Nike Compressed Apparel

NIKE PROTON THE COMPRESSED APPAREL RANGE Group 6 BM - A

PRODUCT DESCRIPTION ,[object Object],[object Object],[object Object],10 Seconds Compressed Ordinary status

STRATEGIC FIT…ARGUMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGIC FIT…ARGUMENTS ,[object Object],[object Object],[object Object],[object Object]

STRATEGIC FIT …CONCLUSION ,[object Object],[object Object]

MARKET RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET RESEARCH – DATA ANALYSIS ,[object Object],Around 45% of respondents spend in excess of Rs.1000 per month for purchasing new apparels ,[object Object]

MARKET RESEARCH - RESULTS ,[object Object],[object Object]

SEGMENTATION, TARGETING, POSITIONING

SEGMENTS AND THEIR ATTRACTIVENESS B2B (Promotional Gift Item) B2C (Sports ) B2C (Travelling Customers) B2C (High Income Group) Identifiable YES YES YES YES Reachable HIGH MEDIUM MEDIUM HIGH Profitable HIGH HIGH HIGH HIGH Responsive MEDIUM HIGH LOW MEDIUM Substantial HIGH LOW LOW MEDIUM

POSITIONING B2C Customers B2B Customers

PHASE 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]

WARNING !! YOUR CLOTHES ARE ABOUT TO SHRINK !!

PHASE 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

VALENTINES DAY FOOTBALL WORLD CUP IPL SPECIAL EVENTS

NIKEID.COM ,[object Object],[object Object],[object Object],[object Object],[object Object]

B2B MARKETING ,[object Object],[object Object],[object Object]

PRICING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROFITABILITY FROM THE PROPOSAL ,[object Object],[object Object],[object Object],[object Object]

EXPECTED PROFIT ,[object Object],[object Object],[object Object],[object Object]

NIKE, INC. THE PROTON RANGE (IN CRORES) ESTIMATED PROFITABILITY

Nike Compressed Apparel

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