Brazil offers your company many business opportunities. And we are here to make it work! With the Olympic Games in 2016 and the World Cup Soccer in 2014, in the next few years the world´s eyes will be focused in this huge, tropical country, with a rising economy and more than 192 millions inhabitants.

1. U.S./BRAZIL ELECTRONIC PR AND BUSINESS DEVELOPMENT

2. PRIORITIES
Focus on five targets: schools,
traditional media, social media,
brand ambassadors, major cities
• Schools: Universities, high schools
• Traditional media: Major TV, newspapers, radio
• Social media: Orkut, Facebook, Twitter, Bloggers
• Brand ambassadors: On the ground experts of Live Mocha products,
building communities of users through branding events
• Major cities: targeting and leveraging areas with the most
concentrated number of online users including: Sao Paulo, Rio de
Janeiro, Brasilia, Belo Horizonte

3. UNIVERSITIES
Leverage and connect the 1.5
million college students in Brazil as
potential Livemocha users through
engagement in social media and on
the ground marketing events
• Getulio Vargas
• Faculdade de Informática e Administração Paulista
(School of Computing and Management Paulista)
• Universidade Paulista
• Universidade de Sao Paulo
• Universidade Federal de Minas Gerais
• Universidade de Brasilia

4. TRADITIONAL MEDIA
Utilize our over 25 years of experience in the
traditional media in Brazil to pitch stories on
TV, newspaper, and radio.
Our goal: regular publication on major media
streams with feature stories about Livemocha
products, events, and information to increase
presence in the market.
• TV: Rede Globo, GloboNews, Record, Band, Band News, Record News, MTV, Futura, etc
• Newspapers and Magazines: Folha de S. Paulo, Estadao, Veja, Isto É, Epoca, Globo,
Jornal do Brasil, Correio Braziliense
• Radio:Radio Nacional, Globo Radio, Eldorado,Radio Bandeirantes, Cultura

5. NEW MEDIA
Build Livemocha’s presence on primary Brazilian
social media, blogs, and influential websites
through regular posting of materials in Portuguese
and conversation and engagement of other
aspects of the strategy including the work of brand
ambassadors, and media coverage. Livemocha’s
websites and social media presence will be the
landing point for interested new users developed
through face-to-face and media outreach.
• Orkut, Twitter, Facebook
• Influential Media Websites: IG, Terra, Uol, Uai

6. MAJOR CITIES
Our focus will primarily be in the most
population concentrated parts of Brazil: the
cities. With the highest number of online users,
we feel this is the best way for Livemocha to
reach its intended audiences:
• Sao Paulo
• Brasilia
• Rio de Janeiro
• Belo Horizonte

7. BRAND AMBASSADORS
The brand ambassadors will be 10 part time on the ground outreach
specialists who will represent the Livemocha brand in Brazil. They will
work closely with our team to develop and implement strategies to most
effectively reach target audiences working on university campuses to :
• Mobilize new Live Mocha users.
• Implement successful grass roots marketing events
• Promote collateral, and excite potential customers with engaging and innovative
outreach methods

8. PRICES/MONTH
• Traditional Media: $2,000
• Social Media Strategy and Implementation: $2,000
• Brand Ambassadors marketing company brand with original events
and on the ground outreach: $3,000
• Universities and Major Cities Initiative: $2,000

9. THANK YOU.