Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

47 Powerful Blog Statistics

76 Aufrufe

Veröffentlicht am

Did you ever wonder what makes a blog article article get great results? No more guessing. This presentation shares 47 powerful statistics on the most successful articles titles; content, format & SEO, article length, credibility, images, and publishing frequency. Contact Westebbe Marketing, amy@westebbemarketing.com, (617) 699-4462.

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

47 Powerful Blog Statistics

  1. 1. 47 Powerful Blog Post Statistics The Data Is In: 47 Powerful Statistics for Writing Winning Blog Posts WestebbeMarketing.comWestebbeMarketing.com
  2. 2. 47 Powerful Blog Post Statistics Contents Introduction • Article Title • Content, Format & SEO • Article Length • Credibility • Images • Publishing Frequency • WestebbeMarketing.comWestebbeMarketing.com
  3. 3. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com This information is especially helpful for: • Marketers • Content creators • Freelance copywriters • Small and mid-sized business owners • Organizations without in-house writers Learn to reach these key blogging goals: • Gain credibility and thought-leadership • Provide valuable, relevant information • Increase SEO ranking and authority • Increase subscribers and followers • Drive website traffic and conversion • Foster relationships with your audiences You see tons of advice from bloggers about how to write a good blog article, but these statistics show what really works. Follow these 47 data points and you’ll be writing powerful blogs articles that will propel you to the top of the class. Introduction
  4. 4. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com These statistics focus on the writing aspect of blogging, rather than on blog promotion, social media, and blog usage as part of a content marketing program. What’s the problem with poor quality content? • Your reputation and credibility will suffer. • Your blog will perform poorly. • Your calls-to-action will go unheeded. • You’ll lose current and potential social media followers and blogs subscribers. • You’ll fail to drive and convert website traffic. The Key Takeaway? The right content, not just any content, is the key to success.
  5. 5. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Article Title The article’s title is the first thing a reader sees in Google search results, so bloggers shouldn't take crafting their article titles lightly. A great title will draw the attention of your audience, engage them right from the start, and tell search engines what the story is about. Just hink of how often you blow right by a boring or generic title.
  6. 6. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Important factors in choosing your article titles include keyword research, length, and wording. Here are some relevant figures to consider: 1. Listicles: 36% of readers prefer list-based titles. (Content Marketing Institute) 2. Odd Numbers: Odd-numbered listicle headlines outperform eve ones by 20%. (Content Marketing Institute) 3. How-to: The “how-to” headline, similar to a listicle, is the third most popular headline preference at around 17%. (Optinmonster) 4. Colons & Hyphens: Using a hyphen or colon in the headline increases click-through rates by 9%. (Optinmonster) Article Title (continued)
  7. 7. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com 5. Word Count & Traffic: Titles with 6-13 words attract the highest and the most consistent amount of traffic. (Optinmonster) 6. Word Count & CTR: Making your headline 6-8 words can increase your CTR by 21%. (Optinmonster) 7. Testing: Positive headline changes have the power to provide a 10% increase in clicks from internet users. (Marketingexperiments) Article Title (continued)
  8. 8. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Content and format are huge elements in determining how you develop your blog site and individual articles. • Should you repost, repurpose, create new content, focus on keywords? • Should you create lists or share the results of case studies? • What should the article look like to the reader? Content, Format & SEO The following slides are just a few of the answers that cover these key points.
  9. 9. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com 8. Focus on SEO: Bloggers who focus on SEO report strong results at much higher than average rates. (Getcodeless) 9. Keyword Research: The more the blogger researches keywords, the more likely they are to report strong results. (Orbit Media) Credit: Orbit Media Content, Format & SEO (continued)
  10. 10. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Content, Format & SEO (continued) 10. Custom Content: According to Dragon Search Marketing, “61% of consumers are influenced by custom content.” (Dragonsearchmarketing) 11. Importance of Original Content: 58% of marketers said that "original written content" is the most important type of content, outdoing visuals and videos. (Social Media Examiner) 12. More Original Content: Up to 81% of marketers plan to increase their use of original written content. (Social Media Examiner)) 13. Repurposing: Almost 60% of marketers repurpose their content two to five times. (Stylemixthemes)
  11. 11. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Content, Format & SEO (continued) 14. Blog Elements: Visual, scannable, credible, and collaborative blog posts are in general the best performing blog elements. (Orbitmedia) Credit: Orbit Media
  12. 12. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Content, Format & SEO (continued) 15. Chunking: 43% of people admit to skimming blog posts, rather than reading the entire article. Separating blog post content into easily digesting chunks can be done with visuals, subheads, bullets, and other features that give the eye a break. (Optinmonster) 16. Lists: 49% of successful blog posts contain at least one list item. (Quoracreative) Credit: Orbit Media
  13. 13. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com There are many statistics about how long a blog post should be, many of which are conflicting. Some differences in the data depends on: • The type and methodology of the study • How recently the study was completed • The number and composition of the respondents The gist is that blog posts have gotten increasingly longer, which has been shown to lead to greater success. This list presents my conclusions on blog article length based on the following facts. Article Length
  14. 14. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Article Length (continued) 17. Average Article Length: The average blog post is 1236 words long…56% longer than in 2014. (Optinmonster) Credit: Orbit Media
  15. 15. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Article Length (continued) 19. Short Articles: short blog posts under 500 words have been declining. (Orbitmedia) 20. Shorter Articles: 200 words content is labeled as thin content by Google; on average, only 18% of companies’ blog posts are over 750 words. (Orbitmedia, Curata) 21. Leads: Longer, in-depth blog posts generate 9x more leads than short ones. (Curata) 18. Longer Articles: More bloggers are writing 2,000+ word articles, articles and they report being far more likely to have what they call “strong results.” (Optinmonster)
  16. 16. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Article Length (continued) 22. Social Engagement: Many studies have found a correlation between long-form content with higher rankings, greater social engagement, and better results in general. (Hubspot) 23. Organic Traffic: Articles with a word count between 2,250 and 2,500 earned the most organic traffic. (Hubspot) 24. Top-Ranked Posts: The average word count of a top-ranked post in Google is 1,890 words. (Backlinko) 25. Shares: The longer content gets more shares. Posts in 3,000 to 10,000 words range perform best because they provide a better connection for long-tail keywords, which have less competition. (Neilpatel)
  17. 17. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Article Length (continued) 26. Competition: Regular content could manage with around 1,000 words. (Neilpatel) For high competition keywords, the length should be between 2,200 and 2500 words per blog post. Some put this number even higher. (Neilpatel) 27. Links: Writing longer blog posts attracts more links, and those links are from a greater number of sites, which helps increase search ranking. (Backlinko) 28. 1,000 vs. 2,000+ Words: The ratio of blogs with 2,000 or more words versus those with less than 1,000 words is 16:1. (99firms)
  18. 18. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Your blog post is worth very little if your reader questions your trustworthiness. Standards of trustworthiness in your blogs include: • Substantial, authoritative information • Well-sourced dat • Easy to read and scan • Proper spelling and grammar • High-value, quality content Credibility QUALITY is absolutely the main factor in having your audience spend time with your articles, building a following, and driving desirable traffic to your site.
  19. 19. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Credibility (continued) 29. Trusted Source: Blogs have been rated as the 5th most trusted source for accurate online information, but this only holds if the content is valuable to the reader. (Hubspot) 30. Quality Content: 23% of readers think bad content affects their trust in a blog. (Quoracreative) 31. Writing Time: The average blog post takes 3 hours and 57 minutes to write…up 65% from 2014, and the time invested has kept increasing every year. (Orbitmedia) Credit: Orbit Media
  20. 20. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Credibility (continued) 32. Multiple Authors: 62.96% of readers perceive blogs with multiple authors to be more credible. (Optinmonster) 33. Data: Using statistics in blog posts improves consumer trust. 34. Guest Blogging: While some see having guest bloggers as highly credible blogging tool (and great for inbound links), many people also view it as too promotional, so it’s a mixed bag.
  21. 21. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Highly visual content and success are clearly correlated. The more images an article has, the more likely it is to engage readers. Video is the most engaging content and has added value because it avoids having big blocks of dense text. Images Credit: Orbit Media
  22. 22. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com 35. Many Images: Just 3% of bloggers add 10+ images per article, but they are 2.5 times [AW1] more likely to report “strong results” than the average blogger. (Financesonline) 36. Real People: Using photos of real people instead of stock photos can result in a 35% conversion increase. (Optinmonster) 37. Videos: 43% of consumers increasingly want video content from marketers. (Optinmonster) 38. Shares: Blog posts with images get 94% more shares as compared to those without. (business2businesscommunity) 39. Frequent Images: Articles with an image once every 75-100 words get shared twice as much as one without. (Buzzsumo) Images (continued)
  23. 23. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Publishing Frequency Blogging is more effective when articles are posted regularly, at least once a week. Blogging daily can achieve the best results, but only to a point. This is no surprise, as Google’s algorithm favors on “fresh content” and more website pages. Credit: Orbit Media
  24. 24. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com 40. Posting Daily: Bloggers that post daily get 5 times more traffic compared to those that don’t. (Orbitalmedia) 41. Frequency & Results: The a relationship between publishing frequency is evident, with 67% of marketers determining that daily blogging gives strong result, but after that there seems to be a point of diminishing returns. (Orbitalmedia) 42. Diminishing Returns: Bloggers who write more (either in length or in frequency) are more likely to report strong results, but publishing more than daily shows diminishing returns. 43. 24-51 Blog Posts: When you publish 24-51 blog posts, blog traffic increases by up to 30%. (trafficgenerationcafe) Publishing Frequency (continued)
  25. 25. 47 Powerful Blog Post Statistics WestebbeMarketing.comWestebbeMarketing.com Publishing Frequency (continued) 44. 52+ Blog Posts: Once you go past 51 blog posts, you can expect a further traffic increase of up to 77%. (Trafficgenerationcafe) 45. Quantity and Traffic: A 100% increase in your total blog posts, increases your traffic to 300%. (NeilPatel) 46. 16+ vs. Up to 4: Companies publishing 16+ blog posts per month secured 3.5 times more traffic than those with 4 or fewer posts per month. (ROIonline) 47. Outsourcing Can Strengthen Your Position. One final statistic to note is that 64% of B2B marketers outsource the copywriting of their blog. (Optinmonster)
  26. 26. Contact Westebbe Marketing for expert copywriting & content marketing: • Websites • Blogs • Inbound Campaigns • White Papers & Presentations • Marketing & Sales Collateral WestebbeMarketing.com Creative Content for Strategic Marketers Amy Westebbe, Principal Publishing frequent, quality, SEO-friendly blogging requires planning, thought, and your most precious resource: time. Consider outsourcing your blog articles to Westebbe Marketing for supercharged results. Amy@WestebbeMarketing.com (617) 699-4462 We Hope You Found This Useful! WestebbeMarketing.com What’s your next step?
  27. 27. WestebbeMarketing.com Your opinion matters to us. We welcome your feedback and questions! Email: Amy@WestebbeMarketing.com Call: (617) 699-4462 Visit: www.westebbemarketing.com Thank You! WestebbeMarketing.com Blog Post Statistics Creative Content for Strategic Marketers Amy Westebbe, Principal

×