4. use through time
doesn’t know FB
knows FB, doesn’t use it
seldom uses FB
often uses FB
7,98,2
26,0
50,4
59,4
10,2
23,0
2,2
76,8
9,212,8
1,1
2008 2009 2011-2012
5. today it is still
the most popular sns
absolutely disagrees disagrees neutral agrees absolutely agrees
6,9
11,8
18,8
34,4
27,9
“I use Facebook more than
everything else”
20. thank you
for your attention.
questions?
Nicola Cavalli, Paolo Ferri, Arianna Mainardi, Andrea Mangiatordi,
Marina Micheli, Andrea Pozzali and Francesca Scenini