Developing an Anaplan roadmap beyond P&L planning: Red Robin’s Anaplan journey through Finance and Operations

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With over $1.15 billion in revenue, Red Robin deployed Anaplan to improve restaurant operations planning cycles. With Anaplan, Red Robin was able to improve visibility into P&L performance at over 400 restaurants, using 10 sources of data ,while increasing frequency of scorecards from once every 28 days to every week. Markus Lonnquist, Director of IT Transformation, will explain how to set up an initial successful Anaplan deployment for future expansions and walk through what's next for Red Robin with their Anaplan roadmap.

Business

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Developing an Anaplan Roadmap
beyond P&L planning:
Red Robin’s Anaplan journey through Finance
and Operations

#AnaplanHub16
Markus Lonnquist
Business Relationship Manager –
Finance & Real Estate

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• Founded in 1969 in Seattle, WA
• HQ Greenwood Village, CO
• Revenue over $1.2B in 2015
• 528 casual dining restaurants
• Family focused & adult friendly
• Red Robin & Burger Works Brands

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Project RED2
Driving improved margins & improved guest experience
Goal: Double EBITDA over 5 years
• Seating Utilization
• 12+12 Brews Initiative
• To-Go
• Burger Works – Channel
Growth
• Catering
• Hispanic
• Order-Ahead
• Delivery
evenueR
• Supply Chain
Management System
• Service Models
• G&A Leverage
xpenseE
• Complete BTI Remodel
• Store-Level Technology
• Midsize Unit Emphasis
• Franchise Acquisition
• Stock Buy-Backs
• Increase Pace of
Growth
Capital eploymentD

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Opportunities
Lot of manual
efforts
Rigid models
Unsupported &
unscalable
technology
Improve
Restaurant
Perf Visibility
Lack of
flexibility
No workflow
or approval
process
Empower the
Business
Limited
collaboration
No ability to
quickly create
“what-if”
Scorecard is
not action-
oriented
Lots of
disparate data
sources
Link summary
to details
Actionable
Insights
Cannot create
alternate
hierarchies
Change
Management
No ability to
do top-downs
and bottoms-
up planning
Over reliance
& use of Excel
Connect
financial plans
to operational
plans

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Key Criteria:
• Stakeholder participation
• Proof of Concept for End-Users
• Data Issues: Speed vs. Perfection
• Time to Value
2014 Evaluation Approach -
IT partnership with Business
Our journey with Anaplan
1. Operational Scorecard – Bonus
Impacting
 13 vs 52
 Key Metrics – COGS, Labor, Sales,
Guest Voice
 Improved Visibility -> Improved
Accuracy
 Daily & Weekly Data Feeds
2. Restaurant Budget & P&L
 Improved Financial Management
 Improved Visibility
Use Cases

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KEY
LEARNINGS 1. Data
• Aha Moments and Catalyst for New
Initiatives, Structure and Governance
2. Stakeholder Participation
• Part of design, development
and testing
• Change Management
3. Early Adopter
• Partnerships key to our success
• Project Management and Implementation
Templates

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Future use case opportunities
Pricing &
margin
Data HUB
Workforce
comp &
benefits
New menu
item pricing
Promotional
campaigns
Supply chain
New
restaurant
openings
RMA
Sales
forecasting
COE
Labor &
capacity
planning
Knowledge
expansion
evenueR xpenseE Capital eploymentD

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