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The New Human Web: Blogs, Forums, Web 2.0 presented by Susan Anderson www.fusesite.com www.e-cocreate.com

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What we’ll cover… <ul><li>A look at the new Human Web </li></ul><ul><ul><li>Social networking, blogging and forums </li></ul></ul><ul><ul><li>Forums Demo </li></ul></ul><ul><ul><li>Web 2.0 </li></ul></ul>

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Some examples… <ul><li>Social networking sites </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Piczo </li></ul></ul><ul><ul><li>myspace </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>eHealth blog </li></ul></ul><ul><ul><li>WebMD </li></ul></ul><ul><li>Forums </li></ul>

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Demo: Example of posting to a Forum

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<ul><li>Steps: </li></ul><ul><li>Click on subject </li></ul><ul><li>to view discussion thread </li></ul><ul><li>Click on “reply” </li></ul><ul><li>Type in your message </li></ul><ul><li>Click “OK” to post your </li></ul><ul><li>message and add to the </li></ul><ul><li>growing discussion </li></ul>

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Write to be read: Which would you rather read?

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Eye gaze patterns while viewing a text page <ul><li>Eye hotspot plots when browsing and searching text page. </li></ul><ul><li>Users follow an “F” pattern </li></ul><ul><li>More fixations at the beginning of a line than the end of a line. </li></ul><ul><li>Users won't read your text thoroughly in a word-by-word manner. </li></ul><ul><li>Important to follow guidelines for Writing for the Web instead of repurposing print content. </li></ul><ul><li>Source: Neilsen, 2006 </li></ul>

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Blogs and Forums: The best and worst of the web

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The Best <ul><li>Establish: </li></ul><ul><ul><li>Accountability </li></ul></ul><ul><ul><ul><li>ratemyprof.com </li></ul></ul></ul><ul><ul><li>Subject expertise and credibility </li></ul></ul><ul><li>Grow authority overtime </li></ul><ul><li>Instant publishing </li></ul><ul><li>Publish, persist, prosper </li></ul><ul><li>Grow your own community </li></ul><ul><li>Viral marketing: positive word of mouth </li></ul>

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The Worst <ul><li>Cyberbullying/cyberattacks: piczo, facebook </li></ul><ul><li>Recorded history </li></ul><ul><li>Recorded legacy </li></ul><ul><li>Perish if not publishing </li></ul><ul><li>Opinions – online reputation management </li></ul><ul><li>Viral marketing: negative word of mouth </li></ul>

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A look at the Human Web: Web 2.0 Revolution

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Web 2.0, The Human Web <ul><li>Connecting, Collaborating, Creating </li></ul><ul><li>Communities experiencing empowerment </li></ul><ul><li>Will it change us? You bet it will… </li></ul><ul><ul><li>Collective Intelligence </li></ul></ul><ul><ul><li>Wisdom of crowds </li></ul></ul><ul><ul><li>Anthropology </li></ul></ul><ul><ul><li>Psychology </li></ul></ul><ul><ul><li>Friends </li></ul></ul><ul><ul><li>Families </li></ul></ul><ul><ul><li>Human consciousness </li></ul></ul>

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Web 2.0 Revolution <ul><li>Popular blogs </li></ul><ul><li>Wisdom of crowds </li></ul><ul><li>Rewarding </li></ul>

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Web 2.0 Revolution <ul><li>Popular blogs </li></ul><ul><ul><li>Represent the will of the people, no matter how individually flavored they may be </li></ul></ul><ul><ul><li>Mass media, television and politicians are paying more and more attention to them. </li></ul></ul>

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Web 2.0 revolution <ul><li>Wisdom of crowds </li></ul><ul><ul><li>Puts together opinions of the blogosphere to get a picture of what people really think </li></ul></ul><ul><ul><li>moving to a collective intelligence. </li></ul></ul><ul><li>It pays to help communities experience empowerment </li></ul><ul><ul><li>Getty Images purchases Istockphoto $50M </li></ul></ul><ul><ul><li>Google purchases Youtube, $1.6B </li></ul></ul>

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<ul><li>If you are building an online community you have to offer people something that will: </li></ul><ul><ul><li>catch their eye </li></ul></ul><ul><ul><li>appear useful to them </li></ul></ul><ul><ul><li>make them want to share it with others </li></ul></ul>

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Web 2.0 for Geeks

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So what does it all mean?

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What does it mean for you?

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The New Human Web http:// youtube.com/watch?v = NLlGopyXT_g