Webcast slides for talk given by An Coppens of Gamification Nation about the use of gamification to engage App users. Webcast held on 10th of July 2014 Full talk can be accessed on https://www.brighttalk.com/webcast/5742/117939

1. Gamification to engage
App users
Presented by An Coppens
www.gamificationnation.com
@GamificationNat

2. An Coppens
 Gamification design expert
 Award winning trainer, business coach and instructional
designer
 Speaker and author

3. What kind of games do
you play?
Vote

4. What is gamification?
Gamification (pronounced game-i-fi-ka-tion)
is the application of game dynamics, game psychology
and game mechanics to non-game situations and
applications

6. How do you feel about
gaming?
Vote

7. Some statistics
 2.5 million Apps and growing are available in app
stores worldwide
 In the US 34 hours per month are spent interacting with
mobile device apps, according to Nielsen (Feb 2014)
 80-90% of apps are being deleted after just 1 use
Causes for deletion:
1. Freeze
2. Crash
3. Slow
4. Not doing what user wanted it for

8. Mobile app retention

9. Which apps have you
used today?
Vote

10. Gamification design
questions
 What is the purpose of your App?
 What would compel the user to download your App in
the first place?
 Who are your typical users?
 What would these users enjoy doing with or through
your app?
 What is the emotional experience like?
 What is the user journey like?

11. Top gamification tips for
App user engagement?

12. User journey
Discovery > Onboarding > Scaffolding > End game

13. Motivation of the user

14. App navigation &
beginners tour

15. Targeted personalised
communication
Demon gaze – in game message example

16. Invite feedback
• Rate and review
• Report a bug
• Ask for a feature

17. User feedback

18. Challenges & quests

19. Think social engagement

20. Regular updates with
new content

21. Levels, rewards, points &
badges

22. Test your gamification and
loyalty knowledge

23. Thank you
www.gamificationnation.com
@GamificationNat