Do you experiment enough in your product development or innovation process? The biggest risk in innovation is to discover too late that you are not solving a relevant problem for your customers, and discovering this too late... Learn 10 tips to improve your experimentation through our template and start reducing risk in innovations right ahead!
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• How could we innovate
faster?
• How could we build
products that sell?
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The Risk of Innovation
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The Risk of Innovation
You can’t completely avoid the risk
But you can reduce it
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The Risk of Innovation
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EXPERIMENTING
Is a critical
innovation skill
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Whoever learns faster,
wins.
Peter Senge, Fifth Discipline
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Building the Right Product…
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Experimentation
Source: HBR article,
see previous slide
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3 Big Risks
1. Do your customers care?
2. Are they willing to pay?
3. How do we scale?
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What is the
riskiest assumption in
your product right
now?
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So, lets run a…
…Small
Experiment
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10 tips for Great Minimum Viable
Experiments
State your Assumption
Make it Minimal
Connect it to a Product Goal
Have a Pass Condition
Share Progress Visually
Document What We Learned
Run one at a time
Sequence based on risk/investment
Run in a timebox
Think Creatively
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We assume that <doing x>
will improve <goal metric>
Let’s define an MVE!
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We assume that <doing x>
will increase <goal metric>
To verify that we will
<do this small test>
Let’s define an MVE!
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We assume that <doing x>
will increase <goal metric>
To verify that we will
<do this small test
….can we make the test smaller?
Cheaper? Faster?>
Let’s define an MVE!
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We assume that <doing x>
will increase <goal metric>
To verify that we will
<do this small test>
We will know we were right if
<pass criteria with
qualitative/quant. metric>
Let’s define an MVE!
32. 10 tips for Great Minimum Viable
Experiments
State your Assumption
Make it Minimal
Connect it to a Product Goal
Have a Pass Condition
Share Progress Visually
Document What We Learned
Run one at a time
Sequence based on risk/investment
Run in a timebox
Think Creatively
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And BTW, We Can Experiment
with…
Product
Agile Teamwork
Culture
You get it!
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How can we create an
Experimentation
Culture?
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What is my point?
Experiment to Build the Right Thing
Why should you care?
It is the only way to survive…
Where should you go next?
Come to our Experimenter Workshops
37. Andrea Darabos @ADARABOS
Speaker, Trainer, Innovation Coach
Leanadvantage.co.uk
Improvement21.com
I work at LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk
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Thank You! Questions?