Davis- Sammy D's James Sargent- Luke Place & The Tiki Lounge Rosaline Maxx- Pico's Rick Chalker- Chaba Thai Cuisine Peter Pomeranze- Sushi Rock Carol Masuhara- The Courtyard LLC Alyssa Slaven- The Shack and Ackerman Galleries Karen Rosen- Kohala Coffee Mill Joan Channon- Bamboo Restaurant
- 34. Of your total food purchases, approximately what percentage would you say is grown or processed in North Kohala? Traci Figueroa- Figs Mix Plate LLC: 10% Maria Oliveros- Mi Ranchito: 15% Claudette Rene Smith- The Blue Dish LLC: 10% Priscilla Galan- Kohala High and Elementary School:0% Charmaine & Sam Davis- Sammy D's: 15% James Sargent- Luke Place & The Tiki Lounge: 25-30% Rosaline Maxx- Pico's: 5% Rick Chalker- Chaba Thai Cuisine: 15% Peter Pomeranze- Sushi Rock: 40% Carol Masuhara- The Courtyard LLC: 5% Alyssa Slaven- The Shack and Ackerman Galleries: 10% Karen Rosen- Kohala Coffee Mill: 5% Joan Channon- Bamboo Restaurant:10%
- 42. Commercial Food Producers David & Ruth Rotstein- Lone Palm Farm Pamela Noeau Day- Taro Dream Inc. Jean Sunderland- Ahu Pohaku Farms David Fuertes- DC Enterprise Ohana LLC Hermann Fernandez- Surety Kohala Corp. Marian Tompkins Rick Gordon Lance Caspary- Kohala Crawfish Farm Joe Ayer- Just Macnuts Peter R. Clapp- Makapala Farms Inc. Stacy Hasegwa- Kohala Mt. Farm Richard Liebmann- Lokahi Farms Dee Anne Domnick- Healing Herbs & Company Fara Boisvert- Sage Farms Ajaxx (Morgan) Levy- Sacred Seed Project Tom Baldwin- Uluwehi Farms Pono von Holt- Ponoholo Ranch, LTD. Jim Trump- Island Harvest, Inc. Ralph Blancato- Puu Hue Hu farms Clark and Wendy Kucera Dashiell Kuhr- Uluwehi Farm Dan Trumpy- Kohala Organic Produce Bennett Dorrance- Blue Dragon Farm Alvin Kawamoto Bernie Ferreira- Kahua Ranch, LTD. Jim Parker Lou Reese- Ohana Living Farms Ed Boteilho, Jr.- Boteilho Hawaii Enterprises
- 61. Infrastructure Forrest Arnold- Honopueo Community Assoc Edward Pollock- The Production Service Noelani Rogerson- Hawi Community Center Bill Shontell- Surety Kohala Corp. Melora Purell- Kohala Watershed Partnership David Fuertes- Kohala Intergenerational Center Pamela Noeau Day- Taro Dream Inc.
- 69. Planning, Government, Education, and Supporting Organizations Christine Richardson- North Kohala Community Resource Center Nancy Redfeather- The Kohala Center -Hawaii Island School Garden Network Pete Hoffmann- Hawaii County Council Lester Ueda- USDA, Farm Service Agency Guy Kaulukukui- The Kohala Center Craig Elevitch- Permanent Agriculture Resources Dashiell Kuhr- Hawaii Youth Agriculture Program Dayday Hopkins- County of Hawaii, Office of Research& Development Lehua Matsuda- Ka Hana No'eau
Hinweis der Redaktion
- Is everyone here OK with these guidelines for our interaction today? Do we, the facilitators, have your permission to facilitate the conversation today using these guidelines? If one of us steps in and asks you to finish up in 10 seconds, do we have your permission to do that?
- When we say the North Kohala community will produce 50% of the food it consumes… There are a lot of different reasons that people have for wanting to do this… some people are interested in the “if the ships stop coming scenario”, some want to keep our ag land in ag, some want to eat healthier food, some want to grow the local economy, provide local rural jobs for youth, cultural preservation, some believe in growing food as a philosophy a lifestyle, etc… This movement is happening all over the world, all over Hawaii and here on the Big Island and in North Kohala It is known by many different names: there is the Slow Foods movement, Food Self-reliance, local foods, eat local, food self-sufficiency, sustainability ,etc. As this community takes more action towards achieving our goal (and by our goal, I mean what the community defined in the CDP) of providing 50% of the food we consume. We may want to look at how we define and measure that 50%. Is it 50% of all the food we consume in the community? Is it 50% of the things that we can grow and substitute? 50% of our eggs, meat, milk, fruit, veggies, nuts, oils, etc… Are we talking about what people buy and eat in their homes and or what restaurants, institutions and stores purchase, or all of that? Through our surveys we have begun a community food survey, but as Bob mentioned we could not survey the home producers or for that matter the home consumers. We are not going to define this today or answer all of these questions, but I just wanted to begin to give some context to the larger conversation as we move forward. What this suggests is that we will need a measurement system and we will need to understand what we want to include and not include etx.
- Note: Be aware that the CSA and Farmers Market are in this group… it kind of skews the results…
- Note: a good question to ask the panelists might be of your total vegetable, fruit, meat, milk, egg sales- what percentage is grown or processed in North Kohala?
- Food Producers: Take note that the retailers are wanting to purchase these products. You can look in the participant data book to see what each retailer is interested in purchasing- which is online and hard copies at the side of the room and for sale at the registration desk . Participants will get one for free if they want one- let them know at the registration desk.
- Better Marketing by Producers: Producers need to advertise what type of products they have available to encourage customers, especially local residents, to find them in the Kohala grocery stores. Better Prices: Competitive pricing, quality and demand is vital. Prices are cheaper outside, need to have better prices. Knowing What is Available: Increasing awareness of availability of products. Access to list of local food products and producers to purchase Consignment: If the producers would sell their products on consignment we would take a smaller margin on the item. Farmer’s Market & CSA: Enlarging participation in the Farmers Market. Slowly increase number of CSA members. Start N. Kohala Farmer's Market if we could sell our produce there. Contact more local restaurants when we have surplus of produce and certain crops, like sweet potato.
- As you can see the range is from 0 – 40% Possible questions to panel: Jim & Peter have reported a higher percentage than the other venues… is that accurate? Can you share some thoughts about how you have pursued local sources? Others: We know you have the desire- what have been the challenges? If you could wave a magic wand and fix the problems associated with buying more local food- what would you fix first?
- Of course the way that most commercial and institutional buyers solve the problems of reliability, price, quantity and consistency by using a distributor. Can there be more collaboration between local distributors and growers? Does there need to be a better distribution/collaboration system?
- Again… producers look at what each of the buyers want in the data book. Make a direct connection. There is a wide variety of food that buyers are willing to buy from local producers. This list in is the order of what the most people identified.
- Please suggest that people use our food survey data as an initial contact and availability list.
- Please suggest that people use our food survey data as an initial contact and availability list.
- Please suggest that people use our food survey data as an initial contact and availability list.
- We produce a wide variety of food in North Kohala. I will point out though that this is based on the how many people said they grew these things and does not really point to quantity.
- 20 out of 28 producers export outside of North Kohala: and we will look at to where in a moment - A large percentage of growers are exporting their products out of North Kohala -73% 61% are fine with where they are selling. There probably is not a market or an adequate market in North Kohala for their products. The next largest market is directly to consumers Only about 6 sell at the farmers market 7 sell to our local stores 8 to our restaurants
- Some of these are industry specific
- Many of you are happy with the markets/channels you have probably worked hard to establish and others of you are planning to expand into other markets. It means there is room for growth in the North Kohala Markets and some people might need mentoring to get into some of the other markers outside of North Kohala.
- I realize you can’t read this But what I want to point out is that we have begun to gather this information already and you can look in the book to see what people want.
- Most of the people on this list are selling 50% or more of what they grow commercially. Percentage of income is all over the place. 42% make 50% or more of their income from commercial farming (11/26) 57% make 50% of less of their income from commercial farming (15/26) But there are 5 zeros at the bottom and 6 100’s at the top… so top 50% is actually on the top end of that scale. 11.6 % are not making money and yes, they do care. There are two pessimists out their. But everyone else believes that even though they are not making money now- they will be making money in the future.
- Create a Buy North Kohala Campaign? Attached to the Buy Local Campaign- money from State marketing
- Please suggest that people use our food survey data as an initial contact and availability list.
- With respect to defining the Gap… What else have we missed? We know that a lot of food is being exported outside of NK We know that some of you are satisfied with the markets that you have established and others of you want to sell more in NK We know that local retailer, restaurants, farmers markets and the CSA want to but more local products We know that you are challenged by a lack of demand in the locally market, high costs of inputs, high costs and availability of labor, lack of processing facilities and refrigeration,
- Please suggest that people use our food survey data as an initial contact and availability list.