The document summarizes an event hosted by AIESEC in Delhi IIT over 3 days from October 18-20, 2013. The event primarily aimed to promote GCDP projects but also helped promote their upcoming Balakalakaar event. They were able to sell 20 child sponsor passes for Balakalakaar worth Rs. 250 each and generated leads for event sponsorships. While the investment was Rs. 20,000, the return on investment was Rs. 1,08,000 from 9 new projects. The event also led to over 350 registrations and intangible benefits such as new leads.

1. AIESEC in Delhi IIT
oGCDP
IIT FEST

2. About the Event
It was 3 days event. Starting from 18th of
October 2013 to 20th of October 2013.
It was purely focused on Promotion of GCDP.
But, it helped us with a lot of things.
One of them, we were able to sell our upcoming
event, Balakalakaar 2013.

3. Promotion of GCDP
Promotion of GCDP was the core motive behind this
Initiative. Not just promoting GCDP, we promoted the best
of available projects and got raises and matches from the
same.

5. This is what we got..

6. Investment vs ROI
How much we Invested ?
We spent INR 20,000.
How much was the ROI ?
We got 9 lot Raises out of it (many pipelines for
January). That is, revenue of INR 1,08,000 [ INR
54,000 (Raising money) + INR 54,000 (Matching
Money) ]
Raises on system after Fest
350+ Registrations

7. How it helped Balakalakaar?
Balakalakaar is the biggest upcoming event of AIESEC in Delhi IIT.
IIT Fest helped us selling 20 ‘Sponsor a Child’ passes, worth INR 250 each.
Not just selling passes, we got leads for Sponsorship, which were converted
very soon.

8. And Finally, these 2 were the biggest outcomes
which contributed to AIESEC India.
BUT!!
Some small intangible things like Leads for oGIP,
leads for iGIP, contacts for Marketing, etc etc,
which were soon converted or in pipeline, were few
more outcomes of this whole 3 days hard work! ☺

9. Thank You