1. Top 10
Pay Per Click Mistakes
Ana Lucia Novak© www.socialana.com
PRESENTED BY ANA LUCIA NOVAK

2. Mistake #1: Not Split Testing Enough
Split test when you first start your campaigns and don’t
stop. Never assume that your results will be the same the
whole way through.
Ana Lucia Novak© www.socialana.com

3. Mistake #2: Too Many Keywords Per Group
You can target your ads much better and get
better results when you take advantage of using
multiple ad groups.
Ana Lucia Novak© www.socialana.com

4. Mistake #3: Only Mainstream Keywords
Dig deep to find keywords that are more specific and
targeted. They’ll probably be cheaper and get you better
results.
Ana Lucia Novak© www.socialana.com

5. Mistake #4: Ignoring Brand Names
Don’t miss out on valuable opportunities to bid on
frequently search for names.
Ana Lucia Novak© www.socialana.com

6. Mistake #5: Traffic to Home Page
Always send your pay per click traffic to the most relevant
and specific page. Your home page will rarely fit this
description.
Ana Lucia Novak© www.socialana.com

7. Mistake #6: Not Using Match Types
Understand broad, exact and phrase
match types.
And use them.
Ana Lucia Novak© www.socialana.com

8. Mistake #7: Only Using 1 PPC Source
Try other pay per click opportunities like 7Search,
Ask.com and more. Adwords is not the only viable
advertising venue.
Ana Lucia Novak© www.socialana.com

9. Mistake #8: No Geotargeting
Geotargeting allows you to target your ads better and
find out which areas earn you the most.
Ana Lucia Novak© www.socialana.com

10. Mistake #9: Poor Conversion Tracking
There are many
factors to consider in
conversion. Track
keywords, dates,
times, subsequent
purchases and more.
Ana Lucia Novak© www.socialana.com

11. Mistake #10: Weak Ad Copy
Learn how to write effective
ad copy and always test
yours to improve your
results.
Ana Lucia Novak© www.socialana.com

12. Learn to Make Your Ad $ Work for You
Ana Lucia Novak© www.socialana.com
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