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3D technologies integration in internet
 travel services based on the modern
             tourist profile



C. Maganaris, D. Tsikogias, A. Kh. Talavari, A.
                 Fotopoulos
Introduction
• Tourism is a unique product, because “it is provided only
  as information to the client at the point of sale but cannot
  be tested before the final decision of its consumption”
  (WTO Business Council, 1999)

• This creates the need for better information delivery to
  customers regarding their destination so they take less
  risk in their decisions
Percentage of people who used the Internet for services on travel
and accommodation in 20 European countries




  Source: Eurostat, Information society statistics 2008
Modern Tourist Profile    CONSUMER BEHAVIOUR OF TOURISTS IN THE DIGITAL AGE
More                     More           More Flexible  More            More Prudent     New             New Types of
Experienced              Independent                   Pretentious                      Markets         Tourists
-He has                  -He has        -More direct.  -He presents    -He feels that   -Growing        -New
traveled                 learned to     The            directly to the his choices are  incomes         aesthetic
several times            make his own   communicatio manufacturer being observed        -The            standards.
-Are better              decisions in   n via PC is    requirements    and behave in a outsourcing      Virtual and
informed                 front of the   short and      -Easier         politically      creates         real world
-Better                  PC screen      clear          market          correct manner   islands of      coexist
educated                 -Assess the    -Most active   research. He    -He is           wealth in       -From the 3
-More                    variety.       user. Rapidly  looks for       environmentally  developing      3S to 3E
experiences              Accustomed     changes        opportunities   sensitive.       countries       -Less tan,
-He was                  to multiple    environments   -The plethora Respects           and new         more photos
trained to learn         choice         and options    of options      diversity        sources of      for Facebook
quickly                  -He seeks for  -Makes         increases the -He wants to       tourist flows   -The main
-Users are               something      reservations   consumer        live thrilling   -The            purpose
producers and            different and  later          surplus         experiences in a digitally       traveling is
consumers of             unique         -Due to easy   -Direct         secure           illiterate      leisure
information              -Searching for programming, contact           environment      tourists who    -New classes
simultaneously           information or he tends to    tourist-                         choose          in the market
-The portable            new            plan less no   producer. He                     traditional     segmentation
digital device           experiences is drafts and     knows who to                     markets         -Reduced
that carries             a way of life  becomes        complain to                      tend to         socialization
with it the              -The           more           -He wants to                     travel less     opportunities
confidence to            geographical   unpredictable  have control,                    -As             and increase
improve                  distance loses -On holiday is such as                          technology      on the
                         its meaning    not resting,   participating                    removes the     frequency of
                         -Limited role  fun            in digital                       barriers of     trips.
                         of             -Flexible      meetings                         traveling,
                         intermediaries employment,                                     the age
                                        short and                                       composition
                                        more trips                                      of tourists
                                                                                        diverses
                                                                                        -More
                                                                                        Leisure time
Source: Rerres K. & Kafeza E. (2009), “Tourism in Digital Economy”, Research Institute for Tourism
Factors shaping the
     profile of modern tourists
                             • The later ages
                               generations are not
1. The Age is the most         familiar with the latest
   important factor in the     technologies
   decision making
                             • The millennium
                               generation, has great use
                               of new technologies,
                               which affects their
                               consumption habits,
                               especially in the digital
                               markets environment [Rerres
                               K. & Kafeza E., 2009]
2. From 3S (sand, sun, sea) to 3E (Excitement,
                  Entertainment, Education)

• In the postindustrial era,          • In the new era (3E) the
  when the tourist profile of           main causes of
  3S was created, the                   motivation for new
  contact with water and                journeys are:
                                             Broaden the intellectual horizons
  sun symbolizes the return                   of the participant
  to an ecosystem that                       The opportunities will be given to
  reminds nothing of an                       learn new things
                                             The ability to communicate with
  urban landscape [Pappas N., 2011]           other people
                                             Live new experiences
                                      [Pappas N., 2011]
3. Experienced consumers

• Have the “know how” to organize better their holidays
  online
• Have requested and received more information on what
  will meet at their destination way before starting the
  journey
• Expect to find always something better than the last time
• They believe that in the age of electronic commerce,
  producers must constantly offer new products with
  enhanced features at low prices [Pappas N., 2011]
Why 3D in tourist
     industry?
Penetration of 3D technology in the market
Why 3D in tourist
             industry?
• The advantage of the illusion of the third dimension may
  be beneficial in tourist industry

• Tourism product can not be tested until the
  destination reach

• Innovative actions of tourist companies are limited in
  marketing and interior design
Examples using 3D
   technologies in tourism
• Advertising
  By using simulation packages clients will have a good
  perspective of the room or the view of their room

                LESS RISK FOR CLIENTS
• Interactive tours
  Of museums or tourist exhibits reconstructions
• Live streaming
  Of landscapes or places that are popular tourist
  destinations
Examples using 3D
   technologies in tourism
• Digital 3D Maps (not like current technologies)

  Using 3D maps & GIS systems, tourists can plan a tour
  on their own, with a much more realistic way

  The advantages of 3D maps:
    recognize the surrounding environment
    are easier to comprehend and useful for information retrieval [Laakso et. al, 2003]
Conclusion
• 3D technologies will enter in our daily lives in the near
  future
• Need for better promotion of tourist services
• Modern tourist is a much more experienced consumer,
  more organizational in planning vacations and seeking
  better information

   Tourism industry is a wide open area for the three-
   dimensional technology to apply on

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3 d technologies integration in internet travel services based on the modern tourist profile

  • 1. 3D technologies integration in internet travel services based on the modern tourist profile C. Maganaris, D. Tsikogias, A. Kh. Talavari, A. Fotopoulos
  • 2. Introduction • Tourism is a unique product, because “it is provided only as information to the client at the point of sale but cannot be tested before the final decision of its consumption” (WTO Business Council, 1999) • This creates the need for better information delivery to customers regarding their destination so they take less risk in their decisions
  • 3. Percentage of people who used the Internet for services on travel and accommodation in 20 European countries Source: Eurostat, Information society statistics 2008
  • 4. Modern Tourist Profile CONSUMER BEHAVIOUR OF TOURISTS IN THE DIGITAL AGE More More More Flexible More More Prudent New New Types of Experienced Independent Pretentious Markets Tourists -He has -He has -More direct. -He presents -He feels that -Growing -New traveled learned to The directly to the his choices are incomes aesthetic several times make his own communicatio manufacturer being observed -The standards. -Are better decisions in n via PC is requirements and behave in a outsourcing Virtual and informed front of the short and -Easier politically creates real world -Better PC screen clear market correct manner islands of coexist educated -Assess the -Most active research. He -He is wealth in -From the 3 -More variety. user. Rapidly looks for environmentally developing 3S to 3E experiences Accustomed changes opportunities sensitive. countries -Less tan, -He was to multiple environments -The plethora Respects and new more photos trained to learn choice and options of options diversity sources of for Facebook quickly -He seeks for -Makes increases the -He wants to tourist flows -The main -Users are something reservations consumer live thrilling -The purpose producers and different and later surplus experiences in a digitally traveling is consumers of unique -Due to easy -Direct secure illiterate leisure information -Searching for programming, contact environment tourists who -New classes simultaneously information or he tends to tourist- choose in the market -The portable new plan less no producer. He traditional segmentation digital device experiences is drafts and knows who to markets -Reduced that carries a way of life becomes complain to tend to socialization with it the -The more -He wants to travel less opportunities confidence to geographical unpredictable have control, -As and increase improve distance loses -On holiday is such as technology on the its meaning not resting, participating removes the frequency of -Limited role fun in digital barriers of trips. of -Flexible meetings traveling, intermediaries employment, the age short and composition more trips of tourists diverses -More Leisure time Source: Rerres K. & Kafeza E. (2009), “Tourism in Digital Economy”, Research Institute for Tourism
  • 5. Factors shaping the profile of modern tourists • The later ages generations are not 1. The Age is the most familiar with the latest important factor in the technologies decision making • The millennium generation, has great use of new technologies, which affects their consumption habits, especially in the digital markets environment [Rerres K. & Kafeza E., 2009]
  • 6. 2. From 3S (sand, sun, sea) to 3E (Excitement, Entertainment, Education) • In the postindustrial era, • In the new era (3E) the when the tourist profile of main causes of 3S was created, the motivation for new contact with water and journeys are:  Broaden the intellectual horizons sun symbolizes the return of the participant to an ecosystem that  The opportunities will be given to reminds nothing of an learn new things  The ability to communicate with urban landscape [Pappas N., 2011] other people  Live new experiences [Pappas N., 2011]
  • 7. 3. Experienced consumers • Have the “know how” to organize better their holidays online • Have requested and received more information on what will meet at their destination way before starting the journey • Expect to find always something better than the last time • They believe that in the age of electronic commerce, producers must constantly offer new products with enhanced features at low prices [Pappas N., 2011]
  • 8. Why 3D in tourist industry? Penetration of 3D technology in the market
  • 9. Why 3D in tourist industry? • The advantage of the illusion of the third dimension may be beneficial in tourist industry • Tourism product can not be tested until the destination reach • Innovative actions of tourist companies are limited in marketing and interior design
  • 10. Examples using 3D technologies in tourism • Advertising By using simulation packages clients will have a good perspective of the room or the view of their room LESS RISK FOR CLIENTS • Interactive tours Of museums or tourist exhibits reconstructions • Live streaming Of landscapes or places that are popular tourist destinations
  • 11. Examples using 3D technologies in tourism • Digital 3D Maps (not like current technologies) Using 3D maps & GIS systems, tourists can plan a tour on their own, with a much more realistic way The advantages of 3D maps:  recognize the surrounding environment  are easier to comprehend and useful for information retrieval [Laakso et. al, 2003]
  • 12. Conclusion • 3D technologies will enter in our daily lives in the near future • Need for better promotion of tourist services • Modern tourist is a much more experienced consumer, more organizational in planning vacations and seeking better information Tourism industry is a wide open area for the three- dimensional technology to apply on

Hinweis der Redaktion

  1. Also internet is one of the factors that provide to customers this information with its flexibility to carry a different kind of information provided (text, image, and video).