Simple Ways to Maximize Your Efforts on Facebook

Simple Ways to
Maximize Your
Efforts on
Presentation © 2012, Andrea McKee. All rights reserved.

Photo: CORBIS http://bit.ly/LCyiRy

Presentation by Andrea McKee
Social Media Director for The Pink Bride
Knoxville Wedding
Professionals
Meeting www.facebook.com/ThePinkBrideCo

What to expect!
• Your Best Look on Facebook
– Overview of Timeline
– Vanity URL

• Best Practices for Being Social
– Most engaging content
– Scheduling content
– Highlighting and pinning to top
– Responding to fans

• Quick Insights to Use
– Reach
– Engagement Ratio
– Virality

www.facebook.com/ThePinkBrideCo

Your Best Look
on Facebook

Photo Old Spice Facebook page http://on.fb.me/LDbVLL

How to gain fans and drive brand
awareness with your Facebook page
Knoxville Wedding
Professionals

Overview of Timeline
• Masthead
– Cover photo
– Profile picture
– Tabs
• Filling out your timeline
– Why it’s important
– Business Start Date
– Milestones


Masthead


Masthead: Cover Photo
REGULATIONS:
No purchase information or coupons
No contact information
No calls to action or arrows
Can’t be misleading


Masthead: Cover Photo
•Changing your cover
photo creates a story
that posts on your
timeline and shows up
in your fans’ News
Feed.


Masthead: Profile Picture
•Use your logo to drive brand awareness
•Professional branding instills trust


Masthead: Tabs
•Four maximum
shown on page

•All can be
switched out
except for Photos


Masthead: Tabs
•Shift tabs using the dropdown menu


Masthead: Tabs
•Edit Settings allows you to change the tab name and image


Filling out your timeline
• Tells your story in a visually descriptive way
• Great for engagement of target market


Filling out: Business Start Date
• Begin by using the dropdown menu
after clicking Event, Milestone +.
• Click on Milestone. You will be
prompted to enter when your
business began.


Filling out: Business Start Date


Filling out: Milestones
• Again, use the dropdown menu
after clicking Event, Milestone +.
• Click Milestone.


Filling out: Milestone
• Like the Founded option, include a picture.


Filling out: Milestone


Vanity URL
• Without vanity URL, your page URL is structured as
facebook.com/username/123456789

• Set your vanity URL by going to https://www.facebook.com/username


Best Practices
for Being Social

Photo Adam Paudyal http://bit.ly/Ncj0VQ

How to foster the conversation and
create brand loyalty
Knoxville Wedding
Professionals

Being Social: Most Engaging Content
• A picture is worth a thousand words

• Videos go viral

• Fill in the blanks and questions stir conversation

• Support your blog by linking posts in Facebook
updates

• Coupons and codes turn fans into buyers
– Printable coupons
– Whisper codes


Being Social: Scheduling Content
• Avoid using third party scheduling services


Being Social: Pinning to Top

• Great to draw attention to older
material, weekly specials, coupons, etc.


Being Social: Pinning to Top

• Ribbon marker


Being Social: Highlighting

• Span the full
width of the
page, like
Milestones


Being Social: Responding to Fans
• Address fans by name (@Jane Doe)

• Respond to (rather than delete) angry comments

• Like fans’ comments

• Answer messages in a timely manner

• Comment and Like others’ content


Quick Insights
to Use

Photo hetemeel.com http://bit.ly/LDCdNZ

How to easily and quickly check the
progress of your Facebook efforts
Knoxville Wedding
Professionals

Insights: Reach

• Use graph
in Insights on
Admin Panel

• Total
number of
people who
saw a story
about us in
their News
Feed.


Insights: Engagement Ratio
• Percentage of fans talking about us
• Over 10% here; above average


Insights: Virality

• Click See All
for specific
post
information


Insights: Virality
• Real-time
information

• Virality is the
measure of how
“viral” a post
becomes. It is the
number of people
who commented,
liked, or shared
the post out of
everyone who
sees that post in
their News Feed.


Insights
• Click on each number to get more information.


Knoxville Wedding Questions?
Professionals

Simple Ways to Maximize Your Efforts on Facebook

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