4. It’s no secret that social media and SEO are becoming
increasingly linked, but with so many different
networks, it can be difficult to assess what to focus on in
your online marketing efforts.
5. Google was relatively late to the social media party
in June 2011 it launched its own social media
network – Google+.
6. You have probably established presences for your business
on Facebook , LinkedIn and Twitter. If you aren’t using
Google+ yet, you should join it.
7.
8. In 2009 Google came to an agreement with Twitter
to include real-time content from the social media
provider in its search results.
9. This was a huge investment, and with the agreement in
place, content and updates published by Twitter users
began appearing alongside Google search results.
10. This deal ran until June 2011, when the service came to an
abrupt end and Twitter results were no longer featured
alongside the search results.
11. At the start of 2012, these were replaced with content from
Google’s new social media service, Google+. Today, recent
content published by users profile information and Google+
updates appear alongside search results in Google.
12. This is just the tip of the iceberg when it comes to the importance of
Google+ to SEO and social search. Google made significant investment
for the rights to pull-in the content for Twitter just to abandon it after
only a couple of years. By integrating content from its own social
media network into search results, Google has made a clear statement
of intent that Google+ is here to stay.
13. Google defines the +1 as a feature to help people discover and share
relevant content from the people they already know and trust.
Users can +1 different types of content, including Google search
results, websites, and advertisements. Once users +1 a piece of
content, it can be seen on the +1 tab in their Google+ profile, in Google
search results, and on websites with a +1 button.
14. Over the coming years, Google+ content will become
increasingly important to social media campaigns and with
Google holding an 85% share of all global search traffic
we’re sure it will also become an integral part of any
successful SEO campaign.
15. Join us
Add: WZ-30-a,Bhagwan Das Nagar
East Punjabi Bagh, Delhi-110026
Tel.: 011 28316148, 3203571, 30538061
Mobile; +91-8010 298 388, 8010 198 388
E-mail: info@seocertification.org.in
