The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
2. The REGGIE Awards have been showcasing the best and most
inspirational marketing campaigns since 1983. Often times, the best
campaigns are the ones that challenge us, inspire us, and make
us think differently, feel deeply, and believe in the beauty and love
around us. It’s not easy to stay positive and feel empowered by the
products we use and how we use them, but sometimes, a brand will
catch our eye and make us feel like we’re part of something grand.
Citi, State Farm, COVERGIRL, Allergan, Procter & Gamble, West Jet,
and Illinois Council Against Handgun Violence all did just this —
and created campaigns that celebrated inclusivity, diversity, and
encouraged us all to make the world a better, safer space for everyone.
18. To move and inspire people with marketing campaigns,
advertisers need to remember a few key tips: be emotionally
resonate, find actionable ways to find solutions to issues,
and be present. Being present in someone’s life goes a long way.
The companies with the best strategies and campaigns realize
this and use this insight to tell stories and create products
people really want and need. Your company can do the same.
ENTER TO BE CONSIDERED FOR THE 2019 REGGIE AWARDS HERE.