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Top 10-pay-per-click-mistakes

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Top 10-pay-per-click-mistakes

  1. 1. Top 10 Pay Per Click Mistakes Ana Lucia Novak© www.socialana.com PRESENTED BY ANA LUCIA NOVAK
  2. 2. Mistake #1: Not Split Testing Enough Split test when you first start your campaigns and don’t stop. Never assume that your results will be the same the whole way through. Ana Lucia Novak© www.socialana.com
  3. 3. Mistake #2: Too Many Keywords Per Group You can target your ads much better and get better results when you take advantage of using multiple ad groups. Ana Lucia Novak© www.socialana.com
  4. 4. Mistake #3: Only Mainstream Keywords Dig deep to find keywords that are more specific and targeted. They’ll probably be cheaper and get you better results. Ana Lucia Novak© www.socialana.com
  5. 5. Mistake #4: Ignoring Brand Names Don’t miss out on valuable opportunities to bid on frequently search for names. Ana Lucia Novak© www.socialana.com
  6. 6. Mistake #5: Traffic to Home Page Always send your pay per click traffic to the most relevant and specific page. Your home page will rarely fit this description. Ana Lucia Novak© www.socialana.com
  7. 7. Mistake #6: Not Using Match Types Understand broad, exact and phrase match types. And use them. Ana Lucia Novak© www.socialana.com
  8. 8. Mistake #7: Only Using 1 PPC Source Try other pay per click opportunities like 7Search, Ask.com and more. Adwords is not the only viable advertising venue. Ana Lucia Novak© www.socialana.com
  9. 9. Mistake #8: No Geotargeting Geotargeting allows you to target your ads better and find out which areas earn you the most. Ana Lucia Novak© www.socialana.com
  10. 10. Mistake #9: Poor Conversion Tracking There are many factors to consider in conversion. Track keywords, dates, times, subsequent purchases and more. Ana Lucia Novak© www.socialana.com
  11. 11. Mistake #10: Weak Ad Copy Learn how to write effective ad copy and always test yours to improve your results. Ana Lucia Novak© www.socialana.com
  12. 12. Learn to Make Your Ad $ Work for You Ana Lucia Novak© www.socialana.com Tighten up your social media strategies, Improve Your Online Presence or Need Help Managing Your Social Media Programs? Schedule a time with me here: http://meetme.so/analuciaand complete the assessment form: http://SocialAna.com/hire-Ana-Lucia

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