How to force yourself to post more - how you need to behave and what tools might help you do that.
How to write blog posts regularly? What tools to use? How to use editorial calendar? What are other tools to be used - Zemanta and Blogspire.
Presentation at WordCamp NYC 2012.
7. What helps?
•
Having a plan
•
Having equipment
•
Having a coach
8. Three directions of attack
1. A system of post types
2. Adopt a pacemaker
3. Spend less time per post
9. Three directions of attack
1. A system of post types
2. Adopt a pacemaker
3. Spend less time per post
10.
11. And blog 'plots'?
ProBlogger: 52 Types of Blog Posts that Are
Proven to Work
http://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/
12. Taking a look at
1. Case Studies/Profile Posts
2. How-To Posts
16. Case Study Post -
Checklist
1. Create a Killer Headline
2. It's a Story
3. Use Customers' Own Words
4. Use Visuals (graphs, images of
product in use, video testimonials)
17. How-To Post
CONCISE
INTRODUCTION
bit.ly/Kpny8o
21. How-To Post - Checklist
1. Concise Introduction
2. Clear Steps
3. Include Examples
4. Solid Conclusion
22. Three directions of attack
1. A system of post types
2. Adopt a pacemaker
3. Spend less time per post
23. Importance of frequency
and regularity
•
Predictabilty for your readers
•
Increasing recall of your blog name
•
Material over which to engage about on
social channels
24. Adopt a pacemaker!
•
We are all lazy
•
So we use tools that help us do the right
thing:
•
A Boss
•
An Editorial calendar
•
Inspiration delivery
25.
26. A Pacemaker
•
A tiny thing
•
Hidden from the view
•
And hugely important
27. Editorial calendar
•
Can be as simple a Google Docs
spreadsheet
•
Or robust like Edit Flow...
33. Inspiration, delivered daily
•
Input:
•
blogs on the topic you want to write about
•
Output:
•
Articles and topics that you should write about
•
Integrated with WordPress (.org and .com)
•
You:
•
Start writing your thoughts immediately
43. What makes a post?
•
Writing
•
Decorating
•
Connecting
•
Tagging
44. Writing
•
You can get inspiration out there
•
But no automated tool can write instead of
you
•
So good luck!
45. Decorating
Skyword study found an average increase of 94% for articles that
included an image or infographic .
http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html
46. Connecting
•
Links to:
•
Your sources
•
Your inspiration
•
Good links for readers to dive deeper
•
Linking out is one of the best ways to get
noticed
48. Don't be an island
•
Don't be a
content island!
•
It's lonely
•
No space to grow
49. •
BYP periodically references LifeHacker
articles
•
One of the Lifehacker bloggers took
notice and linked back to one of
Blogging Your Passion posts
50. Tags
•
Important for SEO
•
And sometimes user-discovery
•
Very important on WordPress.com
54. •
Personal writing assistant
•
Helps with recommendations while
writing:
•
Images
•
In-text links (Wikipedia, authoritative sites)
•
Related articles (Blogs, big & small media, yours)
•
Tags (so people can find your content)