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ITC H O T E L S 
Parent Company ITC Limited 
Category Hotels and Resorts 
Sector Tourism and Hospitality 
Tagline/Slogan R...
STP 
Segment High end travelers, global travelers, upscale 
segment 
Target group Families, Couples from SEC A both Indian...
SWOT A N A L Y S I S 
Strength 
1) Flagship hotels division of ITC hotels. 
2) Awarded best employer in Asia in hospitalit...
SWOT ANALYSIS 
Weakness 
1) Limited global presence as compared to 
some other leading hotel chains. 
2) Huge number of co...
SWOT A N A L Y S I S 
Competitors 
1) Leela hotels 
2) Taj hotels 
3) Oberoi group
STRATEGIC PLANNING PROCESS 
 STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL 
STANDARDS. 
 Indian hotel chain, with a hea...
ORGANISATIONAL STRUCTURE
LEADERSHIP STYLE 
 Flowing from the concept and principles of Corporate Governance adopted by the 
Company, leadership wi...
CONTROL MECHANISM 
 BRAND: Brand recognition is a successful business control strategy for ITC Hotels. 
 They spend a la...
Strategies to encourage employees 
 Growth opportunities are provided. 
 Succession planning is done well in advance. 
...
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Itc hotels

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Presentation covered :
1. Introduction
2. SWOT Analysis
3.Strategic Planning Process
4.Structure of the Organization
5.Control Mechanism
6.Leadership Style that I observed
7.Various strategies which incorporate in order to get listed in the list of best places to work.

Veröffentlicht in: Leadership & Management
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Itc hotels

  1. 1. ITC H O T E L S Parent Company ITC Limited Category Hotels and Resorts Sector Tourism and Hospitality Tagline/Slogan Responsible luxury USP Five star hotels inspired by Indian heritage
  2. 2. STP Segment High end travelers, global travelers, upscale segment Target group Families, Couples from SEC A both Indians and foreigners, business travelers Positioning Warm and comforting five star luxury experience
  3. 3. SWOT A N A L Y S I S Strength 1) Flagship hotels division of ITC hotels. 2) Awarded best employer in Asia in hospitality sector. 3) Association with hospitality giant Starwood Hotels. 4) High brand recall and popularity. 5) Exclusivity and innovation in services with over 100 hotels pan India. 6) Increasing bottom line and an Aspirational brand.
  4. 4. SWOT ANALYSIS Weakness 1) Limited global presence as compared to some other leading hotel chains. 2) Huge number of competitors means limited market share. Opportunity 1) Growing market and tourism industry 2) Foreign Tourists Arrival constantly growing. Threats 1) International chains like Ritz Cariton, Novotel are entering India. 2) Economy fluctuations affect tourism.
  5. 5. SWOT A N A L Y S I S Competitors 1) Leela hotels 2) Taj hotels 3) Oberoi group
  6. 6. STRATEGIC PLANNING PROCESS  STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS.  Indian hotel chain, with a heavy emphasis on the great Indian experience (with international standards of luxury).  Fortune brand, which started off as mid-segment brand, is now being positioned as a first class business hotel.  ITC Hotel has tied up with Star Alliance, a consortium of five international airlines, to launch a scheme to promote its 13 Welcome group hotel properties in the country.  The Rs.130 crore ITC Hotels Ltd., the megacorp vehicle for ITC Ltd.’s Rs.1,100 crore expansion into the hotels sector, is entering into the heritage properties segment in a big way.
  7. 7. ORGANISATIONAL STRUCTURE
  8. 8. LEADERSHIP STYLE  Flowing from the concept and principles of Corporate Governance adopted by the Company, leadership within ITC is exercised at three levels. The Board of Directors at the apex, as trustee of shareholders, carries the responsibility for strategic supervision of the Company. The strategic management of the Company rests with the Corporate Management Committee comprising the wholetime Directors and members drawn from senior management. The executive management of each business division is vested with the Divisional Management Committee (DMC), headed by the Chief Executive. Each DMC is responsible for and totally focused on the management of its assigned business. This three-tiered interlinked leadership process creates a wholesome balance between the need for focus and executive freedom, and the need for supervision and control.
  9. 9. CONTROL MECHANISM  BRAND: Brand recognition is a successful business control strategy for ITC Hotels.  They spend a large amount of budget on advertising and creating interest among their customers.  BUSINESS PARTNERS: Business is increased by joining forces with other businesses with similar goals. E.g.: ITC Hotel has tied up with Star Alliance, A consortium of five international airlines, to launch a scheme to promote its 13 Welcome group hotel properties in the country.
  10. 10. Strategies to encourage employees  Growth opportunities are provided.  Succession planning is done well in advance.  Values of the organization are integrated in their culture.

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