When you build trust with your ‪‎audience‬, the buying process becomes a no-brainer. Don’t worry about when a ‪prospect‬ will convert. Instead, direct your energy toward building your inbound ‪#marketing‬ platform with integrity and efficiency. visit my blog here: http://buildgrowscale.com/how-to-build-trust-into-your-inbound-marketing-funnel/

1. How to Build Trust
into Your Inbound
Marketing Funnel

2. Inbound marketing is a handy way to stretch an advertising budget. This marketing
strategy gives your company a voice, which increases brand awareness. The key
ingredient here is trust. Following is a short top-down view of the inbound marketing
process:
• Starting out. You have little non-promotional content on your domain. To fix this, you
create a blog that’s centered on your industry, your brand and your product or service.
Creating content that engages visitors and gives them the information they need is a top
priority. You promote your blog to sites such as Reddit, StumbleUpon, Scoop It! and
Inbound.
• Gaining traction. You continue to engage readers with quality content and to promote
your content. Build your audience with forms and calls-to-action. Offer a useful freebie
such as an eBook or access to an exclusive webinar in exchange for an email. Make
sure that your company website has a strong landing page that features testimonials or
other forms of social proof.
• Managing leads. At this stage, you’re engaging leads via CRM, retargeting
campaigns and email. Don’t hit your leads over the head with marketing, though. Keep
your focus on publishing quality content and the leads will flow organically. Build
relationships through email marketing. Focus on the long-term viability of your list.
• Nurturing the customer base. Create sharper customer personas by sending
surveys to your existing customers. Find out what anxieties caused your customers to
delay the purchase. Next, create content you know will appeal to your growing customer
base. This smart content will help you recruit brand ambassadors. Finally, build on the
buzz you’re receiving with social monitoring.
This process isn’t linear. At any point in time, your visitors will be in various phases. The
phases of inbound marketing are:
• Attract
• Convert
• Close
• Delight

3. Focus on the final phase to make sure you’re building the relationship even after the
sale. Again, smart content is a stellar way to keep customers engaged.
Read more here: http://buildgrowscale.com/how-to-build-trust-into-your-inbound-
marketing-funnel/%20http:/buildgrowscale.com/how-to-build-trust-into-your-inbound-
marketing-funnel/