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Virtual Goods, Real Pleasure
- 1. Virtual Goods, Real Pleasure Game Mechanics and Virtual Economies
- 2. What are Virtual Goods?
- 3. Digital items w/Contextual Meaning
- 4. Decorative Goods Don’t affect stats or gameplay
- 5. Functional Goods Makes a difference in stats or gameplay
- 6. What activities are enabled by Virtual Goods?
- 7. Socializing Enhanced Visual Identity
- 8. Shopping / Decorating the pleasure of getting new stuff
- 10. What is a Game?
- 11. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
- 12. Informal Definition a structured experience with rules and goals that’s fun
- 13. Games tap into our primal response patterns
- 14. Games engage us in flow
- 15. What are Game Mechanics? the systems and features that make games fun , compelling and addictive
- 17. Show me your stuff!
- 19. Earn Points, Level Up
- 20. Social Points are given by other players
- 22. Feedback accelerates mastery and adds fun
- 24. Exchanges are structured social interactions basic, primal form of social engagement
- 25. Implicit vs Explicit Exchanges Wall posts are implicit “ Add Friend” is explicit (facebook, myspace)
- 27. Character Customization
- 29. How are game mechanics driving virtual economies?
- 30. Collect Stuff, Show Off
- 31. Buy Stuff / Boost Stats / Level Up
- 32. Feedback on Progress & Mastery
- 33. Feedback on Progress & Mastery
- 34. Use Stuff for Social Exchanges
- 35. Gifting to Show you Care
- 36. Gifting for Recruiting New Players
- 37. Customization
- 38. Virtual Goods 101 Create a Meaningful Context “ Prime the pump” with free goods and/or currency Create demand for premium content Offer ongoing fresh content at a range of price points Make it EZ to purchase currency
- 39. Virtual Goods evoke real emotions…
- 40. … in a well-understood social context
- 41. Virtual Economies drive ongoing use…
- 42. … and turn a game into a service
- 43. Game mechanics provide goals & rewards…
- 44. … and careful balancing to work properly
- 45. Thank You! [email_address] @amyjokim (Twitter) Amy Jo Kim (FB, Skype, SlideShare)
Hinweis der Redaktion
- talk about how you're building a platform for brain fitness to put people in the right mindset
- Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.
- Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.
- Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.